{"id":49789,"date":"2016-07-06T06:00:43","date_gmt":"2016-07-06T04:00:43","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=49789"},"modified":"2016-07-05T11:03:31","modified_gmt":"2016-07-05T09:03:31","slug":"the-boom-in-bots","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/the-boom-in-bots","title":{"rendered":"The bot boom"},"content":{"rendered":"<p>Will the Facebook Messenger instant messaging service soon be an essential travel companion, a key place where executives on the move can find their e-tickets, boarding passes, timetables and other information without having to rummage through their emails or use the airline's mobile app? This is one of the possible developments following Mark Zuckerberg's announcement last April. The founder of the world's most famous social network caused a stir by inviting developers to create chatbots that could be integrated into Messenger. Chatbots, or conversational agents, in other words robots with artificial intelligence capable of answering very simple questions such as <em>\"I want to book a room tonight<\/em>\"or to automatically send dematerialised tickets.<\/p>\n<p>As soon as the announcement was made, the Voyages-sncf.com website was one of the first to adopt this new method of communication. \"<em>After booking, customers can request their e-ticket via the Messenger application,<\/em> says Maxime Baumard, Marketing Director of iAdvize, the conversational commerce platform that designed this feature for the booking site.<em>. They can then find their order and travel timetable in the same space at any time, ask questions to customer service or request to add a passenger. The advantage is that all these exchanges are centralised.<\/em><\/p>\n<p>For its part, KLM also offers this unity of place and action. After allowing its passengers to contact the airline by private message last year, KLM has taken this service to the next level.<em>a step further by offering the possibility of receiving all documents and useful information about their flight in the same Messenger environment<\/em>explains Pieter Elbers, Chairman of the Dutch company.<em> We have seen that our customers appreciate this way of communicating<\/em>.\" The famous millenials in particular, who have got into the habit of communicating by SMS rather than picking up the phone.<\/p>\n<p>With 1.6 billion users today, and probably many more tomorrow, instant messaging services such as Messenger, WhatsApp and WeChat in China have become the last chat rooms in the world. It's probably only a matter of time before they also become the place to be seen for businesses. Especially as the mobile application model seems to be running out of steam, to the point where some observers are betting that bots will have replaced them in the years to come. Firstly, because on the business side, these applications are costly to develop and limit relationships with already loyal customers, whereas social networks offer an immensely wider resonance chamber. Secondly, downloading them is cumbersome for users, and in the end only a dozen or so apps are open on a regular basis. These include, of course, Facebook and WhatsApp.<\/p>\n<h3>Check-in by SMS<\/h3>\n<p>Following in the footsteps of KLM and Voyages-scnf, other players have followed suit, including Booking, the high-tech travel agency Pana in the United States and the British hotel operator Edwardian. This group, which owns 12 Radisson Blu hotels, has launched a virtual receptionist called Edward, who can check in by text message, recommend a restaurant or place an order for room service. Joe Gagnon, executive director of consumer strategy at Aspect, which designed the solution, believes that \"[the] virtual receptionist will be able to recommend a restaurant or place an order for room service.<em>Texting is part of everyday life for smartphone owners, and will very soon be the simplest point of entry for the entire customer relations ecosystem.<\/em>\"In this context, will robots take over all exchanges? \"<em>We're still a long way off, <\/em>remarks Maxime Baumard<em>. Bots are able to answer 20% of the questions asked<\/em>.\" While robots should become more intelligent over time, it seems more likely that a subtle mix of human teams and technological solutions will be put in place.<\/p>","protected":false},"excerpt":{"rendered":"<p>Booking a room by text message via Facebook Messenger, geolocatable suitcases, connected shoes - these are just some of the high-tech innovations that are making life easier for travellers: High-tech innovations are making everyday life easier for travellers.<\/p>","protected":false},"author":1,"featured_media":49923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[105],"tags":[],"type-darticle":[],"n_magazine":[],"class_list":["post-49789","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technologies","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with 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