{"id":50341,"date":"2016-08-01T06:00:19","date_gmt":"2016-08-01T04:00:19","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=50341"},"modified":"2022-01-18T16:49:03","modified_gmt":"2022-01-18T15:49:03","slug":"prosperous-esthete-bale","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/prosperous-esthete-bale","title":{"rendered":"Basel: Aesthete and prosperous"},"content":{"rendered":"<p>It's a paradox that says a lot about Basel's psyche. Near the Rheinbr\u00fccke, a bronze statue sits on the banks of the Rhine. It represents Helvetia, the allegorical figure of Switzerland. At her feet is a suitcase, while her gaze turns away from the Confederation, scanning the horizon towards France and Germany. Does this symbolise a desire to leave the city of Rhineland? Of course not! Because Basel is a real magnet for the entire Upper Rhine region. Its unemployment rate is stuck at 3.5 % and its GDP per capita is the envy of its prosperous neighbours in Alsace and Baden-W\u00fcrttemberg. In 2014, Basel's annual GDP per capita averaged \u20ac150,000, compared with \u20ac63,500 for the rest of Switzerland and \u20ac30,000 for Alsace and \u20ac41,000 for Baden-W\u00fcrttemberg. Thanks to its attractiveness, the city is a cosmopolitan place, with 165 nationalities living within its walls, plus the tide of cross-border commuters who come to work here every day. That's nearly 35,000 people, the equivalent of 20 % of the canton's working population.<\/p>\n<p>On the fringes of Switzerland, at the extreme north-western tip of the country, Basel has a discreet but solid opulence. Its economy is based on several cutting-edge sectors: chemicals, pharmaceuticals and biotech, finance\/insurance and logistics. Ten major multinationals are headquartered in Basel - Novartis and Roche laboratories, Helvetia and La B\u00e2loise insurance companies, and UBS Union des Banques Suisses to name but a few - a remarkable number for a conurbation of just 190,000 inhabitants. Basel also has global resonance, as it is home to the headquarters of the Bank for International Settlements, a kind of watchdog of the world banking system, a 'bank of banks'.<\/p>\n<p>This makes Basel the economic powerhouse of an entire region with a population of 700,000, bordering on Freiburg im Breisgau in Germany and Belfort and Mulhouse in France. This tri-national reality is a real asset, as it gives Basel an economic flexibility that no other city in Switzerland can boast, with the possible exception of Geneva. The particularly high cost of living is compensated for by cross-border locations.<\/p>\n<figure id=\"attachment_50345\" aria-describedby=\"caption-attachment-50345\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/07\/DSCF0001.jpg\" rel=\"attachment wp-att-50345\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-50345 size-full\" title=\"Aeschenplatz\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/07\/DSCF0001.jpg\" alt=\"Aeschenplatz\" width=\"500\" height=\"674\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/07\/DSCF0001.jpg 500w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/07\/DSCF0001-223x300-derived.jpg 223w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-50345\" class=\"wp-caption-text\">Aeschenplatz<\/figcaption><\/figure>\n<p>BioValley, Basel's life sciences pool, is an excellent example of this, pooling the resources of nearly 170 institutes and universities in the wider region. The cluster employs 28,000 people, five times as many as in Zurich or Geneva.<\/p>\n<p>Chambers of commerce and public authorities across the region cooperate in a wide range of areas, from culture to the development of urban transport and infrastructure. In this area, the Basel-Mulhouse-Freiburg Euroairport is the most visible example of active cooperation between the three countries. This cooperation dates back to 1949, following an agreement between Switzerland and France. A Board of Directors made up of eight French and Swiss members and German advisory members oversee this unique airport, which has a border right inside its terminal!<\/p>\n<p>Trade is vital to the region. The Rhine port of Basel - Switzerland's only port! - alone absorbs more than 10% of the country's imports, with six million tonnes of goods a year. This position as a hub benefits business tourism, particularly at trade fairs, a key economic driver for Basel. Every year, the major trade fairs and conferences inject some two billion Swiss francs - or \u20ac1.8 billion - into the local economy, half of which is generated by the Basel World and Art Basel events alone.<\/p>\n<p>The world's largest art fair, Art Basel celebrates its 46th anniversary this June and attracts almost 100,000 visitors, with the local hotel trade selling out for the occasion. The popularity of Art Basel has also enabled the event to be exported around the world, to Miami in the Americas and to Hong Kong, with Art Basel Hong Kong being the largest art fair in Asia.<\/p>\n<figure id=\"attachment_50347\" aria-describedby=\"caption-attachment-50347\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/07\/DSCF0145.jpg\" rel=\"attachment wp-att-50347\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-50347 size-full\" title=\"The banks of the Rhine\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/07\/DSCF0145.jpg\" alt=\"The banks of the Rhine\" width=\"700\" height=\"525\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/07\/DSCF0145.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/07\/DSCF0145-300x225-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/07\/DSCF0145-80x60-derived.jpg 80w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/07\/DSCF0145-265x198-derived.jpg 265w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-50347\" class=\"wp-caption-text\">The banks of the Rhine<\/figcaption><\/figure>\n<p>Perhaps that's the real secret of Basel's influence around the world: culture. It's an influence that often goes unmentioned, but is very much present. Did you know, for example, that the Tate Gallery in London, the ElbPhilharmonie in Hamburg and the Olympic Stadium in Beijing are all the work of one of Europe's leading architectural practices, Herzog and de Meuron, two Baselers who still live in the Rhineland city? As for the Fondation Beyeler and the Kunstmuseum - Europe's oldest public art museum, which reopened its doors last April - these two institutions are now benchmarks on a European, if not global, scale. The Basel spirit is now recognised the world over.<\/p>\n<h3><span style=\"color: #0086bd\">ART IN THE MUSEUM<\/span><\/h3>\n<figure id=\"attachment_50343\" aria-describedby=\"caption-attachment-50343\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/07\/Bale_Musee-Tinguely_41.jpg\" rel=\"attachment wp-att-50343\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-50343 size-full\" title=\"Museum Tinguely\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/07\/Bale_Musee-Tinguely_41.jpg\" alt=\"Museum Tinguely\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/07\/Bale_Musee-Tinguely_41.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/07\/Bale_Musee-Tinguely_41-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-50343\" class=\"wp-caption-text\">Museum Tinguely<\/figcaption><\/figure>\n<p>The financial windfall from the chemical industry has certainly helped to make Basel one of the most important centres for the arts. With around forty museums, the city has the highest density of cultural institutions per capita in Switzerland. Opened in 1661, the Kunstmuseum, Europe's oldest art collection, reopened in April following its expansion, and houses almost 4,000 paintings, sculptures and installations. Another major institution is the Fondation Beyeler. In addition to its permanent collection, housed in a building designed by Renzo Piano, the Fondation Beyeler attracts visitors from all over the world with its three annual exhibitions.<\/p>\n<h3><span style=\"color: #0086bd\">BASEL IN FIGURES<\/span><\/h3>\n<div style=\"border: solid 1px #CAEFF4;padding: 10px\">\n<p><strong>Annual GDP per capita in Basel and its region<\/strong><\/p>\n<h3><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/08\/chiffres-bale.jpg\" rel=\"attachment wp-att-50361\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-50361 size-full\" style=\"padding-bottom: 45px\" title=\"Annual GDP per capita in Basel and its region\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/08\/chiffres-bale.jpg\" alt=\"Annual GDP per capita in Basel and its region\" width=\"213\" height=\"191\" \/><\/a><strong><span style=\"color: #0086bd\">65,5 %<\/span><\/strong><\/h3>\n<p>That's how many business travellers stay in Basel hotels. After all, Basel is first and foremost a business destination. The city generated 1.2 million overnight stays in 2015 - including 51,500 from France - with an increase of 3.3 % compared to 2014. This puts Basel in third place among Switzerland's major cities, behind Zurich and Geneva.<\/p>\n<\/div>\n<h3><span style=\"color: #0086bd\">GETTING THERE<\/span><\/h3>\n<p>Basel is close to the whole of Europe. From Gare de Lyon in Paris, Lyria high-speed trains connect Basel in three hours via Dijon, Belfort and Mulhouse, with five or six services a day. Numerous regional trains also leave Strasbourg for the Rhine city. Euroairport Basel Mulhouse is linked to 90 cities, including Paris CDG and Orly, with daily services provided by HOP Air France. The Franco-Swiss hub is also a major base for easyJet, with regular flights to Corsica, Bordeaux, Montpellier, Nantes, Nice and Toulouse. Bus connections (15 minutes) to Basel from the airport.<\/p>\n<p><strong><span style=\"color: #0086bd\">Formalities :<\/span><\/strong> There are no formalities for Schengen area nationals.<br \/>\n<span style=\"color: #0086bd\"><strong>Currency :<\/strong><\/span> Swiss franc (CHF). 1 \u20ac = 1.11 CHF (June 2016). Telephone code: +41 (Switzerland); 61 (Basel).<br \/>\n<span style=\"color: #0086bd\"><strong>TIP :<\/strong><\/span> <em>Free public transport when you stay in a Basel hotel!<\/em><\/p>\n<div style=\"background: #F8FDFE;padding: 10px 15px;border-top: solid 8px #A4DEF3;border-bottom: solid 2px #A4DEF3\">\n<figure id=\"attachment_50349\" aria-describedby=\"caption-attachment-50349\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/07\/DSCF0232.jpg\" rel=\"attachment wp-att-50349\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-50349\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/07\/DSCF0232.jpg\" alt=\"Basel Congress Centre\" width=\"700\" height=\"525\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/07\/DSCF0232.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/07\/DSCF0232-300x225-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/07\/DSCF0232-80x60-derived.jpg 80w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/07\/DSCF0232-265x198-derived.jpg 265w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-50349\" class=\"wp-caption-text\">Basel Congress Centre<\/figcaption><\/figure>\n<h3><span style=\"color: #0086bd\">In the top three of Switzerland's most competitive cantons<\/span><\/h3>\n<p>Union Bank of Switzerland (UBS) knows a thing or two about the competitiveness of Swiss cities in general, and Basel in particular. The powerful private bank, whose headquarters are split between Zurich and Basel, has for several years been publishing an index that is closely scrutinised by the media and the country's economic players. Its \"Cantonal Competitiveness Index\" (CCI) gives good and bad points to the 26 cantons of the Swiss Confederation. The UBS works on 50 variables, which are weighted and aggregated to give an average cantonal value of between 0 and 100. The higher a canton's ICC, the more competitive it is compared with the others.<\/p>\n<p>These 50 variables were used to define eight pillars of competitiveness: economic structure, innovation, human capital, the labour market, the catchment area (i.e. the time it takes to reach a given economic zone), the operating cost environment and public finances. Basel is in fact in the top three of Switzerland's most competitive cantons, just behind Zug and Zurich. While Zug scored 100 out of 100 - hard to beat! -Zurich scored 96.5 and Basel-City 88.4. By comparison, Geneva's competitiveness index is 'only' 70.4. Of the eight pillars identified by the UBS, Basel-Stadt excels in many areas, the most important being its ranking as the most innovative canton in Switzerland, a title that takes into account factors such as the number of scientists and research units, spending on research and development, the number of patents and the quality of education. Basel scored 100 out of 100, well ahead of the canton of Vaud, in second place with a score of 76, and Neuch\u00e2tel with a score of 74. But the canton also scored 100 for its highly diversified economic structure, its accessibility (i.e. speed of access to the city's main facilities, such as the airport and universities) and 97 out of 100 for human capital and training. The only problem with the Rhineland city is that it is far too expensive to locate here. A weakness that is readily acknowledged in business circles. Being Switzerland's richest city per head of population comes at a price, it would seem!<\/p>\n<h4><span style=\"color: #0086bd\">Address book<\/span><\/h4>\n<p><strong>French Consulate,<\/strong> Signaustrasse 1, 8008 Zurich - Phone: +41 44 268 85 85 - Email: admin-francais.zurich-fslt@diplomatie.gouv.fr - Internet : <a href=\"https:\/\/zurich.consulfrance.org\/Coordonnees-et-horaires-d-ouverture\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">https:\/\/zurich.consulfrance.org\/Coordonnees-et-horaires-d-ouverture<\/a><\/p>\n<p><strong>BaselArea, Basel Economic Development Agency,<\/strong> Aeschenvorstadt 36, 4010 Basel - Tel: +41 61 296 5000- Email: <a href=\"mailto:info@baselarea.ch\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">info@baselarea.ch<\/a> - Internet : <a href=\"http:\/\/www.baselarea.ch\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">www.baselarea.ch<\/a><\/p>\n<p><strong>Business France in Switzerland,<\/strong> Pfingstweidstrasse 60, 8005 Zurich - Tel: +41 44 279 1550 - Email : <a href=\"mailto:zurich@businessfrance.fr\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">zurich@businessfrance.fr<\/a> - Internet: www.businessfrance.fr<\/p>\n<p><strong>Grand H\u00f4tel Les Trois Rois<\/strong>Blumenrain 8, 4001 Basel - Tel: +41 61 260 5050 - Internet : <a href=\"http:\/\/www.lestroisrois.com\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">www.lestroisrois.com<\/a><\/p>\n<p><strong>Pullman Basel Europe,<\/strong> Clarastrasse 43, 4051 Basel - Tel: +41 61 690 8080 - Internet: www.pullman-basel-europa.com<\/p>\n<p><strong>Nomad Design Hotel,<\/strong> Brunng\u00e4sslein 8, 4052 Basel - Tel. +41 61 690 91 60 - Internet : <a href=\"http:\/\/www.nomad.ch\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">www.nomad.ch<\/a><\/p>\n<p><strong>Ibis Basel Bahnhof,<\/strong> Margarethenstrasse 35, 4052 Basel - Tel. +41 61 201 07 07 - Internet : <a href=\"http:\/\/www.ibis.com\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">www.ibis.com<\/a><\/p>\n<p><strong>Cheval Blanc, Hotel les Trois Rois<\/strong> - three Michelin stars - Tel: +41 61 260 50 07 - internet : <a href=\"http:\/\/www.lestroisrois.com\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">www.lestroisrois.com<\/a> - Stucki, Bruderholzallee 42 - regional cuisine - phone +41 61 361 82 22 - internet : <a href=\"http:\/\/www.stuckibasel.ch\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">www.stuckibasel.ch<\/a><\/p>\n<p><strong>Bar Rouge,<\/strong> Messeplatz 10 - the highest bar in Switzerland at 105 m! - Tel: +41 61 361 30 31- internet : <a href=\"http:\/\/www.barrouge.ch\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">www.barrouge.ch<\/a><\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Bordering France and Germany, Switzerland's most marginal city is also one of the best performers. As well as chemicals, pharmaceuticals and insurance, Basel also attracts visitors because of its culture, which is seen as a real economic activity.<\/p>","protected":false},"author":21,"featured_media":50353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[93],"tags":[],"type-darticle":[],"n_magazine":[1741],"class_list":["post-50341","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destinations-emergentes","n_magazine-n149","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>B\u00e2le : Esth\u00e8te et prosp\u00e8re<\/title>\n<meta name=\"description\" content=\"Frontali\u00e8re de la France et de l\u2019Allemagne, la ville la plus marginale de Suisse est aussi celle qui aligne les meilleures performances. 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