{"id":51681,"date":"2016-09-20T09:00:58","date_gmt":"2016-09-20T07:00:58","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=51681"},"modified":"2019-09-30T17:11:27","modified_gmt":"2019-09-30T15:11:27","slug":"decision-maker-jean-marc-janaillac-chairman-and-chief-executive-officer-air-france-klm","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/decision-maker-jean-marc-janaillac-chairman-and-chief-executive-officer-air-france-klm","title":{"rendered":"Decision-maker: Jean-Marc Janaillac, Chairman and CEO of Air France-KLM"},"content":{"rendered":"<h4><span style=\"color: #a71f31;\">Air France-KLM lives in a very different environment today than it did in the past. What\u00a0<\/span><span style=\"color: #a71f31;\">strategy do you intend to implement\u00a0<\/span><span style=\"color: #a71f31;\">to survive in this context?\u00a0<\/span><\/h4>\n<p><strong>Jean-Marc Janaillac -<\/strong> Let me begin by saying how proud I am to be joining the Air France-KLM Group at <strong>a key stage in its history<\/strong>At a time when the decisions that will be taken must enable it to regain its place among the world's leading air transport players. To achieve this, the equation is simple: a competitive offer, high-quality products, ground services that guarantee a smooth journey, and a winning spirit that wins over customers in a climate of transparency and trust. Allow me to pick up on this last word, because it sums up the spirit in which I want the Air France and KLM teams to approach the future: <strong>trust<\/strong> between the different categories of staff and with regard to management, confidence in our products, which must reflect the French or Dutch spirit at every moment of the trip. <strong>This 'insider' confidence will enable us to regain the trust of our customers.<\/strong> and convince them of the robustness of our offer. Over the coming weeks, I will be detailing the <strong>strategic plan<\/strong> which will enable us to achieve a clear objective: to strengthen the position of the Air France-KLM Group, which is evolving in an extremely complex environment where the economic and geopolitical balances are fragile.<\/p>\n<blockquote><p>We build for them and with them<\/p><\/blockquote>\n<h4><span style=\"color: #a71f31;\">Experience is a highly empirical, even subjective, factor that is increasingly influencing passenger behaviour. Under your leadership, how does a group like Air France-KLM plan to react in its marketing and product policies?<\/span><\/h4>\n<p><strong>Jean-Marc Janaillac -<\/strong> It's not about reacting, it's about<strong>day-to-day action<\/strong> to convince travellers that our products and service meet their expectations. To achieve this, we will continue to involve our customers in the development of our offer. When we choose a seat, build a catering offer or fit out a lounge in Paris or New York, the opinion of our customers is essential. We build for them and with them. Our staff, whether on board or on the ground, are also consulted at every stage of the development process, and here I come back to the idea of trust. This spirit will prevail in all future projects.<\/p>\n<p>You specifically mentioned passenger behaviour. I'd like to mention the technological choices we've made and the recent creation of a data centralisation platform that brings together all the information about our customers. <strong>Air France-KLM is at the forefront of this field<\/strong>Our aim is to get to know our customers, their expectations, their preferences and also their criticisms, so that we can serve them better. We are always listening.<\/p>\n<blockquote><p>That's our strategy: the pursuit of momentum, the quest for the best for our customers, the spirit of innovation in everything we do.<\/p><\/blockquote>\n<p>As far as products are concerned, I would like to remind you that our customers praise the quality of our in-flight product range, in all classes. For Air France, with the <strong>continuing to move upmarket<\/strong> Since the launch three years ago, I would like to mention the La Premi\u00e8re suite, the real cocoon of the Business Class, the meals prepared by the greatest names in French gastronomy and the choice of entertainment in all cabins. KLM customers also recognise the quality of a completely revised offer with the new \"La Premi\u00e8re\" suite.\u00a0<em>World Business Class<\/em>\u00a0\"which is also one of the world's leading airliners. This move upmarket will continue on aircraft other than the Boeing B777 and B730. <strong>Air France is impatiently awaiting the arrival at the end of the year of an aircraft that has already been acclaimed by KLM: the B787.<\/strong>. This is our strategy: the pursuit of momentum, the search for the best for our customers, the spirit of innovation in everything we do.<\/p>\n<h4><span style=\"color: #a71f31;\">How does the Air France-KLM Group plan to adapt to the different profiles of its passengers, from the budget traveller to the VIP traveller?<\/span><\/h4>\n<p><strong>Jean-Marc Janaillac -\u00a0<\/strong>The Air France-KLM Group carries almost <strong>90 million passengers every year<\/strong> and that number itself reflects diversity. Let me remind you that 60 % of our customers are international. Air France and KLM offer competitive products, accessible to all, and <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/interview-herve-kozar-transavia-france-20160902.html\/\" target=\"_blank\" rel=\"noopener\">Transavia<\/a> is now recognised as a high-quality low-cost carrier. This range of brands (Air France, KLM, Hop! Air France, Transavia) ensures the best possible response to the diversity of our customers. This is how we adapt to different profiles with, for example, the Hop! Air France Carte Jeune, the 'Basic' price range, the season ticket, La Navette, the Children and Families products, the BlueBiz programme for SMEs, Air France or KLM Connect for a constant link with our customers?<strong>the Group has a solution for every need<\/strong> !<\/p>\n<blockquote><p>I want to convince people, give them confidence and help them regain momentum in the tough competition and uncertain climate of our time.<\/p><\/blockquote>\n<h4><span style=\"color: #a71f31;\">How would you sum up the spirit of Air France\/KLM today?<\/span><\/h4>\n<p><strong>Jean-Marc Janaillac -\u00a0<\/strong>I'm tempted to answer \" <em>by mobilising<\/em> \". Now is the time for dialogue to define the foundations of our strategy for the years ahead. <strong>I want to convince people, give them confidence and help them regain momentum in the tough competition and uncertain climate of our time.<\/strong>. To achieve this, the staff of Air France and KLM must work together, putting all their energy - and I know how great this energy is - into winning the challenge of competitiveness. Let me take a very concrete example with the magnificent success of our maintenance business. Air France Industries KLM Engineering &amp; Maintenance (AFI KLM E&amp;M) is the world's second largest aircraft maintenance company. This is proof of <strong>the Group's ability to be a leader in a cutting-edge field<\/strong>This is proof of the expertise of our teams. <strong>Mobilised and passionate, we can succeed.<\/strong><\/p>\n<h4><span style=\"color: #a71f31;\">How do you see the future of the Air France-KLM Group? What image strategy do you intend to put in place for Air France specifically between now and 2020?<\/span><\/h4>\n<p><strong>Jean-Marc Janaillac -\u00a0<\/strong>I will very soon have the opportunity to present a project which, as you will understand, will be reserved for the Group's employees. Generally speaking, as I said, <strong>the future lies in a close-knit Group<\/strong> which is regaining and consolidating its position as the world's leading airline, which is winning the battle of innovation, which accompanies its customers at every stage of their journey and knows them well in order to serve them better. To be able to welcome new aircraft, new staff, launch new products... I can only envisage a dynamic future in which staff and customers are delighted to choose the colours of the Air France-KLM Group.<\/p>\n<p>In terms of image, a number of customer experience projects are underway at Air France: the arrival or <em>retrofit<\/em> new aircraft in the fleet, the opening or renovation of new airport lounges, and the refurbishment of city branches. These investments are proof of the extent to which <strong>Air France puts the customer at the heart of its strategy<\/strong>. It's also a fantastic opportunity for the company to roll out its brand strategy, based on its DNA and its values. <strong>its main asset: its Frenchness<\/strong>. The \" <em>France is in the Air<\/em> \"Launched in 2014 expresses the heart of Air France's customer strategy: a move upmarket in terms of products and services and a desire for accessibility and proximity between the airline and its customers. From a Brand point of view, this positioning leads us to surround ourselves with the best of French creation, Air France becoming an ambassador of French culture to bring the best to its customers.<\/p>\n<table>\n<tbody>\n<tr>\n<td><strong>KEY DATES :\u00a0<\/strong><\/p>\n<p>Graduate of HEC and former student of ENA (promotion Voltaire).<\/p>\n<ul>\n<li>1997: Chief Executive Officer of AOM.<\/li>\n<li>2000: Managing Director of Maeva.<\/li>\n<li>2004: Chief Development Officer of RATP.<\/li>\n<li>2010: Chairman of the Management Board of RATP Dev.<\/li>\n<li>2012: Chairman and Chief Executive Officer of Transdev, an international transport group and joint subsidiary of VEOLIA and Caisse des d\u00e9p\u00f4ts et consignations.<\/li>\n<li>Since July 2016: Chairman and Chief Executive Officer of Air France-KLM.<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"<p>Chairman and CEO of Air France-KLM since last July, Jean-Marc Janaillac takes stock of the Group's strengths, its priorities and what he sees as the keys to success for Air France-KLM, both for passengers and internally. Interview with Jean-Marc Janaillac.<\/p>","protected":false},"author":21,"featured_media":51683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[147],"tags":[1017,129,131],"type-darticle":[51],"n_magazine":[1739],"class_list":["post-51681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-decideurs","tag-decideur","tag-air-france","tag-compagnies-aeriennes","type-darticle-interview","n_magazine-n150","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>D\u00e9cideur\u00a0: Jean-Marc Janaillac, Pr\u00e9sident Directeur G\u00e9n\u00e9ral d&#039;Air France-KLM<\/title>\n<meta name=\"description\" content=\"Pr\u00e9sident-Directeur G\u00e9n\u00e9ral d\u2019Air France-KLM depuis le mois de juillet dernier, Jean-Marc Janaillac fait le point sur les atouts du groupe, sur ses priorit\u00e9s et sur ce qu&#039;il consid\u00e8re comme les cl\u00e9s de la r\u00e9ussite pour Air France KLM, \u00e0 la fois aupr\u00e8s des voyageurs et en interne. 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