{"id":54335,"date":"2016-11-10T17:00:34","date_gmt":"2016-11-10T16:00:34","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=54335"},"modified":"2023-10-10T12:43:56","modified_gmt":"2023-10-10T10:43:56","slug":"accorhotels-25hours-wants-to-conquer-the-world","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-wants-to-conquer-the-world","title":{"rendered":"With AccorHotels, 25hours wants to conquer the world"},"content":{"rendered":"

All it took was seven 25hours establishments, concentrated in the German, Swiss and Austrian markets, to establish the hotel chain's reputation and attract the interest of the market giants. And it was AccorHotels that was the first of them to 'pull the trigger', with the official announcement of a 'strategic partnership' on 7 November. In concrete terms, the French hotel group to acquire 30% of the capital of 25hours Hotels<\/strong> \"and can also exercise a call option on shares up to 100%<\/strong> of the company over the next few years<\/em>\"warns the press release.<\/p>\n

\"DR\"<\/a>
Christoph Hoffmann and S\u00e9bastien Bazin, CEOs of 25hours Hotels and AccorHotels respectively<\/figcaption><\/figure>\n

The objective is clear and ambitious: quite simply, to conquer the world. \"Loyal partners support for ten years<\/strong> our expansion in the German-speaking market<\/em>\"explains Christoph Hoffmann, Chairman and CEO of 25hours. \"Today we also have the option of conquer the world<\/strong> by joining forces with an international partner<\/strong>. (...) It's not enough to come up with hotels that will appeal to travellers, based on an attractive concept. You also need local networks<\/strong> with knowledge andcountry expertise<\/strong>. Thanks to the experience, know-how and infrastructure of AccorHotels worldwide, all the continents are now within our reach<\/strong><\/em>\"adds a visibly ambitious Christoph Hoffmann, who is staying on as CEO with his current team.<\/p>\n

\"DR<\/a>
25hours Hotel Das Tour to open in Dusseldorf in the coming months<\/figcaption><\/figure>\n

For the time being, the projects about to come out of the German hotelier's drawers remain focused on its preferred markets: new hotels will open in Zurich, Munich, Cologne and D\u00fcsseldorf over the next two years. However, a new destination is on the 25hours roadmap: Paris<\/a>which is also due to open in the coming months. The towns of Melbourne, from Miami <\/a>and London<\/strong> are also cited as opening up new horizons for this trendy hotel industry. \"25hours hotels are sexy, cheeky, daring, innovative, cosmopolitan, unique, charismatic, a little crazy and locally connected.<\/em>\"say the brand's managers on its website.<\/p>\n

we've fallen in love with these unique boutique hotels<\/p><\/blockquote>\n

The positioning clearly caught the eye of AccorHotels management, as S\u00e9bastien Bazin, the group's Chairman and CEO, explains: \" This alliance was born ofa real favourite<\/strong> for these unique design boutique-hotels, offering an excellent working environment for urban nomads<\/strong>An ideal place to meet and immerse yourself in the heart of cosmopolitan cities. Thanks to this partnership, AccorHotels is enriching its offering in one of the most dynamic segments of the sector and taking a new step forward for become a leader in lifestyle hotels<\/strong><\/em> \". The hotelier had already taken a significant step towards this goal two years ago, when it acquired a stake in another trendy brand: Mama Shelter.<\/p>","protected":false},"excerpt":{"rendered":"

AccorHotels is continuing its shopping spree in the trendy hotel market by acquiring a stake in Germany's 25hours Hotels. The objective is clear and fully assumed: to give the brand the global reach it aspires to.<\/p>","protected":false},"author":17,"featured_media":54367,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1451],"type-darticle":[52],"n_magazine":[],"class_list":["post-54335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-accor","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"\nAvec AccorHotels, 25hours veut conqu\u00e9rir le monde<\/title>\n<meta name=\"description\" content=\"AccorHotels poursuit ses emplettes sur le march\u00e9 de l\u2019h\u00f4tellerie trendy, en entrant au capital de l\u2019allemand 25hours Hotels. L'objectif est clair et pleinement assum\u00e9 : donner \u00e0 l'enseigne le rayonnement mondial auquel elle aspire.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-wants-to-conquer-the-world\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avec AccorHotels, 25hours veut conqu\u00e9rir le monde\" \/>\n<meta property=\"og:description\" content=\"AccorHotels poursuit ses emplettes sur le march\u00e9 de l\u2019h\u00f4tellerie trendy, en entrant au capital de l\u2019allemand 25hours Hotels. L'objectif est clair et pleinement assum\u00e9 : donner \u00e0 l'enseigne le rayonnement mondial auquel elle aspire.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-wants-to-conquer-the-world\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d'affaires\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-10T16:00:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-10T10:43:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/11\/25h-Levis-XL-Zimmer-3-gross.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"474\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Florian Guillemin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florian Guillemin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-veut-conquerir-monde\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-veut-conquerir-monde\",\"name\":\"Avec AccorHotels, 25hours veut conqu\u00e9rir le monde\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-veut-conquerir-monde#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-veut-conquerir-monde#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/11\/25h-Levis-XL-Zimmer-3-gross.jpg\",\"datePublished\":\"2016-11-10T16:00:34+00:00\",\"dateModified\":\"2023-10-10T10:43:56+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/21d3288dfdda735a7c37eb00030560b7\"},\"description\":\"AccorHotels poursuit ses emplettes sur le march\u00e9 de l\u2019h\u00f4tellerie trendy, en entrant au capital de l\u2019allemand 25hours Hotels. L'objectif est clair et pleinement assum\u00e9 : donner \u00e0 l'enseigne le rayonnement mondial auquel elle aspire.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-veut-conquerir-monde#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-veut-conquerir-monde\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-veut-conquerir-monde#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/11\/25h-Levis-XL-Zimmer-3-gross.jpg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/11\/25h-Levis-XL-Zimmer-3-gross.jpg\",\"width\":700,\"height\":474,\"caption\":\"DR 25hours\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-veut-conquerir-monde#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.voyages-d-affaires.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Avec AccorHotels, 25hours veut conqu\u00e9rir le monde\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/\",\"name\":\"Voyages d'affaires\",\"description\":\"media fran\u00e7ais du Voyage d'Affaires & du MICE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/21d3288dfdda735a7c37eb00030560b7\",\"name\":\"Florian Guillemin\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/author\/florian\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"With AccorHotels, 25hours wants to conquer the world","description":"AccorHotels is continuing its shopping spree in the trendy hotel market by acquiring a stake in Germany's 25hours Hotels. The objective is clear and fully assumed: to give the brand the global reach it aspires to.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-wants-to-conquer-the-world","og_locale":"en_GB","og_type":"article","og_title":"Avec AccorHotels, 25hours veut conqu\u00e9rir le monde","og_description":"AccorHotels poursuit ses emplettes sur le march\u00e9 de l\u2019h\u00f4tellerie trendy, en entrant au capital de l\u2019allemand 25hours Hotels. L'objectif est clair et pleinement assum\u00e9 : donner \u00e0 l'enseigne le rayonnement mondial auquel elle aspire.","og_url":"https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-wants-to-conquer-the-world","og_site_name":"Voyages d'affaires","article_published_time":"2016-11-10T16:00:34+00:00","article_modified_time":"2023-10-10T10:43:56+00:00","og_image":[{"width":700,"height":474,"url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/11\/25h-Levis-XL-Zimmer-3-gross.jpg","type":"image\/jpeg"}],"author":"Florian Guillemin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Florian Guillemin","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-veut-conquerir-monde","url":"https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-veut-conquerir-monde","name":"With AccorHotels, 25hours wants to conquer the world","isPartOf":{"@id":"https:\/\/www.voyages-d-affaires.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-veut-conquerir-monde#primaryimage"},"image":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-veut-conquerir-monde#primaryimage"},"thumbnailUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/11\/25h-Levis-XL-Zimmer-3-gross.jpg","datePublished":"2016-11-10T16:00:34+00:00","dateModified":"2023-10-10T10:43:56+00:00","author":{"@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/21d3288dfdda735a7c37eb00030560b7"},"description":"AccorHotels is continuing its shopping spree in the trendy hotel market by acquiring a stake in Germany's 25hours Hotels. The objective is clear and fully assumed: to give the brand the global reach it aspires to.","breadcrumb":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-veut-conquerir-monde#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-veut-conquerir-monde"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-veut-conquerir-monde#primaryimage","url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/11\/25h-Levis-XL-Zimmer-3-gross.jpg","contentUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2016\/11\/25h-Levis-XL-Zimmer-3-gross.jpg","width":700,"height":474,"caption":"DR 25hours"},{"@type":"BreadcrumbList","@id":"https:\/\/www.voyages-d-affaires.com\/en\/accorhotels-25hours-veut-conquerir-monde#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.voyages-d-affaires.com\/"},{"@type":"ListItem","position":2,"name":"Avec AccorHotels, 25hours veut conqu\u00e9rir le monde"}]},{"@type":"WebSite","@id":"https:\/\/www.voyages-d-affaires.com\/#website","url":"https:\/\/www.voyages-d-affaires.com\/","name":"Business travel","description":"THE FRENCH BUSINESS TRAVEL & MICE MEDIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/21d3288dfdda735a7c37eb00030560b7","name":"Florian Guillemin","url":"https:\/\/www.voyages-d-affaires.com\/en\/author\/florian"}]}},"_links":{"self":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/54335","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/comments?post=54335"}],"version-history":[{"count":8,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/54335\/revisions"}],"predecessor-version":[{"id":159107,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/54335\/revisions\/159107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media\/54367"}],"wp:attachment":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media?parent=54335"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/categories?post=54335"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/tags?post=54335"},{"taxonomy":"type-darticle","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/type-darticle?post=54335"},{"taxonomy":"n_magazine","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/n_magazine?post=54335"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}