{"id":56697,"date":"2017-01-10T15:34:01","date_gmt":"2017-01-10T14:34:01","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=56697"},"modified":"2017-01-10T15:34:01","modified_gmt":"2017-01-10T14:34:01","slug":"happy-sncf-turns-to-generation-z","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/happy-sncf-turns-to-generation-z","title":{"rendered":"SNCF turns to Generation Z with Happy"},"content":{"rendered":"<p>Obviously, not all companies will be interested in the information revealed today by the daily newspaper Le Parisien concerning the launch by the SNCF of the Happy Card. But young start-ups and companies with a certain number of employees under the age of 28 may find this new commercial offer of interest.<\/p>\n<p>Reserved for 16-27 year olds, the Happy Card gives this age group unlimited access to TGV and Intercit\u00e9s trains for a monthly subscription of \u20ac79. This is a particularly attractive package when compared with the average price of a TGV journey, which is \u20ac48. However, this commercial offer is aimed more directly at young leisure travellers, who are now opting for alternatives to the train such as car-sharing or coaches, than at the latest generation of business executives. The seats available to Happy Card holders will be limited on trains running at peak times.<\/p>\n<p>More details are expected from the company shortly, as Rachel Picard, CEO of Voyages SNCF, commented on Le Parisien's announcement with the following tweet: \"Happy card by #sncf? Too good to be true? The real news at high speed on 25 January!\"<\/p>","protected":false},"excerpt":{"rendered":"<p>The daily newspaper Le Parisien has revealed the first details of the SNCF's new commercial offer aimed at Generation Z.<\/p>","protected":false},"author":19,"featured_media":56715,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[115],"type-darticle":[],"n_magazine":[],"class_list":["post-56697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferroviaire","tag-sncf","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Avec Happy, la SNCF se tourne vers la g\u00e9n\u00e9ration Z<\/title>\n<meta name=\"description\" content=\"Le quotidien Le Parisien a d\u00e9voil\u00e9 les premiers d\u00e9tails de la 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