Birkir H\u00f3lm Gu\u00f0nasson, CEO -<\/strong> Icelandair's mentality, its Icelandic spirit. We don't think that such and such a project is impossible or that we are small. We don't think like that. Our employees always say to themselves: \" we can do it too<\/em> \". We're also fairly humble: when we manage to achieve something, we prefer to let travellers see it for themselves rather than going around explaining that we're the best. But we are also pioneers. We were pioneers 80 years ago and we're still pioneers today, as was the case with the launch of wi-fi. We're very quick to adapt, and flexibility has always been our strength. We're always looking for opportunities, in any situation. We sometimes say: \" Never waste a good crisis<\/em> \"Because every situation offers opportunities. Our independence is also our strength. We have always been a private company. We're not part of an alliance, we're not owned by another big company that tells us what to do. We go where we want to go, which allows us to be flexible and dynamic.<\/p>\n\n\n\n constantly renewing ourselves, identifying new opportunities<\/p><\/blockquote>\n\n\n\n Birkir H\u00f3lm Gu\u00f0nasson -<\/strong> This is mainly down to our employees. Many of them have been with us for a long time, an average of around twenty years I believe. Our staff turnover is very low. We are also constantly looking to renew ourselves and identify new opportunities.<\/p>\n\n\n\n Helgi Mar Bj\u00f6rgvinsson, Senior Vice-President - <\/strong>In the airline industry, you have to be very quick to adapt to the environment, to be dynamic and reactive. Perhaps this is also linked to the Icelandic mentality. Admittedly, we are a small company on a small island. But we're ideally located on the route between America and Europe, and we make the most of this strategic position.<\/p>\n\n\n\n Birkir H\u00f3lm Gu\u00f0nasson -<\/strong> Absolutely. You have to be particularly responsive when you're faced with situations like this, and it shows the mentality of the men and women who work with us. We have been able to react and adapt very quickly to every event we have encountered. But we have also been able to see opportunities. For example, the financial crisis caused the Icelandic currency to plummet, so we were able to attract more tourists by Iceland<\/a><\/strong>. We have invested more in advertising campaigns in foreign markets to attract more travellers.<\/p>\n\n\n\nHow can an airline be so enthusiastic about celebrating its 80th anniversary?<\/h3>\n\n\n\n
Turbulence such as the financial crisis or the volcanic episode may have helped to accentuate this reactivity, to affirm this mentality...<\/h3>\n\n\n\n