{"id":57645,"date":"2017-02-02T15:06:53","date_gmt":"2017-02-02T14:06:53","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=57645"},"modified":"2017-02-02T15:06:53","modified_gmt":"2017-02-02T14:06:53","slug":"2017-digital-year-at-brussels-airlines","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/2017-digital-year-at-brussels-airlines","title":{"rendered":"2017, a digital year for Brussels Airlines"},"content":{"rendered":"<p>Digital innovation: that will be Brussels Airlines' good resolution for 2017. The airline has already put its new credo into practice with the launch of a mobile application. This new tool, available free of charge on the App Store and Google Play, enables business travellers and holidaymakers to <strong>book<\/strong> their tickets, from <strong>register<\/strong>to use the <strong>mobile boarding pass<\/strong> then follow up on any <strong>changes<\/strong> about their flight. All in all, these are \"classic\" functions, but Brussels Airlines promises in its press release: \"\u00a0<em>This <strong>first version<\/strong> of the application will soon be followed by new <strong>updates<\/strong>and <strong>notifications<\/strong> will be added to inform passengers proactively<\/em>\u00a0\".<\/p>\n<figure id=\"attachment_57647\" aria-describedby=\"caption-attachment-57647\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/02\/Brussels-Airlines-App-2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57647\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/02\/Brussels-Airlines-App-2017.jpg\" alt=\"Brussels Airlines\" width=\"700\" height=\"624\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/02\/Brussels-Airlines-App-2017.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/02\/Brussels-Airlines-App-2017-300x267-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-57647\" class=\"wp-caption-text\">Brussels Airlines' new mobile application paves the way for a digital year<\/figcaption><\/figure>\n<p>The application is part of a wider policy initiated by Brussels Airlines in the field of new technologies. \"\u00a0<em>Brussels Airlines declares 2017 the<strong>year of digital innovation<\/strong><\/em>\u00a0\"In fact, those in charge of the Belgian carrier claim that this is the case. The <strong>website<\/strong> will soon be redesigned, with a greater focus on the <strong>personalised service<\/strong>. Brussels Airlines is also working on a <strong>data pool\" project<\/strong> designed to gather the latest information on flight operations to better inform both passengers and airline employees.<\/p>\n<p>[newsletter]<\/p>\n<p>\" <em>With all the data we have, we can understand even better what our customers are really looking for and provide them with only what they really need.<\/em>explains Sebastien Scarmure, Vice-President in charge of e-Commerce and Mobile at Brussels Airlines. He adds:<em> \"Nearly <strong>35% of our sales<\/strong> are currently made on brusselsairlines.com, but also in terms of service, our digital platforms must be equipped to meet all our customers' needs, including all those who have booked their tickets via other sales channels. Our passengers need<strong>accurate information<\/strong> on their flights and be able to change the details of their booking without having to use traditional communication channels. The application is therefore <strong>a first step<\/strong> in this direction, but over the next few years the <strong>new services<\/strong> will be introduced to offer an enriching experience at every stage of the journey\u00a0<\/em>\". To be continued.<\/p>","protected":false},"excerpt":{"rendered":"<p>Brussels Airlines is launching its mobile application as a prelude to a year of digital innovation in 2017. Massive investments are promised for the coming months.<\/p>","protected":false},"author":17,"featured_media":57649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,105],"tags":[131,1429],"type-darticle":[],"n_magazine":[],"class_list":["post-57645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerien","category-technologies","tag-compagnies-aeriennes","tag-applications-mobiles","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>2017, ann\u00e9e digitale chez Brussels Airlines<\/title>\n<meta name=\"description\" content=\"Brussels Airlines lance son application mobile, en pr\u00e9ambule d\u2019une ann\u00e9e 2017 plac\u00e9e sous le signe de l\u2019innovation digitale. 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