{"id":57645,"date":"2017-02-02T15:06:53","date_gmt":"2017-02-02T14:06:53","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=57645"},"modified":"2017-02-02T15:06:53","modified_gmt":"2017-02-02T14:06:53","slug":"2017-digital-year-at-brussels-airlines","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/2017-annee-digitale-chez-brussels-airlines","title":{"rendered":"2017, a digital year for Brussels Airlines"},"content":{"rendered":"<p>L\u2019innovation digitale\u00a0: telle sera donc la bonne r\u00e9solution de Brussels Airlines pour cette ann\u00e9e 2017. La compagnie a\u00e9rienne a d\u00e9j\u00e0 mis en pratique son nouveau credo, avec le lancement d\u2019une application mobile. Ce nouvel outil, disponible gratuitement sur l&rsquo;App Store et Google Play, permet aux voyageurs d\u2019affaires et aux vacanciers de <strong>r\u00e9server<\/strong> leurs billets, de <strong>s\u2019enregistrer<\/strong>, d&rsquo;utiliser la <strong>carte d&#8217;embarquement mobile<\/strong> puis de suivre les \u00e9ventuels <strong>changements<\/strong> concernant leur vol. Des fonctionnalit\u00e9s somme toute \u00ab\u00a0classiques\u00a0\u00bb, mais Brussels Airlines le promet dans son communiqu\u00e9\u00a0: \u00ab\u00a0<em>Cette <strong>premi\u00e8re version<\/strong> de l&rsquo;application sera bient\u00f4t suivie de nouvelles <strong>mises \u00e0 jour<\/strong>, et des <strong>notifications<\/strong> seront ajout\u00e9es pour informer les passagers de mani\u00e8re proactive<\/em>\u00a0\u00bb.<\/p>\n<figure id=\"attachment_57647\" aria-describedby=\"caption-attachment-57647\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/02\/Brussels-Airlines-App-2017.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-57647\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/02\/Brussels-Airlines-App-2017.jpg\" alt=\"Brussels Airlines\" width=\"700\" height=\"624\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/02\/Brussels-Airlines-App-2017.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/02\/Brussels-Airlines-App-2017-300x267-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-57647\" class=\"wp-caption-text\">La nouvelle application mobile de Brussels Airlines ouvre la voie \u00e0 une ann\u00e9e plac\u00e9e sous le signe du digital<\/figcaption><\/figure>\n<p>L\u2019application participe d\u2019une politique plus large initi\u00e9e par Brussels Airlines dans le domaine des nouvelles technologies. \u00ab\u00a0<em>Brussels Airlines d\u00e9clare 2017 l&rsquo;<strong>ann\u00e9e de l&rsquo;innovation digitale<\/strong><\/em>\u00a0\u00bb, revendiquent m\u00eame les responsables du transporteur belge. Le <strong>site Internet<\/strong> de la compagnie sera bient\u00f4t repens\u00e9, en se focalisant davantage sur la <strong>personnalisation du service<\/strong>. Brussels Airlines planche aussi sur un <strong>projet de \u00ab data pool \u00bb<\/strong> destin\u00e9 \u00e0 r\u00e9colter les derni\u00e8res informations li\u00e9es aux op\u00e9rations de vols pour mieux informer les voyageurs, mais aussi les employ\u00e9s de la compagnie.<\/p>\n<p>[newsletter]<\/p>\n<p>\u00ab <em>Avec toutes les donn\u00e9es dont nous disposons, nous pouvons encore mieux saisir ce que nos clients recherchent r\u00e9ellement et leur fournir uniquement ce dont ils ont vraiment besoin\u00a0\u00bb<\/em>, explique Sebastien Scarmure, Vice-Pr\u00e9sident en charge du e-Commerce et du Mobile chez Brussels Airlines. Il pr\u00e9cise\u00a0:<em> \u00ab\u00a0Pr\u00e8s de <strong>35% de nos ventes<\/strong> sont actuellement effectu\u00e9es sur brusselsairlines.com, mais \u00e9galement en termes de service, nos plates-formes num\u00e9riques doivent \u00eatre \u00e9quip\u00e9es de sorte \u00e0 pouvoir r\u00e9pondre \u00e0 tous les besoins de nos clients, y compris tous ceux qui ont r\u00e9serv\u00e9 leurs billets via d&rsquo;autres canaux de vente. Nos passagers ont besoin d&rsquo;<strong>informations pr\u00e9cises<\/strong> sur leurs vols et \u00eatre en mesure de modifier les d\u00e9tails de leur r\u00e9servation sans \u00eatre oblig\u00e9s d\u2019utiliser les canaux de communication traditionnels. L&rsquo;application est donc <strong>un premier pas<\/strong> dans cette direction, mais au cours des prochaines ann\u00e9es de <strong>nouveaux services<\/strong> seront introduits pour offrir une exp\u00e9rience enrichissante \u00e0 chaque \u00e9tape du voyage\u00a0<\/em>\u00bb. A suivre, donc.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brussels Airlines is launching its mobile application as a prelude to a year of digital innovation in 2017. Massive investments are promised for the coming months.<\/p>","protected":false},"author":17,"featured_media":57649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,105],"tags":[131,1429],"type-darticle":[],"n_magazine":[],"class_list":["post-57645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerien","category-technologies","tag-compagnies-aeriennes","tag-applications-mobiles","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>2017, ann\u00e9e digitale chez Brussels Airlines<\/title>\n<meta name=\"description\" content=\"Brussels Airlines lance son application mobile, en pr\u00e9ambule d\u2019une ann\u00e9e 2017 plac\u00e9e sous le signe de l\u2019innovation digitale. 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