{"id":58035,"date":"2017-02-14T16:06:29","date_gmt":"2017-02-14T15:06:29","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=58035"},"modified":"2022-01-14T10:54:06","modified_gmt":"2022-01-14T09:54:06","slug":"transavia-focuses-on-original-markets-abandons-munich","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/transavia-focuses-on-original-markets-abandons-munich","title":{"rendered":"Transavia focuses on its home markets, abandons Munich"},"content":{"rendered":"

Transavia officially announced on Tuesday 13 February that it would be closing its base at Munich <\/a>from next winter. Munich was the Europe's first base<\/strong> outside France and the Netherlands - its two home markets - for the low-cost airline, which announced in 2015 that it wanted to conquer Europe like Easyjet or Vueling.<\/p>\n

Arrived in November 2015<\/strong> with two Boeing 737 aircraft in Munich, in spring 2016 the low-cost carrier increased its fleet to four aircraft, offering 19 destinations<\/strong> in particular to Croatia, Denmark, Spain, France, Italy, the Netherlands and Portugal, the equivalent of 100 departures per week. The airline also offers a domestic service to Berlin<\/strong> <\/a>Sch\u00f6nefeld. The base will close next October, with Transavia still guaranteeing its schedule for the summer season.<\/p>\n

In a press release, the company's management explained its change of strategy. \" It is part of our DNA to identify and recognise new opportunities<\/strong> market <\/em>\"says Mttijs ten Brink, Managing Director of Transavia Holland.\u00a0It was for this reason that we opened a new Transavia base in Munich twelve months ago, in a market where our brand was virtually unknown, but was finally welcomed with enthusiasm by the people of Bavaria. Our punctuality<\/strong> was remarkable from the outset, with 90% of our passengers declaring themselves satisfied according to our on-board surveys.\u00a0<\/em>\".<\/p>\n

\"\u00a0At the same time, we have to continually adapt our business model to market conditions. And we have decided to change strategy<\/strong> to focus our growth on our core original markets<\/strong>. And after assessing the prospects for profitability, the Munich base is no longer suited to our strategy. We will only be serving Amsterdam and Eindhoven from Munich this winter.<\/em>\u00a0\"adds the Managing Director.<\/p>\n

changing our strategy to focus growth on our home markets<\/p><\/blockquote>\n

In fact, one of the main reasons for this decision is Lufthansa<\/strong>. By breaking into the German airline giant's second hub, Transavia had to expect a \"violent\" reaction from the German airline. It's done: from this spring, Lufthansa's low-cost subsidiary, Eurowings<\/strong>will open a base in Munich. With four Airbus A320s, it will serve 32 destinations from the Bavarian hub alongside parent company Lufthansa. That's 89 flights a week at prices of around \u20ac40, with the hope of carrying 400,000 passengers by December.<\/p>\n

\"Transavia\"<\/a>
Munich airport remains relatively unaffected by the low-cost phenomenon<\/figcaption><\/figure>\n

Munich remains relatively unaffected by low-cost phenomenon<\/strong>This is due to the massive presence of Lufthansa and its partners on European routes. Less than 15% of all passengers flying to and from Munich used a low-cost airline in 2015. This is half the average for Germany, where low-cost carriers account for 31% of the passenger market. This market share is less than 3% in Frankfurt and reaches more than 40% in Berlin Tegel and D\u00fcsseldorf, if we consider the passenger traffic of the hybrid airline Airberlin as largely low-cost traffic.<\/p>","protected":false},"excerpt":{"rendered":"

A one-year experiment that ended in failure: the Dutch management of the low-cost Transavia - a subsidiary of Air France-KLM - threw in the towel on its Munich base to concentrate the airline's development on France and the Netherlands.<\/p>","protected":false},"author":21,"featured_media":58037,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[131,133,2105],"type-darticle":[],"n_magazine":[],"class_list":["post-58035","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerien","tag-compagnies-aeriennes","tag-aeroports","tag-transavia","vapo-free"],"acf":[],"yoast_head":"\nTransavia se concentre sur ses march\u00e9s d\u2019origine, et abandonne Munich<\/title>\n<meta name=\"description\" content=\"Une exp\u00e9rience d\u2019un an qui se solde par un \u00e9chec : la direction hollandaise du low cost Transavia- filiale d\u2019Air France-KLM - 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