{"id":60665,"date":"2017-04-14T11:18:44","date_gmt":"2017-04-14T09:18:44","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=60665"},"modified":"2017-04-20T11:42:09","modified_gmt":"2017-04-20T09:42:09","slug":"study-adagio-business-travellers","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/study-adagio-business-travellers","title":{"rendered":"Study: Adagio meets female business travellers"},"content":{"rendered":"

On the occasion of the last Espace Voyages Professionnels (EVP)<\/strong><\/a>Anne Boussarie, Managing Director of Getty Images<\/strong> France, discussed the changing image of business travel over the last ten years. Invited by American Express GBT<\/strong><\/a>This specialist in visual trends has highlighted a major change, which she puts down to 2011: theappearance of the businesswoman<\/strong> in the representation of business travel. Initially branded as\u00a0same attributes as men (suits, hand luggage...)\".<\/em>the image of the business traveller is evolving towards \"\u00a0more human, more natural, more authentic<\/em>\" . The \"Woman & Work\" and \"Female & Travel\" queries even increased by 250 % and 423 % respectively on the Gettyimages.fr website between 2015 and 2016.<\/p>\n

22% of French working women also travel as part of their professional duties<\/p><\/blockquote>\n

With this in mind\u00a0Aparthotels Adagio<\/strong> are therefore shining a spotlight on the profile of these female business travellers, who are thought to represent more than a third of business customers<\/strong> (35%). \"\u00a0Although we still too often imagine the business traveller as a businessman with his attach\u00e9 case in hand, we mustn't forget that 22% of French working women travel<\/strong> also as part of their professional mission<\/em>\" says the preamble to the study, which cites the consultancy, management and retail sectors as those most affected.<\/p>\n

One of the main findings of the study concerns the attachment of these working women to business travel. In fact, 84% of those surveyed say they enjoy business travel. In 42% of cases, mobility played a role in their choice of job. If this mobility is associated withdistance from family<\/strong> (18%), the concepts of motivation<\/strong> (19%) and pleasure<\/strong> (17%) are also present.<\/p>\n

The duration of trips is fairly short, as is their distance. According to Aparthotels Adagio, nearly 90% of those surveyed had made a trip in France. And in 73% of cases, the average stay is less than four days<\/strong>. Paris<\/a> is the most popular destination (51%) on the domestic market. The capital is ahead of Lyon (19%) and Marseille<\/a> (15%).<\/p>\n

\"\"<\/a>
The majority of business trips take place in Europe, mainly in France, according to the Adagio study<\/figcaption><\/figure>\n

In terms of accommodation - a theme dear to the heart of the study's sponsor - 'traditional' hotels remain the overwhelming majority: 84% of female travellers have opted for a hotel room. However, more than a third of those surveyed had recently stayed in a aparthotel<\/strong>Whether in a personal or professional capacity.<\/p>\n

Finally, at the risk of sounding clich\u00e9, the essential kit of the business traveller is imbued with femininity... In fact, for 56% of nomadic professionals, the beauty accessories<\/strong> takes first place in the must-have list (56%). This is followed by the tablet (48%), then the e-reader or the 'good old' bedside book (37%).<\/p>","protected":false},"excerpt":{"rendered":"

What is the profile of the female business traveller in 2017? What are her habits during a business trip, her sources of motivation or, on the contrary, her frustrations? Aparthotels Adagio attempts to answer this question in the light of a survey of 500 mobile professionals.<\/p>","protected":false},"author":17,"featured_media":60667,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[],"type-darticle":[],"n_magazine":[],"class_list":["post-60665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-et-livresblancs","vapo-free"],"acf":[],"yoast_head":"\nEtude : les voyageuses d\u2019affaires passent au r\u00e9v\u00e9lateur Adagio<\/title>\n<meta name=\"description\" content=\"Les Aparthotels Adagio ont interrog\u00e9 500 voyageuses d'affaires pour mieux cerner le rapport de la femme au business travel, ses habitudes et ses motivations\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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