{"id":61979,"date":"2017-06-26T17:32:23","date_gmt":"2017-06-26T15:32:23","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=61979"},"modified":"2017-06-30T14:35:46","modified_gmt":"2017-06-30T12:35:46","slug":"louvre-hotels-digital","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/louvre-hotels-digital","title":{"rendered":"At Louvre Hotels, the smartphone is the key"},"content":{"rendered":"<p>Signs <strong>First Class<\/strong> and <strong>Golden Tulip<\/strong> were the first to explore the digital shift initiated by Louvre Hotels Group. Clearly won over by the experience, the hotel group is going one step further by announcing the launch of a <strong>new 100% digital customer journey<\/strong>which is set to become the norm. Around thirty establishments - all brands, from 1 to 5 stars - will be affected by this mobile transformation. Eventually, the entire network will benefit from this new system.<\/p>\n<figure id=\"attachment_61983\" aria-describedby=\"caption-attachment-61983\" style=\"width: 569px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/06\/Golden-Tulip-mobile.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-61983 size-full\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/06\/Golden-Tulip-mobile.jpg\" alt=\"\" width=\"569\" height=\"697\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/06\/Golden-Tulip-mobile.jpg 569w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/06\/Golden-Tulip-mobile-245x300-derived.jpg 245w\" sizes=\"auto, (max-width: 569px) 100vw, 569px\" \/><\/a><figcaption id=\"caption-attachment-61983\" class=\"wp-caption-text\">Smartphones should smooth the entire passenger experience in Louvre Hotels establishments<\/figcaption><\/figure>\n<p>Louvre Hotels Group plans to turn travellers' smartphones into a hotel Swiss army knife. Check-in, opening the room via a mobile key, check-out, payment: every stage of the stay is now simplified.<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<p>Access to this new service is, however, subject to a few simple prerequisites: select the relevant option when booking online, then download the<strong>HotelForYou application<\/strong>.<\/p>\n<blockquote><p>reduce the areas of friction that can arise in the entry and exit stages<\/p><\/blockquote>\n<p>\" <em>Digitalisation is a way for us to focus on our core business: hospitality.\u00a0<\/em>\"says <strong>Pierre-Fr\u00e9d\u00e9ric Roulot<\/strong>CEO of Louvre Hotels Group. He continued: \"\u00a0<em>As hoteliers, we have to rethink the entire value chain of the customer journey. This innovation enables us to reduce the areas of friction that the entry and exit stages can represent. For our staff, it means they can devote more time to welcoming guests and making their stay in our establishments even more enjoyable.<\/em> \".<\/p>\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/decideur-francoise-houdebine-vice-presidente-ventes-marketing-de-louvre-hotels-20160629.html\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Fran\u00e7oise Houdebine<\/strong><\/a>vice-president of marketing for the Louvre Hotels Group, explained: \" <em>By offering this top-of-the-range service even in budget establishments, Louvre Hotels Group is helping to promote <strong>renewing hotel standards<\/strong> and provides a concrete response to changes in consumption patterns, driven by a digital native population and by the codes put in place by new players in the tourism industry.<\/em> \".<\/p>","protected":false},"excerpt":{"rendered":"<p>Louvre Hotels Group has announced the launch of a new customer journey, 100% digital. From check-in to payment, including the opening of the room, the smartphone should facilitate the entire stay. In all the group's establishments.<\/p>","protected":false},"author":17,"featured_media":61981,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,105],"tags":[],"type-darticle":[],"n_magazine":[],"class_list":["post-61979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","category-technologies","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chez Louvre Hotels Group, le smartphone c&#039;est la cl\u00e9<\/title>\n<meta name=\"description\" content=\"Louvre Hotels Group lance un nouveau parcours client, 100% digital, du check-in au paiement, en passant par l\u2019ouverture de la chambre.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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