{"id":64511,"date":"2017-09-21T13:19:25","date_gmt":"2017-09-21T11:19:25","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=64511"},"modified":"2017-10-11T09:38:34","modified_gmt":"2017-10-11T07:38:34","slug":"lufthansa-ambitions-france","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/lufthansa-ambitions-france","title":{"rendered":"Lufthansa: \"The French market is experiencing exceptional growth"},"content":{"rendered":"

The Lufthansa group continues to expand in France. 2017 saw the opening of two new routes, a Nantes-Munich with one daily frequency and a Bordeaux-Frankfurt with two routes a week. \"We want to have a stronger presence in Western France. Bordeaux is new for us. It's a market we're testing out at the moment, but we're planning to ramp it up quickly\", says Michael Gloor, Group Sales Director for France and Benelux. Does Lufthansa have plans for other stopovers in France? \"Rather than opening new routes, we would like to increase our frequencies. The French regions account for two thirds of capacity in France, but I believe that there are still major sources of traffic in the regions\", he adds.<\/p>\n

The Lufthansa group remains a heavyweight in French air transport, with five carriers serving France. Lufthansa, Austrian Airlines, Swiss, Brussels Airlines and Eurowings offer 647 weekly flights from 11 group destinations to 13 French airports - excluding Basel-Mulhouse. The airline is also fairly satisfied with its business in France. \"France is experiencing exceptionally strong growth this year, with a high level of activity in air ticket sales. We had ambitious financial targets for 2017. I'm optimistic about achieving them,\" says Michael Gloor.<\/p>\n

This winter, the Group's global network is set to increase its capacity by 5%, while capacity in France is expected to rise by 3%. \"We offer over 300 destinations in around a hundred countries via our hubs in Frankfurt, Munich, Vienna and Zurich\", explains Michael Gloor. On the intercontinental front, the French market continues to favour the Group's network of classic destinations, with the United States, Japan, China, Singapore and Hong Kong accounting for the bulk of demand. \"70% of demand concerns our routes operated in joint venture with our partners United, ANA and Air China\", he explains.<\/p>\n

\"Lufthansa<\/a>
Lufthansa is banking on digital.<\/figcaption><\/figure>\n

Another area of development for Lufthansa is digital technology. The Lufthansa group's ambition is to become the most digital airline in the world, offering its customers a smoother travel experience and personalised journeys. To achieve this goal, the group plans to invest some \u20ac500 million in its digital transformation between now and 2020.<\/p>\n

This digital revolution is taking place at every stage of the journey, from the purchase of a ticket with the help of Mildred, an avatar enabling passengers to view the flights for the next nine months at the best fares, to home check-in using the Home Tag application, followed by check-in at an automatic kiosk in the airport, flight tracking using the Lufthansa application and even baggage tracking in cooperation with the Rimowa brand of suitcases - which incorporate an electronic tag. But digital also means innovations in on-board service, wifi access on all Lufthansa flights and the ability to read some 250 newspapers and magazines online...<\/p>\n

Finally, the carrier continues to invest in new products. \"For example, next spring we will be launching our Premium Economy class on Austrian Airlines' long-haul routes. And we are also trialling a new offer in Geneva, \"Flightpass\", which allows passengers to buy ten flight coupons in advance at a fixed price, which can be used on all short-haul routes from Geneva at the passenger's discretion. This guarantees a ticket price that is independent of any fare fluctuations. If the experiment is a success, we should extend it to other markets,\" explains Michael Gloor.<\/p>\n

\"Austrian's<\/a>
Austrian's new Premium Economy class.<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

Buoyed by rising sales, Lufthansa is continuing to strengthen its offering in France, particularly in Bordeaux and Nantes. At the same time, the group is investing in new products while focusing on digital technology.<\/p>","protected":false},"author":21,"featured_media":64513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[131],"type-darticle":[],"n_magazine":[],"class_list":["post-64511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerien","tag-compagnies-aeriennes","vapo-free"],"acf":[],"yoast_head":"\nLes grandes ambitions de Lufthansa en France<\/title>\n<meta name=\"description\" content=\"Ouverture de nouvelles lignes, croissance des ventes : le groupe Lufthansa reste un acteur majeur sur le march\u00e9 fran\u00e7ais.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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