{"id":65445,"date":"2017-10-04T14:49:45","date_gmt":"2017-10-04T12:49:45","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=65445"},"modified":"2017-10-05T09:41:34","modified_gmt":"2017-10-05T07:41:34","slug":"interview-daniel-beutler-trainline","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/interview-daniel-beutler-trainline","title":{"rendered":"Interview with Daniel Beutler, Trainline"},"content":{"rendered":"<h3>Quel cheminement vous a amen\u00e9 \u00e0 lancer cette API internationale ?<\/h3>\n<p><strong>Daniel Beutler &#8211;<\/strong> Nous avions commenc\u00e9 avec une plateforme B to C, sous l\u2019appellation <strong>Captain Train<\/strong> \u00e0 l\u2019\u00e9poque. Apr\u00e8s un certain temps, nous avons r\u00e9alis\u00e9 que certains comptes \u00e9taient associ\u00e9s \u00e0 une centaine de sous-comptes, avec des adresses emails dont l\u2019extension \u00e9tait identique. Nous pensions qu\u2019il s\u2019agissait de PME. Nous avons donc lanc\u00e9 <strong>Trainline for Business<\/strong> en septembre 2015, pour r\u00e9pondre aux attentes de ces clients. Maintenant nous allons plus loin : nous mettons nos donn\u00e9es \u00e0 disposition de tiers pour faciliter la distribution du secteur ferroviaire aupr\u00e8s de leurs clients.<\/p>\n<h3>De quelle mani\u00e8re ?<\/h3>\n<p><strong>D. B. &#8211;<\/strong> Gr\u00e2ce \u00e0 notre nouvelle API, les agences de voyages et les OTA [<em>Online Travel Agencies, agences en ligne, ndlr<\/em>] peuvent afficher notre inventaire de la m\u00eame mani\u00e8re qu\u2019ils affichent les vols ou les h\u00f4tels. Nos donn\u00e9es seront int\u00e9gr\u00e9es \u00e0 leur type d\u2019affichage.<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><\/p>\n<h3>Tout est donc d\u00e9j\u00e0 op\u00e9rationnel ?<\/h3>\n<p><strong>D. B. &#8211;<\/strong> Nous lan\u00e7ons la solution technique : l\u2019API est pr\u00eate, et nous avons conclu un accord avec deux agences de voyages, en l\u2019occurrence Havas et TravelPlanet. Mais il reste un travail important qui concerne les contrats pass\u00e9s avec les transporteurs. Ceux-ci ont \u00e9t\u00e9 d\u00e9finis pour faits pour notre propre plateforme. Or nous transmettons d\u00e9sormais la donn\u00e9e \u00e0 des tiers, il faut donc r\u00e9ajuster quelques contrats. Mais la majorit\u00e9 des compagnies sont tr\u00e8s heureuses de la d\u00e9marche. Pour quelques transporteurs, il faut encore red\u00e9finir quelques points. Il y a aussi un aspect technique, il faut int\u00e9grer l\u2019API, je pense donc que cette solution ne concernera pas directement les petites agences. Nous allons accompagner nos partenaires, d\u2019autant que nous avons une exp\u00e9rience dans ce domaine.<\/p>\n<h3>Pourquoi lancer cette API maintenant ?<\/h3>\n<p><strong>D. B. &#8211;<\/strong> C\u2019est une combinaison de diff\u00e9rents facteurs. Il nous faut sans cesse hi\u00e9rarchiser les priorit\u00e9s, g\u00e9rer plusieurs dossiers en m\u00eame temps. En parall\u00e8le, nous travaillons aussi sur l\u2019extension du nombre de transporteurs en Europe de l\u2019Est ou du Nord. Notre couverture atteint environ <strong>80% en Europe<\/strong>, ce dossier reste donc prioritaire tant que nous n\u2019atteignons pas 100%. Nous nous adaptons aussi \u00e0 la demande. Des partenaires comme <a href=\"https:\/\/www.voyages-d-affaires.com\/interview-michel-dinh-directeur-general-de-havas-voyages-20161109.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Havas Voyages<\/strong><\/a> et <a href=\"https:\/\/www.voyages-d-affaires.com\/interview-tristan-dessain-gelinet-travel-planet-20170214.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Travel Planet<\/strong><\/a> ont manifest\u00e9 leur int\u00e9r\u00eat, cela repr\u00e9sente des volumes \u00e9normes. Nous avons donc d\u00e9cid\u00e9 que ce potentiel m\u00e9ritait que nous nous investissions dans ce dossier. C\u2019\u00e9tait d\u00e9j\u00e0 notre logique quand nous avions lanc\u00e9 Trainline for Business : nous sommes \u00e0 l\u2019\u00e9coute des besoins de nos clients, et nous adaptons notre offre en cons\u00e9quence.<\/p>\n<h3>Avez-vous d\u00e9j\u00e0 fix\u00e9 des objectifs quant aux retomb\u00e9es de cette API ?<\/h3>\n<p><strong>D. B. &#8211;<\/strong> Notre but est de simplifier la r\u00e9servation ferroviaire.\u00a0Au moment de planifier et de r\u00e9server leur voyage, beaucoup de gens ne pensent pas au train, ou ne parviennent pas \u00e0 r\u00e9server assez facilement. Ils optent pour l&rsquo;avion car ils savent exactement comment cela fonctionne, m\u00eame si l\u2019offre a\u00e9rienne n\u2019est pas plus rapide ou plus \u00e9conomique. Nous voulons rem\u00e9dier \u00e0\u00a0cela. Quant aux objectifs chiffr\u00e9s, il nous faudra attendre quelques semaines pour avoir une meilleure visibilit\u00e9. Mais nous savons que le potentiel est \u00e9norme.<\/p>\n<h3>Quelle sera la prochaine \u00e9tape dans le d\u00e9veloppement de Trainline ?<\/h3>\n<p><strong>D. B. &#8211;<\/strong> Nous travaillons encore sur l&rsquo;extension g\u00e9ographique. Nous ne voyons pas de raison de nous limiter \u00e0 l\u2019Europe. Pourquoi ne pas faire la m\u00eame chose en Asie ou en Am\u00e9rique du Nord ? Pour la majorit\u00e9 des voyageurs, il n\u2019y a pas de fronti\u00e8re. Nous discutons avec tous les grands transporteurs au niveau mondial.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ahead of the IFTM Top Resa trade show, Trainline has announced the launch of an international API to integrate its Trainline for Business offer into business travel agencies and online booking tools. Daniel Beutler, Managing Director of Trainline International, explains the company's strategy. Interview by Florian Guillemin.<\/p>","protected":false},"author":17,"featured_media":65685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61,143],"tags":[1353],"type-darticle":[51],"n_magazine":[],"class_list":["post-65445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferroviaire","category-interviews","tag-compagnies-ferroviaires","type-darticle-interview","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Interview : Daniel Beutler, Directeur G\u00e9n\u00e9ral de Trainline International<\/title>\n<meta name=\"description\" content=\"Trainline lance une API pour mieux s&#039;int\u00e9grer dans l&#039;offre des agences de voyages d&#039;affaires. 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