{"id":65465,"date":"2017-10-12T11:58:26","date_gmt":"2017-10-12T09:58:26","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=65465"},"modified":"2023-10-10T12:44:06","modified_gmt":"2023-10-10T10:44:06","slug":"hotel-business-coworking","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/hotel-business-coworking","title":{"rendered":"Hotels in coworking mode"},"content":{"rendered":"

Shocking! A private club in London is now open for business. There are even rumours that this gentlemen's club, where business discussions are traditionally forbidden, may even welcome women! Is there something rotten in the kingdom of members' clubs? Let's put it this way this crime of l\u00e8se-majest\u00e9<\/strong> is right up there with the times. Its author: Michael Achenbaum, an American - perhaps that explains it - who is already well known at New York<\/a> for the trendy Hotel Gansevoort.<\/p>\n

This time, it's an ultra VIP establishment that he opened earlier this year in London's upmarket Shoreditch district: The Curtain<\/strong>. As well as its rooms and restaurants, which are accessible to all for a few hundred pounds per night or per meal, the hotel has a private club that clearly targets the world of fashion, media and advertising, with its rooftop pool restaurant, night bar and dance floor for live musical performances. \"We don't care about wealth or status. It doesn't matter who your parents are. We expect our members to have one thing in common: a creative spirit<\/strong><\/em>\"says the hotel.<\/p>\n

Digital Bohemia<\/h2>\n

From October, this creative spirit will be able to express itself in a more direct way, in a coworking space on the ground floor of the club. \"The Curtain is not an establishment with a one-size-fits-all approach to design and would be placed like this in Shoreditch.<\/em>explains Michael Achenbaum. On the contrary, we are both a hotel and a members club designed for local customers. Coworking spaces are very popular with the media<\/strong>With the growing number of people working in the tech and start-up sectors, it seemed obvious to us to offer this kind of venue to people who are used to working in their own city without being at their desk.<\/em>\"<\/p>\n

In its own way, resolutely elitist and trendy, The Curtain is taking part in a movement that is still limited, but very real: the participation of hotels in the evolution of mobile working<\/strong>At the same time, the gentrifying districts of major cities are becoming full of places that are both business-like and relaxed. In fact, it's the presence of co-working spaces that tells you that a hotel is truly in tune with the times. Mama Shelter, 25Hours, Yotel, The Hoxton hotels, 9Hotel Collection, Sir Hotels in Europe, Hotel Jen in Asia, Zoku and Lyf long-stay concepts: the list goes on and on. lifestyle brands riding the current trend<\/strong>. With their designer frames, cutting-edge atmosphere and laid-back lobbies, they are the perfect competitors. established players to attract mobile executives<\/a>. All the more so as these hotels are aimed at the same clientele: freelance professionals, start-ups and other creative freelancers.<\/p>\n

Pioneering spirit<\/h2>\n

Back in 2014, the Hotel Schani in Vienna was one of the first to embark on this adventure. Designed in partnership with the German Fraunhofer research institute, which specialises in the economy and organisation of work, the hotel's aim from the outset was to \"make the most of the opportunities offered by the Internet\".to integrate the coworking concept into the hotel industry<\/em>\"This is what Stefan Rief, head of the Fraunhofer IAO's 'Workplace Innovation' centre of excellence, explained at the opening. This ambition was also in response to a real demand, revealed by a survey showing that 46 % of managers regularly worked in hotels<\/strong> during their trip, but would like the chance to do so in the lobby, in the midst of hotel life, rather than alone in their room. \"As business travellers are one of our key customers, we wanted to exceed their expectations with a dedicated coworking lobby, while giving them the opportunity to interact with local entrepreneurs.<\/em>\"said Benedikt Komarek, General Manager of the hotel at the time.<\/p>\n

\"HOTEL<\/a>
The Hotel Schani in Vienna has been part of the coworking movement right from the start. The hotel is also one of the first to accept bitcoin payments \u00a9Kurt.Hoerbst<\/figcaption><\/figure>\n

Opened this year in the XIV districte<\/sup> arrondissement de Paris and the latest addition to the Elegancia group, the BOB H\u00f4tel - BOB for Business on Board<\/strong> - has also been designed directly to meet the needs of homeless professionals, with communal areas filled with individual tables, tables for four or six people for meetings, and alcoves for more discreet meetings.<\/p>\n

After several years in the top-end hotel industry, Paula Gomprecht joined Serendipity Labs, an American specialist in coworking spaces. She
\nunderlines the advantages to be gained from this development: \"The hotel industry needs to be at the heart of this new range of workspaces. If you are a company director, your mobile executives need to have access to safe and secure places to work<\/strong> when they travel. If you're a freelancer, you need a professionally equipped place to welcome partners and meet clients.<\/em>\".<\/p>\n

The message has been received by this new generation of hotels, who see several advantages to be gained from the boom in mobile working. Starting with offering their residents a more fashionable setting for fulfilling their professional obligations than business centres, which are a little old school and often hidden away in the nooks and crannies of establishments. \"The quality of travellers' work declines when they work in their rooms<\/em>\"This is what John Arenas, CEO of Serendipity Labs, says on his company's blog. However, even more than residents, it is the local clientele that these places are aimed at. By attracting neighbouring entrepreneurs, the hotels find a way to liven up lobbies and bars that often run dry in the middle of the day, while at the same time injecting a new energy into them. a \"neighbourhood life\" spirit<\/strong> which is perfectly suited to these establishments, which are right at home in their town and right in their time.<\/p>\n

Welcome to the club<\/h2>\n

With its The Commons Co-Op offer, the Virgin in Chicago invites professionals in the capital of the Midwest to turn the hotel into their office, meeting room or private dining room by using The Commons Club lounge during the day. For a monthly fee of 55 dollars, they can go from libraries to lounges while benefiting from adapted equipment such as a wireless printer or flat screens for projecting presentations and organising video conferences. For their part Hoxton hotels<\/a>whether they're in London or Amsterdam, are putting available to business nomads<\/strong> long tables lined with iMacs. And all for free, with no need to buy anything. Although, of course, that's not forbidden! The result is hotels that are bustling from morning till night, and all the more attractive because of the knock-on effect.<\/p>\n