{"id":65967,"date":"2017-10-10T10:17:41","date_gmt":"2017-10-10T08:17:41","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=65967"},"modified":"2017-10-10T10:30:48","modified_gmt":"2017-10-10T08:30:48","slug":"interview-with-pierfrancesco-carino-volotea","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/interview-pierfrancesco-carino-volotea","title":{"rendered":"Interview with Pierfrancesco Carino, Volotea Sales Director"},"content":{"rendered":"

Pouvez-vous nous dire quelques mots de la nouvelle base Volotea \u00e0 Marseille ?<\/h3>\n

Pierfrancesco Carino –<\/strong> Nous implantons effectivement une nouvelle base \u00e0 Marseille<\/strong>, la cinqui\u00e8me sur le march\u00e9 fran\u00e7ais apr\u00e8s Nantes, Toulouse, Bordeaux <\/a>et Strasbourg<\/a><\/strong>. Deux avions y seront bas\u00e9s, et nous proposerons 18 lignes, dont huit nouvelles destinations. Surtout, onze des 18 vols propos\u00e9s seront sans concurrence. C\u2019est le mod\u00e8le de Volotea : trouver des opportunit\u00e9s sans concurrence<\/strong>.<\/p>\n

La France est d\u00e9cid\u00e9ment cruciale pour votre d\u00e9veloppement. Pourriez-vous donc vous lancer \u00e0 Paris ?<\/h3>\n

P. C. –<\/strong> La France est le premier march\u00e9 pour Volotea, devant l\u2019Italie et l\u2019Espagne. Mais une arriv\u00e9e \u00e0 Paris ne correspondrait pas \u00e0 notre strat\u00e9gie qui consiste \u00e0 connecter des villes de taille moyenne<\/strong>, des a\u00e9roports offrant de bonnes opportunit\u00e9s car l\u2019offre n\u2019y est pas assez d\u00e9velopp\u00e9e. Notre strat\u00e9gie \u00e9volue dans la mesure o\u00f9 nous avons ajout\u00e9 de grandes villes comme Vienne, Munich ou Madrid, mais qui sont toujours connect\u00e9es avec de plus petites destinations.<\/p>\n

Quel bilan tirez-vous des mois \u00e9coul\u00e9s, et quels sont vos objectifs pour cette ann\u00e9e ?<\/h3>\n

P. C. –\u00a0<\/strong>Nous avons c\u00e9l\u00e9br\u00e9 r\u00e9cemment le cap des 14 millions de passagers<\/strong> transport\u00e9s en cinq ans. Le bilan de l\u2019\u00e9t\u00e9, avec deux millions de passagers, est en progression de 40% par rapport \u00e0 l\u2019an dernier. Sur l\u2019ann\u00e9e, nous esp\u00e9rons atteindre 4,5 millions de passagers.<\/p>\n

Comment expliquer cette croissance ?<\/h3>\n

P. C. –<\/strong> Notre progression est li\u00e9e \u00e0 l\u2019ajout de quarante nouvelles lignes. Pour l\u2019\u00e9t\u00e9 prochain, nous allons ouvrirons pas moins de 57 nouvelles liaisons<\/strong>, avec une progression de la capacit\u00e9 de 25% pour une offre de 7 millions de si\u00e8ges.<\/p>\n

Que repr\u00e9sente le voyage d\u2019affaires pour Volotea ?<\/h3>\n

P. C. –<\/strong> Le trafic affaires progresse d\u2019autant mieux que nous sommes d\u00e9sormais pr\u00e9sents sur tous les r\u00e9seaux business gr\u00e2ce \u00e0 nos partenariats avec les agences de voyages d\u2019affaires<\/strong>. C\u2019est un segment important car il permet d\u2019avoir une offre plus r\u00e9guli\u00e8re tout au long de l\u2019ann\u00e9e. Notre mod\u00e8le s\u2019est d\u2019abord appuy\u00e9 sur les vols saisonniers, mais progressivement nous avons \u00e9tendu les saisons gr\u00e2ce \u00e0 ces vols \u00e0 vocation business, principalement sur le r\u00e9seau domestique<\/strong> comme le vol Toulouse-Nantes. Nous sommes attach\u00e9s aux destinations qui affichent un bon potentiel business.<\/p>\n

Volotea reste malgr\u00e9 tout une compagnie low cost…<\/h3>\n

P. C. –<\/strong> Nous garantissons effectivement des prix bas, avec un service de qualit\u00e9. Les si\u00e8ges de nos Airbus A319 offrent d\u2019ailleurs un pitch [espacement] sup\u00e9rieur de 5% \u00e0 celui des autres compagnies. Dans les GDS, nous proposons un produit tout compris pour les voyageurs d\u2019affaires afin de mieux cibler cette client\u00e8le.<\/p>\n

Pourriez-vous suivre l\u2019exemple d\u2019easyJet, qui a fortement progress\u00e9 sur le business travel en multipliant les services d\u00e9di\u00e9s ?<\/h3>\n

P. C. –<\/strong> Nous sommes Volotea, nous restons diff\u00e9rents car nous cherchons des destinations uniques. C\u2019est notre ADN. Notre strat\u00e9gie, c\u2019est aussi d\u2019allonger la saisonnalit\u00e9, et de garantir une offre tout au long de l\u2019ann\u00e9e aux voyageurs d\u2019affaires.<\/p>\n

N\u2019est-il pas difficile d’\u00eatre seul face aux alliances et aux nouveaux partenariats qui se d\u00e9veloppent, comme Worldwide by easyJet<\/a> r\u00e9cemment ?<\/h3>\n

P. C. –\u00a0<\/strong>Notre strat\u00e9gie consiste \u00e0 proposer un service simple, de point \u00e0 point. Nous ne sommes pas seuls car nos clients sont au rendez-vous. Pour le moment nous ne pensons donc pas \u00e0 des alliances, d\u2019autant que nous sommes une compagnie tr\u00e8s jeune.<\/p>\n","protected":false},"excerpt":{"rendered":"

Volotea recently announced the opening of a new base in Marseille, its fifth in France. Sales Director Pierfrancesco Carino explains the airline's strategy in France and Europe.<\/p>","protected":false},"author":17,"featured_media":65973,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,143],"tags":[131,1361],"type-darticle":[51],"n_magazine":[],"class_list":["post-65967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerien","category-interviews","tag-compagnies-aeriennes","tag-low-cost","type-darticle-interview","vapo-free"],"acf":[],"yoast_head":"\n"La France est notre premier march\u00e9" : P. 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