{"id":66173,"date":"2017-11-02T10:39:25","date_gmt":"2017-11-02T09:39:25","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=66173"},"modified":"2017-11-02T10:39:25","modified_gmt":"2017-11-02T09:39:25","slug":"meeting-with-alejandro-castro-marketing-director-at-the-costarican-tourism-institute","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/rencontre-avec-alejandro-castro-directeur-marketing-a-linstitut-du-tourisme-costaricien","title":{"rendered":"Interview with Alejandro Castro, Marketing Director at the Costa Rican Tourism Institute"},"content":{"rendered":"

a unique destination, perfectly in tune with the times<\/p><\/blockquote>\n

How is Costa Rica's tourism sector faring?<\/h3>\n
\n

A. C.<\/strong> - <\/span>We have a very good reputation for adventure and green tourism. But that's a niche market, so we now want to focus on everything to do with culture, gastronomy and so on. In the latter area, for example, we were among the first to promote the 'farm to table' concept.<\/p>\n

What about the Mice market?<\/h3>\n

A. C.<\/strong> - <\/span>We're obviously trying to promote it. Especially as we are going to have our own convention centre in San Jos\u00e9 at the beginning of 2018.<\/p>\n

Why choose Costa Rica?<\/h3>\n

A. C.<\/strong> - <\/span>We are a unique destination in the world and perfectly in tune with the times. For example, as a result of government and private action, we now have more trees than we did in the 80s. We are very sensitive to ecological issues. 90 % of our energy, for example, comes from renewable sources. What's more, the country isn't that big: for example, you can go from the slopes of a volcano to the beaches of the ocean in barely an hour. Everything is close together, and that deserves to be emphasised.<\/p>\n

What about the French market?<\/h3>\n

A. C.<\/strong> - <\/span>It's a booming market, and one that will undoubtedly be further boosted by the opening of Air France routes. As far as the French incentive is concerned, it's an exclusively top-of-the-range market, so it's very demanding. And we have all that in Costa Rica, with all the major international hotel chains present. We have very luxurious lodges in the middle of the forest, and above all, we have a remarkable quality of service. People are naturally very kind, you know. And finally, I'd like to mention the scenery. What a fantastic setting!<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Article 2 sur 3 dans ce dossier Dossier - Costa Rica : du grand vert et des for\u00eats de nuages<\/a><\/div>

une destination unique au monde, parfaitement dans l\u2019air du temps Comment se porte le secteur tourisme au Costa Rica\u00a0? A. C. \u2013 Nous avons une tr\u00e8s bonne r\u00e9putation pour tout ce qui concerne l\u2019aventure ou le tourisme vert. Mais c\u2019est un march\u00e9 de niche, aussi nous voulons maintenant mettre en avant tout ce qui concerne […]<\/p>\n","protected":false},"author":23,"featured_media":66175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[97],"tags":[1105,1129],"type-darticle":[],"n_magazine":[1749],"class_list":["post-66173","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destinations-incentive","tag-amerique-du-nord-centrale","tag-developpement-durable","series-costa-rica-du-grand-vert-et-des-forets-de-nuages","n_magazine-n154","vapo-free"],"acf":[],"yoast_head":"\nRencontre avec Alejandro Castro, de l' Institut du Tourisme Costaricien<\/title>\n<meta name=\"description\" content=\"Nature unique, infrastructures de qualit\u00e9 : le directeur marketing de l'institut du tourisme costaricien d\u00e9voile les atouts de la destination.\" \/>\n<meta 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