{"id":67239,"date":"2017-11-23T09:02:50","date_gmt":"2017-11-23T08:02:50","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=67239"},"modified":"2017-11-30T17:44:31","modified_gmt":"2017-11-30T16:44:31","slug":"niva-sintes-director-parnasse","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/niva-sintes-director-parnasse","title":{"rendered":"Interview with Niva Sint\u00e8s Niva Sint\u00e8s, Director of Parnasse"},"content":{"rendered":"

How do you define the Parnasse offering and its positioning?<\/h3>\n

Niva Sint\u00e8s -<\/strong> Parnasse is an atypical player, in that we are a telecoms operator positioned at the top end of the market, in the luxury segment, and our motto is based on providing an ultra-personalised service. 85% of our members are travellers<\/strong>including 50% very frequent travellers who spend more than six months a year abroad. We're all about digital technology and connectivity, but that's not all: there's the human element, the advice, the coach, the meetings, the regular multimedia reviews, the partnerships that go beyond the digital world, such as with John Paul<\/strong>. Parnasse is also the entire \"Circle<\/a><\/strong>The aim is to thank our members and give them a chance to relax and get together. SMEs really appreciate these events, which give them a chance to get to know each other better. networking<\/strong>. Our primary objective is to simplify the lives of travellers. Our members don't have a lot of time, they sometimes rely on assistants or IT managers, but once they're on the other side of the world, or on a Sunday afternoon, they often find themselves on their own when problems arise. The world of connectivity should simplify their lives, but it often complicates them, and even exposes them to certain dangers, as shown by the cybersecurity issues<\/strong><\/a>. We're there to reassure them, to take the weight of stress off their shoulders.<\/p>\n

Why is there no competing offer?<\/h3>\n

N. S. -<\/strong> When it launched Parnasse, Orange had the idea of making it a customer relations laboratory<\/strong>. This unrivalled customer relationship is now at the heart of [Orange CEO] St\u00e9phane Richard's '2020' plan. This is not necessarily natural for a telephone operator, with an engineer's profile that can lead to talking about technology above all else. So talking about customer relations is, to some extent, a paradigm shift. Orange has successfully made this transition in recent years. Parnasse is part of this process, and has found its target by responding to a real expectation on the part of our customers: to simplify their personal and professional lives, particularly when they are on the move.<\/p>\n

\"Parnasse<\/a>
Parnasse inaugurated its Parisian Cercle on 23 March, opposite the Op\u00e9ra.<\/figcaption><\/figure>\n

In practical terms, how do you help travellers when they're abroad?<\/h3>\n

N. S. -<\/strong> We can help them remotely, by taking control of their tools to solve the problem. We also provide our members with back-up SIM cards. We provide telephone support, not just with telephone numbers. chatbots <\/a>but with human callers who answer within three rings, 24 hours a day, 7 days a week. It takes a lot of stress out of hearing a friendly voice that will find a solution to your problem, even on the other side of the world. In the ten years that Parnasse has been in existence, there have been many 'great stories', from coaches waiting for their members at the airport or on the station platform with a new phone, before reconfiguring everything in a taxi. Responsiveness is key.<\/p>\n

How many members do you have, and how many staff are dedicated to them?<\/h3>\n

N. S. -<\/strong> Parnasse mobilises 140 people<\/strong> to look after our members, representing all the professions involved in customer relations: coaches, installation teams, circle life, entertainment, cultural events and the art of living. As for the number of members, the Numerus Clausus was set at 3,000 members<\/strong>. It has now been reached.<\/p>\n

we're thinking about expanding geographically<\/p><\/blockquote>\n

Do you plan to change this numerus clausus?<\/h3>\n

N. S. -<\/strong> We set this limit geographically, focusing on the Ile-de-France region. Since then, we have launched Riviera in the South-East<\/strong>which involves around 300 members. We found that 20% of our members are not based in the \u00cele-de-France or Riviera regions<\/strong>. They appreciate the remote service, and meet their coach when they're in Paris, but we're going to think about expanding geographically. This is one of the areas we're looking at for 2018, to ensure we meet our members' expectations. However, the numerus clausus system will be maintained: we still want to rely on a limited number of members to be able to offer a truly top-of-the-range, personalised service. We are not aiming for a mass market.<\/p>\n

What is your roadmap as the new director of Parnasse?<\/h3>\n

N. S. -<\/strong> We're going to stay focused on our course, people-focused<\/strong>. As I was saying, we're going to be looking at our geographical location, while at the same time strengthening our services. Our members are demand for safety<\/strong>With this in mind, they would like access to a more extensive portfolio of services in this area. Orange already has the Orange Cyberdefence<\/strong>with cutting-edge expertise in everything to do with securing data, terminals and networks<\/strong>. We're going to be expanding our services in this area, bearing in mind that our members are there for both their personal and professional needs, and that the two spheres tend to mix. We have also noticed a strong demand for home automation<\/strong>We've already started work on this so that we can offer something new next year. Finally, we're also thinking about a dedicated COMEX offer<\/strong> 70% of our members are entrepreneurs, company directors or senior executives of large companies. These management committees often travel together, with common needs, and sharing a certain level of confidentiality over company data.<\/p>\n

<\/span><\/p>\n

Are you exploring partnerships with other players in the business travel industry?<\/h3>\n

N. S. -<\/strong> We already have agreements with the likes of American Express, Accor and Voyageurs du monde. So our catalogue is quite extensive, and our aim is not to accumulate partners unnecessarily. That said, we could very well open up our portfolio to services that make sense for our members.<\/p>\n

For example, could you make it easier for your members to access a network of coworking spaces?<\/h3>\n

N. S. -<\/strong> To tell you the truth, we had the impression that this type of offer wasn't really in line with our target, but we need to take a closer look at it. If it can bring something to our members, it's a possibility.<\/p>\n

How do you see Parnasse in ten years' time?<\/h3>\n

N. S. -<\/strong> People and more people. The further we move towards a digital world, the more people are a luxury<\/strong>. The human touch brings serenity, even at a distance. That doesn't mean we don't have to be at the forefront of new technologies. If our teams are not at the cutting edge of technology to assist our members, our service is meaningless. In ten years' time, Parnasse will still be based on people, at the cutting edge of new technologies.<\/p>","protected":false},"excerpt":{"rendered":"

Niva Sint\u00e8s took over the management of Parnasse last October, just as the \"Orange selective brand\" was celebrating its tenth anniversary. This was an opportunity to take stock of this top-of-the-range offering, which targets business travellers in particular, and to identify avenues for development in the months and years to come. Interview by Florian Guillemin.<\/p>","protected":false},"author":17,"featured_media":67251,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[143],"tags":[1337],"type-darticle":[51],"n_magazine":[],"class_list":["post-67239","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews","tag-conciergerie","type-darticle-interview","vapo-free"],"acf":[],"yoast_head":"\n\u00ab\u00a0L\u2019humain est un luxe\u00a0\u00bb\u00a0: Niva Sint\u00e8s, Directrice de Parnasse<\/title>\n<meta name=\"description\" content=\"Niva Sint\u00e8s, r\u00e9cemment nomm\u00e9e Directrice de Parnasse, fait un point sur la "marque s\u00e9lective d\u2019Orange", qui vient de c\u00e9l\u00e9brer son dixi\u00e8me anniversaire.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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