{"id":67755,"date":"2018-01-02T16:04:28","date_gmt":"2018-01-02T15:04:28","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=67755"},"modified":"2018-01-02T16:04:28","modified_gmt":"2018-01-02T15:04:28","slug":"interview-with-patrick-pourbaix-managing-director-of-msc-france-belgium-luxembourg","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/interview-with-patrick-pourbaix-managing-director-of-msc-france-belgium-luxembourg","title":{"rendered":"Interview with : Patrick Pourbaix, Managing Director of MSC France, Belgium and Luxembourg"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: center;\">A large resort on the water, with all the entertainment on board<\/p>\n<\/blockquote>\n<h3>Cruises have become very popular in recent years. Are you feeling it?<\/h3>\n<p><strong>P. P.<\/strong> - That's true, but it didn't happen overnight. It's a whole process and we communicate a lot about the rejuvenation of cruising, a phenomenon that is now happening in France.<\/p>\n<h3>How do you explain this?<\/h3>\n<p><strong>P. P.<\/strong> - Cruises are no longer positioned in the same way as they were in the past, when they were reserved for the elite and people travelled from one point to another. In the 1980s, the Americans were the first to modernise cruising and turn it into a holiday product. The boat itself became a holiday destination, with all the entertainment on board, a big resort on the water.<\/p>\n<h3>And what about Mice?<\/h3>\n<p><strong>P. P.<\/strong> - It's very recent. We've had a few groups, large and small, including a very prestigious French brand, but there's still a huge amount to be done. In the United States, the cruise clientele represents 13 million passengers, including 20 % for the Mice segment. That's a huge number. At MSC, we have just created a Mice department. So we're going to be very active in this area.<\/p>\n<h3>Does the Meraviglia only sail in the Western Mediterranean?<\/h3>\n<p><strong>P. P.<\/strong> - No, that's for her inaugural season and she'll stay there until spring. Then, this summer, it will move to Hamburg for cruises in the north, the fjords and the Baltic.<\/p>\n<h3>In practical terms, how does this work?<\/h3>\n<p><strong>P. P.<\/strong> - It's very rare to privatise a complete boat, because they are getting bigger and bigger. So you form an entity on a ship where there are other passengers. It's a notion that's still poorly perceived, but one that's set to change rapidly. Corporate customers are only just beginning to understand that this is a gigantic resort with all the facilities that go with it. Restaurants can be privatised, excursions can be tailor-made. It's even better than an incentive on dry land.<\/p>","protected":false},"excerpt":{"rendered":"<div class=\"seriesmeta\">Article 2 of 2 in this dossier <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/destination\/marvellous-mediterranean-cruise\" class=\"series-1797\" title=\"Special report - Cruising: the wonderful Mediterranean\">Special report - Cruising: the wonderful Mediterranean<\/a><\/div><p>MS Crociere's General Manager for France, Belgium and Luxembourg explains the current enthusiasm for cruises among event organisers and describes the development of the MICE market at MSC Crociere. <\/p>","protected":false},"author":23,"featured_media":67757,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[99],"tags":[],"type-darticle":[51],"n_magazine":[1773],"class_list":["post-67755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-operations-incentive","series-croisiere-merveilleuse-mediterranee","type-darticle-interview","n_magazine-n155","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Interview de Patrick Pourbaix, MSC Croisi\u00e8res<\/title>\n<meta name=\"description\" content=\"Le directeur g\u00e9n\u00e9ral de MS Croisi\u00e8res pour la France, la Belgique et le Luxembourg explique l&#039;engouement actuel des organisateurs d&#039;\u00e9v\u00e9nements pour les croisi\u00e8res et d\u00e9crit le d\u00e9veloppement du march\u00e9 MICE chez MSC Croisi\u00e8res.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/interview-with-patrick-pourbaix-managing-director-of-msc-france-belgium-luxembourg\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview : Patrick Pourbaix, Directeur g\u00e9n\u00e9ral de MSC France, Belgique, Luxembourg\" \/>\n<meta property=\"og:description\" content=\"Le directeur g\u00e9n\u00e9ral de MS Croisi\u00e8res pour la France, la Belgique et le Luxembourg explique l&#039;engouement actuel des organisateurs d&#039;\u00e9v\u00e9nements pour les croisi\u00e8res et d\u00e9crit le d\u00e9veloppement du march\u00e9 MICE chez MSC Croisi\u00e8res.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/interview-with-patrick-pourbaix-managing-director-of-msc-france-belgium-luxembourg\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-02T15:04:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/11\/Patrick-Pourbaix-MSC.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"491\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Serge Barret\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Serge Barret\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/interview-patrick-pourbaix-directeur-general-de-msc-france-belgique-luxembourg\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/interview-patrick-pourbaix-directeur-general-de-msc-france-belgique-luxembourg\",\"name\":\"Interview de Patrick Pourbaix, MSC Croisi\u00e8res\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/interview-patrick-pourbaix-directeur-general-de-msc-france-belgique-luxembourg#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/interview-patrick-pourbaix-directeur-general-de-msc-france-belgique-luxembourg#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/11\/Patrick-Pourbaix-MSC.jpg\",\"datePublished\":\"2018-01-02T15:04:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/a076563a210d273a5b25aa8b1f42712f\"},\"description\":\"Le directeur g\u00e9n\u00e9ral de MS Croisi\u00e8res pour la France, la Belgique et le Luxembourg explique l'engouement actuel des organisateurs d'\u00e9v\u00e9nements pour les croisi\u00e8res et d\u00e9crit le d\u00e9veloppement du march\u00e9 MICE chez MSC Croisi\u00e8res.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/interview-patrick-pourbaix-directeur-general-de-msc-france-belgique-luxembourg#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/en\/interview-patrick-pourbaix-directeur-general-de-msc-france-belgique-luxembourg\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/interview-patrick-pourbaix-directeur-general-de-msc-france-belgique-luxembourg#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/11\/Patrick-Pourbaix-MSC.jpg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/11\/Patrick-Pourbaix-MSC.jpg\",\"width\":700,\"height\":491,\"caption\":\"Patrick-Pourbaix-MSC\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/interview-patrick-pourbaix-directeur-general-de-msc-france-belgique-luxembourg#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.voyages-d-affaires.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Interview : Patrick Pourbaix, Directeur g\u00e9n\u00e9ral de MSC France, Belgique, Luxembourg\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/\",\"name\":\"Voyages d&#039;affaires\",\"description\":\"media fran\u00e7ais du Voyage d&#039;Affaires &amp; du MICE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/a076563a210d273a5b25aa8b1f42712f\",\"name\":\"Serge Barret\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/author\/sergebarret\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Interview with Patrick Pourbaix, MSC Croisi\u00e8res","description":"MS Crociere's General Manager for France, Belgium and Luxembourg explains the current enthusiasm for cruises among event organisers and describes the development of the MICE market at MSC Crociere.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.voyages-d-affaires.com\/en\/interview-with-patrick-pourbaix-managing-director-of-msc-france-belgium-luxembourg","og_locale":"en_GB","og_type":"article","og_title":"Interview : Patrick Pourbaix, Directeur g\u00e9n\u00e9ral de MSC France, Belgique, Luxembourg","og_description":"Le directeur g\u00e9n\u00e9ral de MS Croisi\u00e8res pour la France, la Belgique et le Luxembourg explique l'engouement actuel des organisateurs d'\u00e9v\u00e9nements pour les croisi\u00e8res et d\u00e9crit le d\u00e9veloppement du march\u00e9 MICE chez MSC Croisi\u00e8res.","og_url":"https:\/\/www.voyages-d-affaires.com\/en\/interview-with-patrick-pourbaix-managing-director-of-msc-france-belgium-luxembourg","og_site_name":"Voyages d&#039;affaires","article_published_time":"2018-01-02T15:04:28+00:00","og_image":[{"width":700,"height":491,"url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/11\/Patrick-Pourbaix-MSC.jpg","type":"image\/jpeg"}],"author":"Serge Barret","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Serge Barret","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.voyages-d-affaires.com\/en\/interview-patrick-pourbaix-directeur-general-de-msc-france-belgique-luxembourg","url":"https:\/\/www.voyages-d-affaires.com\/en\/interview-patrick-pourbaix-directeur-general-de-msc-france-belgique-luxembourg","name":"Interview with Patrick Pourbaix, MSC Croisi\u00e8res","isPartOf":{"@id":"https:\/\/www.voyages-d-affaires.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/interview-patrick-pourbaix-directeur-general-de-msc-france-belgique-luxembourg#primaryimage"},"image":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/interview-patrick-pourbaix-directeur-general-de-msc-france-belgique-luxembourg#primaryimage"},"thumbnailUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/11\/Patrick-Pourbaix-MSC.jpg","datePublished":"2018-01-02T15:04:28+00:00","author":{"@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/a076563a210d273a5b25aa8b1f42712f"},"description":"MS Crociere's General Manager for France, Belgium and Luxembourg explains the current enthusiasm for cruises among event organisers and describes the development of the MICE market at MSC Crociere.","breadcrumb":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/interview-patrick-pourbaix-directeur-general-de-msc-france-belgique-luxembourg#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.voyages-d-affaires.com\/en\/interview-patrick-pourbaix-directeur-general-de-msc-france-belgique-luxembourg"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.voyages-d-affaires.com\/en\/interview-patrick-pourbaix-directeur-general-de-msc-france-belgique-luxembourg#primaryimage","url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/11\/Patrick-Pourbaix-MSC.jpg","contentUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/11\/Patrick-Pourbaix-MSC.jpg","width":700,"height":491,"caption":"Patrick-Pourbaix-MSC"},{"@type":"BreadcrumbList","@id":"https:\/\/www.voyages-d-affaires.com\/en\/interview-patrick-pourbaix-directeur-general-de-msc-france-belgique-luxembourg#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.voyages-d-affaires.com\/"},{"@type":"ListItem","position":2,"name":"Interview : Patrick Pourbaix, Directeur g\u00e9n\u00e9ral de MSC France, Belgique, Luxembourg"}]},{"@type":"WebSite","@id":"https:\/\/www.voyages-d-affaires.com\/#website","url":"https:\/\/www.voyages-d-affaires.com\/","name":"Business travel","description":"THE FRENCH BUSINESS TRAVEL &amp; MICE MEDIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/a076563a210d273a5b25aa8b1f42712f","name":"Serge Barret","url":"https:\/\/www.voyages-d-affaires.com\/en\/author\/sergebarret"}]}},"_links":{"self":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/67755","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/comments?post=67755"}],"version-history":[{"count":5,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/67755\/revisions"}],"predecessor-version":[{"id":68985,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/67755\/revisions\/68985"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media\/67757"}],"wp:attachment":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media?parent=67755"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/categories?post=67755"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/tags?post=67755"},{"taxonomy":"type-darticle","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/type-darticle?post=67755"},{"taxonomy":"n_magazine","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/n_magazine?post=67755"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}