{"id":68477,"date":"2017-12-08T10:30:46","date_gmt":"2017-12-08T09:30:46","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=68477"},"modified":"2023-10-10T12:44:08","modified_gmt":"2023-10-10T10:44:08","slug":"star-alliance-20-digital","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/star-alliance-20-digital","title":{"rendered":"Star Alliance turns 20: the age of digital and openness"},"content":{"rendered":"<p>Markus Ruediger et Janice Antonson, respectivement Directeur et vice-pr\u00e9sidente de la communication pour <strong>Star Alliance<\/strong>, ont fait le d\u00e9placement \u00e0 Paris vendredi. <a href=\"https:\/\/www.voyages-d-affaires.com\/futur-flou-alliances-aeriennes-20170411.html\" target=\"_blank\" rel=\"noopener noreferrer\">L\u2019alliance a\u00e9rienne<\/a>, qui c\u00e9l\u00e8bre le vingti\u00e8me anniversaire de sa cr\u00e9ation, entre visiblement dans l\u2019\u00e2ge de raison, ou plut\u00f4t celui du num\u00e9rique. \u00c9voquant un <strong>\u00ab\u00a0<em>changement de strat\u00e9gie\u00a0<\/em>\u00bb<\/strong>, passant \u00ab\u00a0<em>de l\u2019\u00e8re du r\u00e9seau \u00e0 l\u2019<strong>\u00e8re digitale\u00a0<\/strong><\/em>\u00bb, Markus Ruediger a notamment soulign\u00e9 l\u2019importance des nouvelles technologies dans la consolidation de l\u2019offre Star Alliance. Les standards de l\u2019alliance vont donc monter d\u2019un cran en termes de connectivit\u00e9, en vue d\u2019harmoniser le volet technologique des compagnies membres. Plut\u00f4t que de lancer une \u00e9ni\u00e8me application sur le smartphone des voyageurs d\u2019affaires, Star Alliance entend favoriser les \u00e9changes d\u2019informations entre les outils mobiles de ses membres, et am\u00e9liorer ainsi l\u2019information en temps r\u00e9el du passager.<\/p>\n<p>Apr\u00e8s vingt ann\u00e9es de d\u00e9veloppement, qui auront abouti \u00e0 un r\u00e9seau de 28 compagnies membres, Star Alliance aurait-elle donc abandonn\u00e9 toute vell\u00e9it\u00e9 d&rsquo;expansion\u00a0? \u00ab\u00a0<em>Le temps n\u2019est plus \u00e0 l\u2019augmentation du nombre de compagnies membres\u00a0<\/em>\u00bb, explique Markus Ruediger, qui \u00e9voque un \u00ab\u00a0<em>plafond atteint\u00a0<\/em>\u00bb. Pourtant, le catalogue de Star Alliance pourrait bel et bien s\u2019\u00e9toffer dans un futur proche. Alors que les <a href=\"https:\/\/www.voyages-d-affaires.com\/moyen-orient-compagnies-golfe-20170711.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>compagnies du Golfe<\/strong> <\/a>sont \u00e9voqu\u00e9es depuis plusieurs ann\u00e9es \u2013 apr\u00e8s tout, Qatar Airways n\u2019a-t-elle pas rejoint OneWorld ? \u2013 cette cible ne semble pas d\u2019actualit\u00e9. \u00ab\u00a0<em>Leur r\u00e9seau n\u2019ajouterait rien \u00e0 celui de Star Alliance\u00a0<\/em>\u00bb, souligne Markus Ruediger, rappelant au passage qu\u2019\u00e0 la diff\u00e9rence d\u2019un acteur comme Turkish Airlines, le march\u00e9 domestique des compagnies du Golfe ne pr\u00e9sente pas d\u2019int\u00e9r\u00eat majeur d\u2019un point de vue strat\u00e9gique. Si le r\u00e9seau de l\u2019alliance venait \u00e0 s\u2019\u00e9tendre encore davantage, ce serait peut-\u00eatre bien en direction des acteurs les plus \u00ab\u00a0remuants\u00a0\u00bb du moment\u00a0: les <a href=\"https:\/\/www.voyages-d-affaires.com\/low-cost-aerien-20171205.html\" target=\"_blank\" rel=\"noopener noreferrer\">low cost <\/a>long-courrier telles que\u00a0<a href=\"https:\/\/www.voyages-d-affaires.com\/norwegian-le-pari-du-long-courrier-low-cost-a-paris-20160219.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Norwegian<\/strong><\/a>, <a href=\"https:\/\/www.voyages-d-affaires.com\/level-low-cost-long-courrier-paris-orly-20171128.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Level<\/strong><\/a>, voire <a href=\"https:\/\/www.voyages-d-affaires.com\/joon-air-france-start-up-20170925.html\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Joon<\/strong><\/a>. Une int\u00e9gration pure et simple dans l\u2019alliance n\u2019est pas envisag\u00e9e, en raison des crit\u00e8res de partenariat g\u00e9n\u00e9ralis\u00e9 avec l&rsquo;ensemble des membres. Mais un nouveau format de coop\u00e9ration pourrait bien ouvrir la voie \u00e0 un tel rapprochement. En effet, en s\u2019associant \u00e0 <strong>Juneyao<\/strong> au printemps dernier, Star Alliance a discr\u00e8tement\u00a0\u00e9trenn\u00e9\u00a0le statut de <strong>\u00ab\u00a0connecting partner\u00a0\u00bb<\/strong> avec cette compagnie a\u00e9rienne chinoise : une position qui requiert des relations commerciales avec au moins trois compagnies Star Alliance \u2013 contre l\u2019int\u00e9gralit\u00e9 des membres dans le cas d\u2019une\u00a0adh\u00e9sion\u00a0classique \u00e0 l&rsquo;alliance \u2013 et permet de toucher des march\u00e9s encore sous-exploit\u00e9s. S\u2019il r\u00e9cuse l\u2019id\u00e9e d\u2019une \u00ab\u00a0<em>alliance low-cost\u00a0<\/em>\u00bb Markus Ruediger semble accepter le concept d\u2019une <strong>\u00ab\u00a0<em>alliance light\u00a0<\/em>\u00bb<\/strong>, qui pourrait justement convenir\u2026 aux compagnies \u00e0 bas co\u00fbts. \u00ab\u00a0<em>C\u2019est un mod\u00e8le qui nous donne la possibilit\u00e9 d\u2019ajouter [\u00e0 notre r\u00e9seau] des compagnies non traditionnelles\u00a0<\/em>\u00bb, indique Markus Ruediger, ouvrant ainsi la voie \u00e0 de prochains partenariats, sous r\u00e9serve d&rsquo;un int\u00e9r\u00eat r\u00e9ciproque. \u00ab\u00a0<em>Beaucoup de compagnies sont int\u00e9ress\u00e9es\u00a0<\/em>\u00bb, assure pour sa part Janice Antonson, vice-pr\u00e9sidente de la communication Star Alliance.<\/p>\n<table>\n<tbody>\n<tr>\n<td>\n<h3>Star Alliance en chiffres\u00a0:<\/h3>\n<ul>\n<li><strong>Cr\u00e9ation en 1997<\/strong><\/li>\n<li><strong>28 compagnies membres :<\/strong> Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Avianca Brasil, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI et United<\/li>\n<li>18 400 vols quotidiens vers 1\u00a0300 a\u00e9roports dans 191 pays<\/li>\n<li><strong>En France :<\/strong> 22 compagnies membres desservant 9 a\u00e9roports, et proposant 36 destinations dans 24 pays<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"<p>Star Alliance executives were in Paris on Friday to take stock of the latest developments in the alliance as it celebrates its 20th anniversary. Digital technology and the opening up of new partnerships are among the alliance's key areas of development.<\/p>","protected":false},"author":17,"featured_media":68481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[131,1361,1483],"type-darticle":[],"n_magazine":[],"class_list":["post-68477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerien","tag-compagnies-aeriennes","tag-low-cost","tag-alliances","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Star Alliance : un 20e anniversaire sous le signe du digital et de l&#039;ouverture<\/title>\n<meta name=\"description\" content=\"Star Alliance, qui f\u00eate son 20e anniversaire, a cr\u00e9\u00e9 un statut de &quot;connecting 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