{"id":68501,"date":"2017-12-11T15:11:44","date_gmt":"2017-12-11T14:11:44","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=68501"},"modified":"2017-12-11T15:11:44","modified_gmt":"2017-12-11T14:11:44","slug":"adagio-karim-malak","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/adagio-karim-malak","title":{"rendered":"Interview: Karim Malak, Deputy Managing Director, Adagio"},"content":{"rendered":"<h3>Where does the Adagio brand stand ten years after its launch?<\/h3>\n<p><strong>Karim Malak -<\/strong> We have grown from twenty or so establishments ten years ago, mainly in the Paris region, to 100 today, in 11 countries and in three ranges, from budget to top-of-the-range. We have taken advantage of the boom in flats as a practical accommodation solution for business travellers, while relying on our shareholders to help us grow. Thanks to <strong>AccorHotels<\/strong>we have been able to open establishments in <strong>Brazil<\/strong> and <strong>Middle East<\/strong>. We have also just signed a partnership agreement with <strong>Orbis<\/strong> in Poland, which is 52 % owned by Accor, offering good prospects in Eastern Europe. Similarly, we have a master franchise agreement with Accor in Africa. For <strong>ambition to open two or three aparthotels a year from 2019<\/strong>. For its part, Pierre &amp; Vacances is opening doors for us in Spain and Portugal.<\/p>\n<h3>What are your objectives?<\/h3>\n<p><strong>K. M. -<\/strong> Our aim is to have 150 establishments and 15,000 flats worldwide by 2020\/2021. 28 projects are already in the pipeline and at a very advanced stage. We see real potential for this segment, particularly in the UK and Germany.<\/p>\n<h3>How far have you got with the roll-out of your new common areas concept?<\/h3>\n<p><strong>K. M. -<\/strong> 26 projects have been launched, with a forthcoming inauguration at the<strong>Adagio Paris Bercy<\/strong> in December. Over the next four years, a total of 64 outlets will be given a new look, including a grocery shop selling basic necessities such as beer and pasta, a \"food court\", a \"food court\" and a \"food court\". <strong>style space <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/hotellerie-affaires-coworking-20171012.html\/\" target=\"_blank\" rel=\"noopener noreferrer\">coworking<\/a><\/strong> so that professionals can work outside their flats. And also something we're quite proud of, a <strong>object library<\/strong>This is where customers can borrow a wok, an oyster knife, a guitar and speakers. Plants too; customers love them. To break the isolation of business travellers, we have deployed a <strong>programme of events<\/strong> creating social links; twice-weekly aperitifs, meetings with local traders, cookery classes. As we welcome business groups, we are exploring the idea of<strong>coliving spaces<\/strong> with flats for six to eight people, each with its own bedroom and bathroom, but grouped around communal areas with a large kitchen and lounge.<\/p>","protected":false},"excerpt":{"rendered":"<p>Karim Malak, Chief Operating Officer of Adagio, provides an update on the development strategy of the aparthotel brand, which should have 150 establishments by 2021. <\/p>","protected":false},"author":19,"featured_media":68503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1813],"type-darticle":[51],"n_magazine":[],"class_list":["post-68501","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-aparthotel","type-darticle-interview","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 questions \u00e0 Karim Malak, directeur g\u00e9n\u00e9ral d\u00e9l\u00e9gu\u00e9, Adagio<\/title>\n<meta name=\"description\" content=\"Adagio poursuit son d\u00e9veloppement \u00e0 l&#039;international et int\u00e8gre de nouveaux services. 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