What role do France and Europe play in Korea's business tourism strategy?<\/h3>\n![\"Jung](\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/12\/Jung-Chang-Soo-President-Office-National-du-Tourisme-Coreen-324x235-derived.jpg\")
<\/a>Jung Chang Soo, Chairman of the Korean National Tourist Board<\/figcaption><\/figure>\nJung Chang Soo -<\/strong> The business tourism market from Europe, and France in particular, is constantly growing. Korea is keen to make a special effort to diversify its markets, and the European market offers great potential for development. France is the third largest emitter<\/strong> in Europe, after the United Kingdom and Germany.<\/p>\nWhat difference will hosting the Olympic Games make to the country and to the business tourism sector?<\/h3>\n
Jung Chang Soo -<\/strong> As with all countries, hosting a sporting event of this scale has an impact on the country's economy and development. For the PyeongChang Winter Olympics, new transport lines have been created to better serve the host region from Incheon and Seoul<\/a>. Two motorways and a KTX line - the high-speed train - will be inaugurated at the end of the year. Hotel capacity has been substantially increased with the construction of several 3 and 4 star hotels, mainly in Gangneung and PyeongChang. To better welcome this new flow of foreign visitors, the government has also set up the following campaigns VisitKorea Year 2016-2018<\/strong> and K-smile<\/strong>The aim is to improve the experience of travellers and the quality of the services on offer. The Winter Olympics will shed new light on this little-known country. South Korea will gain in notoriety, recognition and visitors!<\/p>\nThirty years after the Seoul Olympic Games, the athletes won't be the same... and, on the face of it, neither will Korea?<\/h3>\n
Jung Chang Soo -<\/strong> The 1988 Olympic Games were a springboard for the dazzling development of modern Korea: transport, the Seoul metro, new hotels, etc. All the infrastructure was redesigned and improved for the 1988 Games. Since then, urban development and service improvements have been a constant focus. The 2002 football world cup<\/strong> was also a breath of fresh air, raising Korea's profile on the international stage. In 2018, we want to consolidate this position and enhance the presence of Korea, which remains a new destination, yet to be discovered on the European market. Visitors will be able to enjoy high-quality, efficient and innovative services. We hope to raise the profile of Korea even further and set new records in terms of the number of foreign visitors, which rose to over 17 million in 2016.<\/p>\n![\"\"](\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/12\/Gyeongbokgung-Palace.jpg\")
<\/a>\"Despite its bustling megalopolis and impressive futurism, Korea has managed to preserve its traditional culture and highlight its 5,000 years of rich history,\" explains Jung Chang Soo.<\/figcaption><\/figure>\nFor some years now, Korean culture has been exporting very well internationally, including to France. Are you banking on this to attract more corporate events?<\/h3>\n
Jung Chang Soo -<\/strong> Music, cinema, gastronomy and cosmetics are all areas in which Korea wishes to position itself as an innovative country. These are sectors that help to spread Korean culture, both modern and traditional, through mass consumption. Of course, we need to capitalise on this to raise awareness of Korea's particularities in various fields and to draw the attention of corporate event organisers to the country's strong cultural assets. The Korean cultural wave, \"Hallyu<\/strong>is already having a major impact on the Asia region. What's more, tourist sites are being developed in Korea around these themes: film locations, music concerts and so on. Kpop<\/strong> in holograms, gastronomic experience centres ....<\/p>\nIs business tourism concentrated in Seoul, or are you managing to extend it to the whole country?<\/h3>\n
<\/a>Jung Chang Soo -<\/strong> The business tourism market from Europe, and France in particular, is constantly growing. Korea is keen to make a special effort to diversify its markets, and the European market offers great potential for development. France is the third largest emitter<\/strong> in Europe, after the United Kingdom and Germany.<\/p>\n Jung Chang Soo -<\/strong> As with all countries, hosting a sporting event of this scale has an impact on the country's economy and development. For the PyeongChang Winter Olympics, new transport lines have been created to better serve the host region from Incheon and Seoul<\/a>. Two motorways and a KTX line - the high-speed train - will be inaugurated at the end of the year. Hotel capacity has been substantially increased with the construction of several 3 and 4 star hotels, mainly in Gangneung and PyeongChang. To better welcome this new flow of foreign visitors, the government has also set up the following campaigns VisitKorea Year 2016-2018<\/strong> and K-smile<\/strong>The aim is to improve the experience of travellers and the quality of the services on offer. The Winter Olympics will shed new light on this little-known country. South Korea will gain in notoriety, recognition and visitors!<\/p>\n Jung Chang Soo -<\/strong> The 1988 Olympic Games were a springboard for the dazzling development of modern Korea: transport, the Seoul metro, new hotels, etc. All the infrastructure was redesigned and improved for the 1988 Games. Since then, urban development and service improvements have been a constant focus. The 2002 football world cup<\/strong> was also a breath of fresh air, raising Korea's profile on the international stage. In 2018, we want to consolidate this position and enhance the presence of Korea, which remains a new destination, yet to be discovered on the European market. Visitors will be able to enjoy high-quality, efficient and innovative services. We hope to raise the profile of Korea even further and set new records in terms of the number of foreign visitors, which rose to over 17 million in 2016.<\/p>\n Jung Chang Soo -<\/strong> Music, cinema, gastronomy and cosmetics are all areas in which Korea wishes to position itself as an innovative country. These are sectors that help to spread Korean culture, both modern and traditional, through mass consumption. Of course, we need to capitalise on this to raise awareness of Korea's particularities in various fields and to draw the attention of corporate event organisers to the country's strong cultural assets. The Korean cultural wave, \"Hallyu<\/strong>is already having a major impact on the Asia region. What's more, tourist sites are being developed in Korea around these themes: film locations, music concerts and so on. Kpop<\/strong> in holograms, gastronomic experience centres ....<\/p>\nWhat difference will hosting the Olympic Games make to the country and to the business tourism sector?<\/h3>\n
Thirty years after the Seoul Olympic Games, the athletes won't be the same... and, on the face of it, neither will Korea?<\/h3>\n
<\/a>For some years now, Korean culture has been exporting very well internationally, including to France. Are you banking on this to attract more corporate events?<\/h3>\n
Is business tourism concentrated in Seoul, or are you managing to extend it to the whole country?<\/h3>\n
![\"\"](\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/12\/SEOUL-Ride-into-History.jpg\")
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