{"id":70373,"date":"2018-03-02T15:34:15","date_gmt":"2018-03-02T14:34:15","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=70373"},"modified":"2018-03-02T15:34:15","modified_gmt":"2018-03-02T14:34:15","slug":"whitbread-conquete-germany","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/whitbread-conquete-germany","title":{"rendered":"Premier Inn continues to conquer the German market"},"content":{"rendered":"<p>The British group Whitbread, owner of the brand <strong>Premier Inn,<\/strong> announced the acquisition of <strong>19 hotels in Germany<\/strong>. The budget hotel brand, which has a strong presence in the UK market, had already begun to enter this market with its first 240-room establishment in Frankfurt. <strong>11 other hotels<\/strong> equivalent to <strong>2\u00a0400<\/strong>\u00a0rooms are also under construction. Whitbread's new acquisitions are divided between projects in <strong>constructions<\/strong>, <strong>13<\/strong> for <strong>2\u00a0140<\/strong>\u00a0rooms, and those already <strong>open to the public<\/strong>, <strong>6<\/strong> for <strong>970<\/strong>\u00a0rooms. The Group's new establishments will not be operational until 2020. The transition between <strong>Foremost Hospitality Group GmbH<\/strong> and Whitbread will take two years, partly to complete the construction of certain <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/singapour-palaces-hotels-high-tech-20170927.html\/\">hotels<\/a>to transfer management from one company to another.<\/p>\n<h3>The Whitbread Group is banking on economic similarities with the UK<\/h3>\n<p>On this date, the Premier Inn brand will offer <strong>31 hotels<\/strong> in Germany <strong>5,720 bedrooms<\/strong>. This incursion by the British group can be explained by the similarities between the German and British markets. The German hotel industry is equivalent to that of the UK ten years ago: \"<em>\u00a0We believe that Germany has many of the same structural growth drivers that have made Premier Inn so successful in the UK<\/em> \"says Alison Brittain, Managing Director of Whitbread. Small independent hotels would give way to large groups. The knowledge accumulated by Whitbread would therefore enable the Premier Inn brand to firmly establish itself in a hotel market that is increasingly characterised by a high level of competition. <strong>35 % larger<\/strong> than in the UK.<\/p>","protected":false},"excerpt":{"rendered":"<p>Whitbread's acquisition of 3,110 rooms adds to the hotel group's portfolio. The British company intends to continue its conquest of this market.<\/p>","protected":false},"author":83,"featured_media":70375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1203,1569],"type-darticle":[52],"n_magazine":[],"class_list":["post-70373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-allemagne","tag-hotellerie-economique","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Whitbread ajoute 19 h\u00f4tels \u00e0 son portefeuille allemand<\/title>\n<meta name=\"description\" content=\"Le groupe h\u00f4telier Whitbread dispose d\u00e9sormais de 5 720 chambres en Allemagne. Une grande partie de ces derni\u00e8res ne seront disponibles que dans deux ans, le temps de finir la construction et d\u2019en transf\u00e9rer la gestion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/whitbread-conquete-germany\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Premier Inn poursuit sa conqu\u00eate du march\u00e9 allemand\" \/>\n<meta property=\"og:description\" content=\"Le groupe h\u00f4telier Whitbread dispose d\u00e9sormais de 5 720 chambres en Allemagne. Une grande partie de ces derni\u00e8res ne seront disponibles que dans deux ans, le temps de finir la construction et d\u2019en transf\u00e9rer la gestion.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/whitbread-conquete-germany\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2018-03-02T14:34:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/03\/Whitbread-Premier-Inn-Liverpool.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolas Brouste\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicolas Brouste\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/whitbread-conquete-allemagne\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/whitbread-conquete-allemagne\",\"name\":\"Whitbread ajoute 19 h\u00f4tels \u00e0 son portefeuille allemand\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/whitbread-conquete-allemagne#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/whitbread-conquete-allemagne#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/03\/Whitbread-Premier-Inn-Liverpool.jpg\",\"datePublished\":\"2018-03-02T14:34:15+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/41d6c373be4145e54ca81f6e0b4ecabc\"},\"description\":\"Le groupe h\u00f4telier Whitbread dispose d\u00e9sormais de 5 720 chambres en Allemagne. 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