{"id":71649,"date":"2018-04-23T16:32:52","date_gmt":"2018-04-23T14:32:52","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=71649"},"modified":"2022-09-15T17:14:25","modified_gmt":"2022-09-15T15:14:25","slug":"womens-business-travel","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/womens-business-travel","title":{"rendered":"Women in business travel: the slow mix of genders"},"content":{"rendered":"<p>\"<em>I spend my life travelling for work, and I have the impression that everything has been done for these men in grey. As if they needed reassurance<\/em>\"regrets <strong>In\u00e8s de la Fressange<\/strong>new <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/inspired-by-her-mgallery-fressange-20171206.html\/\" target=\"_blank\" rel=\"noopener noreferrer\">ambassador of <strong>MGallery by Sofitel<\/strong><\/a>. In <strong>2013<\/strong> a programme for women - <strong>\"Inspired by Her<\/strong> - and is due to roll it out to all the network's boutique hotels by the end of this year. These establishments will offer bathrobes and slippers in several sizes, a hairdryer worthy of the name, make-up mirrors and full-length mirrors... In short, a form of <strong>\"positive discrimination<\/strong> to her customers, which the former model fully embraces.<\/p>\n<p>A few years earlier, the <strong>Hyatt<\/strong> had already explored this avenue, with the management of the Hyatt Paris-Madeleine hotel, for example, explaining that \"<em>restrictions on hand luggage, together with new security measures, mean that women have to travel with different equipment<\/em>.\" The hotel has therefore started to offer business travellers quality hair products and more appropriate beauty treatments for manicure, pedicure and hairdressing.<\/p>\n    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/label-she-club-accor-voyageuses\">Read also: Accor supports the SHe Travel Club label, dedicated to women business travellers<\/a><\/div>\n<p>Some might see this as a simple marketing posture. Others will feel that a hotel room should create a hospitable environment for all travellers, regardless of gender. After all, hoteliers apply a strict \"gender neutrality\" in their rates. <strong>gender equality<\/strong>which is still in its infancy in the <strong>pay grids<\/strong> companies. So, for the same price, why should women travellers have to 'swim' in slippers twice their size? All the more so since, according to a study published by MGallery, the idea of a hotel offer dedicated to female customers seems to be well received: 86 % of women and, more surprisingly, 80 % of men say they are in favour of a programme aimed at female travellers.<\/p>\n<h2>Silly things<\/h2>\n<p>\"<em>Depending on whether the room was designed by a male or female designer, there are clearly practical differences, such as the hairdryers not being located next to the mirror.<\/em>\"says <strong>Carolyn Pearson<\/strong>a specialist in women's business travel and founder of <strong>maiden-voyage.com<\/strong>. \"<em>Generally speaking, my needs aren't that different from those of a man, <\/em>testifies <strong><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/interview-aurelie-krau-fondatrice-specialiste-traveltech-travelthink-20170116.html\/\" target=\"_blank\" rel=\"noopener noreferrer\">Aur\u00e9lie Krau<\/a><\/strong>partner at Festive Road and frequent business traveller<em>. But there are all those little extras that make the difference. At the risk of sounding clich\u00e9, there are all the practical things a woman on the move needs: a beauty salon, hairdresser, nail bar... And there are even the simple things like space in the bathroom for beauty products. We're talking here about design and the way hotel rooms are conceived.<\/em>.\"<\/p>\n<p>Of course, the problem is not limited to room design. Travelling alone still often exposes a woman to embarrassing situations. This prompted Carolyn Pearson to found the international network of women business travellers Maiden-Voyage to encourage exchanges between professionals. \"<em>My employer had sent me to Hollywood for a meeting, and I realised just how much you can do if you want to. <strong>feeling lonely in a hotel or restaurant<\/strong>she explains. For a woman, this can sometimes mean additional complications, a loss of productivity and a loss of income. <strong>increased tension<\/strong>. You can't always sit alone in a bar or restaurant without being approached by men. So I decided to create a social network to connect female business travellers with each other, offer hotel reviews and even <strong>safety training<\/strong><\/em>.\"<\/p>\n<p>This apprehension is reflected in the booking habits of female travellers, who may, for example, opt for a <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/hotellerie-long-sejour-inventivite-20170814.html\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>long-stay establishment<\/strong><\/a>Even when you're away for a short while, you can enjoy a certain amount of privacy. <strong><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/adagio-karim-malak-20171211.html\/\" target=\"_blank\" rel=\"noopener noreferrer\">Karim Malak<\/a><\/strong>Chief Operating Officer of<strong>Adagio Apart-hotels<\/strong>says: \"<em>We often receive business travellers who are only staying for one night, because they don't like to go to restaurants alone and prefer to dine quietly in their room.<\/em>\".<\/p>\n<h2>Heavy loneliness<\/h2>\n<p>The loneliness of the female traveller not only has a psychological impact. It also exposes her to various dangers. \"<em>All travellers have the same safety needs, but being a woman involves additional risks, <\/em>underlines Aur\u00e9lie Krau<em>. I've experienced it myself: when you find yourself alone at night in the street or in certain dangerous destinations, being able to count on a \"close guard\" can be very reassuring. You feel looked after<\/em>.\"<\/p>\n<p>For <strong>Christelle Tilikete<\/strong>female close protection officer<em>all it takes is for a woman to be alone to become prey, whatever the city. Women are more vulnerable, less inclined to fight, and it can be very tricky to cry out for help. We are also witnessing a resurgence of certain archaic mentalities, according to which women have no place and are a target.<\/em>.\"<\/p>\n<p>Even if the rule also applies to men, preparing for a trip is crucial. Employers must fulfil their duty to protect beforehand - the famous <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/duty-care-paradoxe-lassurance-revele-enquete-aftm-20160513.html\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>\"duty of care<\/strong><\/a> - and take gender into consideration. \"<em>I still see, in a rather crazy way, companies sending women alone to do business in sensitive areas.<\/em>\"explained at the time <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/rencontre-alain-juillet-president-du-club-des-directeurs-de-la-securite-des-entreprises-cdse-20151026.html\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Alain Juillet<\/strong><\/a>then Chairman of <strong>Club of Corporate Security Directors (CDSE)<\/strong>. \"<em>Fortunately, their numbers are decreasing. Everyone has established <strong>a minimum of rules<\/strong><\/em>\"he adds. \"<em>Employers and <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/agences-de-voyages-challenges-opportunites-20170413.html\/\" target=\"_blank\" rel=\"noopener noreferrer\">travel agencies <\/a>focus too much on the <strong>cost management<\/strong>respect for <strong>travel policy<\/strong>but not enough on the <strong>security<\/strong><\/em>laments Carolyn Pearson. <em>Companies must <strong>better choice of hotels<\/strong> with which they work, ensure that the establishments in their hotel programme meet the requirements of the 'duty of care'. The hotel must also assume its responsibilities and put in place measures to limit access to room passes, install a double lock, etc.<\/em>\". A number of news stories could prompt the hotel industry to adopt these measures, particularly in view of the misfortune that befell a guest at a Nashville hotel. The reporter <strong>Erin Andrews<\/strong> was filmed without her knowledge from her door peephole by an individual who then posted the video on the Internet... An establishment that was condemned by the courts in 2016.<a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/03\/Voyageuse.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image alignleft wp-image-71679 size-full\" title=\"Cultura Luc Beziat Getty Images\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/03\/Voyageuse.jpg\" alt=\"Cultura Luc Beziat Getty Images\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/03\/Voyageuse.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/03\/Voyageuse-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><\/p>\n<h2>Discretion and security<\/h2>\n<p>Appropriate solutions can also help to retain female customers, who are often more sensitive to certain facilities. Customer reviews bear witness to this, as in the case of Teresa, a business traveller who writes on the <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/hrs-lance-comparateur-de-prix-multisource-20170105.html\/\" target=\"_blank\" rel=\"noopener noreferrer\">HRS booking platform <\/a>about a London establishment: \"<em>As a woman travelling alone, I felt safe because the outside door of the hotel was locked, preventing anyone from wandering in.<\/em>.\"<\/p>\n<p>Customers can also take certain precautions themselves, such as asking the receptionist to <strong>do not communicate your room number too loudly<\/strong> at the time of recording. Without sinking into <strong>paranoia<\/strong>The issue of security does not spare the major Western business destinations. \"<em>There is no such thing as zero risk<\/em>\"reminds <strong>Christelle Tilikete<\/strong> for whom<em>safety must be the number one rule everywhere<\/em>.\" Of course, emerging destinations remain the most exposed - and there are more and more of them - but the <strong>feeling of insecurity<\/strong>This vulnerability also concerns traditional business centres such as <strong>Paris, London or New York<\/strong>. \"<em>I love the convenience of Uber, but as a woman it makes me really uncomfortable to be alone in a car with a man I don't know.<\/em>\"said a recent user of the VTC service.<\/p>\n<p>This is the kind of testimony that has contributed to the growth of <strong>taxis driven by women and for women<\/strong>. Since the arrival of <strong>Pink Ladies Cabs<\/strong> in London ten years ago, the idea has spread around the world: She Rides in New York, Viira Cabs or Womencabs in India, Ladies Taxi in Dubai... In France, the female VTC offer is being organised with players such as <strong>Women Drive, Femmes au volant <\/strong>or even<strong> Ladies Drivers<\/strong> on the C\u00f4te d'Azur. While in other countries these vehicles are usually painted in a distinctive pink, the French players are playing the sober card. \"<em>Our company does not want to fall into clich\u00e9<\/em>\"explain those in charge of Femmes au volant, whose members are <strong>\"chauffurettes<\/strong> also accept male customers.<\/p>\n<p>The clich\u00e9, the temptation of the <strong>stereotype\u00a0<\/strong>These are also the excesses faced by market players, who sometimes walk on eggshells. Reservations are often expressed about hotels that dedicate floors or even the entire building to female guests. \"<em>What's insulting are the facilities that [these hotels] claim will make us choose the women's floor. In other words, clubs for pussies, with curling irons and yoga mats.<\/em>\"said the journalist. <strong>Billie Cohen<\/strong> in a column on CNTraveler.<\/p>\n<h2>Reserved floor<\/h2>\n<p>\"<em>In some countries, such as India, a floor reserved for women can be a good initiative if it is done properly, with all-female staff.<\/em>\"says <strong>Carolyn Pearson<\/strong>founder of Maiden Voyage, before qualifying: \"<em>More generally, I think that developing hotels exclusively for women is not a solution. It pushes things too far<\/em>.\" <strong>Aur\u00e9lie Krau<\/strong> seems to share this view: \"<em>I'm not convinced of the merits of a 100 % offer dedicated to women. However, we have to be pragmatic: depending on the destination, I would feel safer in a setting dedicated to women.<\/em>\". Visit <strong>pragmatism\u00a0<\/strong>This may well be the <strong>a third way between inaction and opportunism<\/strong> to meet the needs of every traveller. And that means female travellers.<\/p>\n<style>aside.wp-block-varenne-highlight-box {\n    border-top: 0.4rem solid #972d35;\n    background-color: #f3f3f3;\n\n    padding: 1.5rem;\n    padding-right : 1rem;\n    margin: 1.5em 0;\n\n    color: black;\n    font-family: Roboto, sans-serif;\n    font-size: 1rem;\n}\n\naside.wp-block-varenne-highlight-box > h1,\naside.wp-block-varenne-highlight-box > h2,\naside.wp-block-varenne-highlight-box > h3,\naside.wp-block-varenne-highlight-box > h4,\naside.wp-block-varenne-highlight-box > h5,\naside.wp-block-varenne-highlight-box > h6\n{\n    font-family: Roboto, sans-serif;\n    color      : black;\n    font-size  :  1.25rem;\n    font-weight: bold;\n    font-style : normal;\n    padding    : 0;\n    margin     : 1em 0;\n}\n\naside.wp-block-varenne-highlight-box > *:first-child {\n    margin-top: 0;\n}\n\naside.wp-block-varenne-highlight-box > *:last-child {\n    margin-bottom: 0;\n}\n<\/style>\n<aside class=\"wp-block-varenne-highlight-box\"><\/p>\n<h3>The clash of photos: an evolution in images<\/h3>\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/03\/femme-train.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image alignleft wp-image-71677 size-full\" title=\"SNCF\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/03\/femme-train.jpg\" alt=\"SNCF\" width=\"350\" height=\"263\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/03\/femme-train.jpg 350w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/03\/femme-train-300x225-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/03\/femme-train-80x60-derived.jpg 80w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/03\/femme-train-265x198-derived.jpg 265w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/a>Advertising, and images in general, often reflect changes in society, even if with a certain time lag. The feminisation of business travel is visible in today's iconography. \"<em>The image of business travel has changed, and so has society itself.<\/em>\"explained <strong>Anne Boussarie<\/strong>Managing Director of <strong>Getty Images France<\/strong>on the occasion of the<a href=\"https:\/\/www.voyages-d-affaires.com\/en\/barometre-evp-securite-politique-voyages-20170405.html\/\" target=\"_blank\" rel=\"noopener noreferrer\">event <strong>EVP 2017<\/strong><\/a> organised by American Express GBT. According to those in charge of the famous image bank, the appearance of women in the representation of business travel dates back to the 19th century. <strong>2011<\/strong>while pointing out that at the time it \"<em>still has masculine codes<\/em>\". Since then, things have been moving in the direction of \"<em>more realistic codes and a visual language with which the French can identify<\/em>.\" \"<em>We are now entering the era of inclusion, of integration<\/em>\"says Anne Boussarie, underlining that \"<em>the <strong>the place of women<\/strong> and <strong>diversity<\/strong> of professionals within the company is now the same as it is within the economy.<\/em>\". The figures confirm this trend: between 2015 and 2016, the number of queries <strong>\"Women &amp; Work<\/strong> or \"Female &amp; Travel\" increased by 250 % and 423 % on the French Getty Images site.<br \/>\n<\/aside>\n\n<h2><\/h2>\n<div class=\"td_quote_box td_box_center\"><i class=\"fa fa-map-marker fa-3x\" style=\"color: #af1b2d\"><\/i> <strong>41 %<\/strong><br \/>\nAccording to a European study by <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/etude-europe-zone-risque-voyage-affaires-20170904.html\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Business Travel Summit Amsterdam<\/strong><\/a>Of the 78 % of companies with a traveller risk management strategy, a small majority (52 %) would incorporate specific measures for women, i.e. 41 % of structures overall.<\/div>\n<div class=\"td_quote_box td_box_center\"><i class=\"fa fa-map-marker fa-3x\" style=\"color: #af1b2d\"><\/i> <strong>2 days<\/strong><br \/>\nOn average, women book their business trips two days earlier than their male counterparts - 1.9 days to be precise - according to a study by Carlson Wagonlit. This <strong>anticipation<\/strong> would enable the company to<strong>save money<\/strong> 2 % on the price of each ticket.<\/div>\n<div class=\"td_quote_box td_box_center\"><i class=\"fa fa-map-marker fa-3x\" style=\"color: #af1b2d\"><\/i> <strong>84 %<\/strong><br \/>\nThe vast majority of female travellers (84 %) enjoy travelling according to a <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/etude-adagio-voyageuses-affaires-20170414.html\/\" target=\"_blank\" rel=\"noopener noreferrer\">study of<strong>Adagio<\/strong><\/a>. Mobility is said to have influenced the career choices of 42 % of those surveyed, and 46 % of mothers, for whom a trip is synonymous with being away from home (21%), but also with motivation (20%).<\/div>\n<div class=\"td_quote_box td_box_center\"><i class=\"fa fa-map-marker fa-3x\" style=\"color: #af1b2d\"><\/i> <strong>1\/3<\/strong><br \/>\nAccording to <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/securite-magicstay-voyageurs-affaires-20170829.html\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>MagicStay<\/strong><\/a>32 % of female business travellers have already felt unsafe when travelling, compared with 29 % of male travellers. The choice of accommodation (55 %), the neighbourhood (52 %) and the use of protective staff (50 %) are the solutions mentioned to overcome this fear.<\/div>\n<div class=\"td_quote_box td_box_center\"><i class=\"fa fa-map-marker fa-3x\" style=\"color: #af1b2d\"><\/i> <strong>70 %<\/strong><br \/>\nAccording to a British study published in 2016 by <strong>Maiden Voyage<\/strong>70.2 % of female business travellers believe that suppliers in the sector should make more of an effort to meet the needs of female customers.<\/div>","protected":false},"excerpt":{"rendered":"<p>Gender equality is also an issue when it comes to business travel. There are more and more female business travellers, and this is forcing suppliers to adapt their offer. Against this backdrop, safety is a key issue.<\/p>","protected":false},"author":17,"featured_media":71651,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[71,83],"tags":[1479,1605],"type-darticle":[],"n_magazine":[1823],"class_list":["post-71649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politique-voyages","category-securite-des-voyageurs","tag-duty-of-care","tag-securite","n_magazine-n156","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>S\u00e9curit\u00e9, \u00e9quipements : quand le voyage d\u2019affaires s\u2019accorde au f\u00e9minin<\/title>\n<meta name=\"description\" content=\"L\u2019\u00e9galit\u00e9 des sexes se joue aussi sur le terrain des d\u00e9placements professionnels. Les voyageuses d\u2019affaires sont de plus en plus nombreuses et poussent les acteurs du march\u00e9 \u00e0 adapter leur offre, voire \u00e0 lancer des produits sp\u00e9cifiquement d\u00e9di\u00e9e \u00e0 cette client\u00e8le f\u00e9minine. Avec en toile de fond les enjeux li\u00e9s \u00e0 la s\u00e9curit\u00e9 et au &quot;duty of care&quot;.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/womens-business-travel\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voyages d\u2019affaires au f\u00e9minin : le lent m\u00e9lange des genres\" \/>\n<meta property=\"og:description\" content=\"L\u2019\u00e9galit\u00e9 des sexes se joue aussi sur le terrain des d\u00e9placements professionnels. Les voyageuses d\u2019affaires sont de plus en plus nombreuses et poussent les acteurs du march\u00e9 \u00e0 adapter leur offre, voire \u00e0 lancer des produits sp\u00e9cifiquement d\u00e9di\u00e9e \u00e0 cette client\u00e8le f\u00e9minine. 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