{"id":72073,"date":"2018-05-05T16:08:39","date_gmt":"2018-05-05T14:08:39","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=72073"},"modified":"2022-01-25T17:19:01","modified_gmt":"2022-01-25T16:19:01","slug":"first-class-rail","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/first-class-rail","title":{"rendered":"Rail: staying top of the class"},"content":{"rendered":"<p>10 December 2017. On that day, TGV Lyria business passengers were curious to discover the newly launched Business 1\u00e8re class between Paris and Geneva. While the first-class seats have not changed for the time being - the rolling stock is not due for renewal until 2020 - the Franco-Swiss company has undertaken<strong> moving upmarket<\/strong> of its services, starting with the introduction of a catering service at the seat. This culinary experience makes it possible to spend a third of the journey at lunchtime in a very pleasant way.<\/p>\n<p>But above all, it intends to give <strong>all its letters of nobility<\/strong> to the art of travelling. Even if passengers don't find the old-fashioned charm of the restaurant carriages, the quality of the service offered throughout the journey is one of the keys to this Business 1.<sup>era<\/sup>a top-of-the-range offering that sets itself apart from Standard 1<sup>era<\/sup> - corresponding to a classic journey in a first-class car - and even more so in a second-class Standard car.<\/p>\n<p>With this new three-class segmentation, TGV Lyria is simply following in the footsteps of other companies, such as the SNCF, which has launched its Business Premi\u00e8re service on the new high-speed line to Bordeaux and Brittany, and Thalys and Eurostar, which were the first to offer a Business Premi\u00e8re service. <strong>forerunners in this field<\/strong> with their Premium and Business Premier offers.<\/p>\n<p>Introduced in recent months, these offers should enable rail operators to regain control of the 'best buy' policies developed by companies during the crisis years. Tight control over travel budgets in general, and transport expenditure in particular, has resulted in business travellers moving from first to second class. As a result, companies and their employees are now being asked to <strong>to board first class<\/strong> with an alternative available to them: either a standard version at an affordable fare, but without services, so that they can enjoy the comfort of the seat, or a full-fare option in exchange for a host of advantages such as access to the lounge, a welcome on the platform, free drinks and press, and even catering at the seat. For business customers, this more expensive fare also means greater flexibility in terms of exchanges and cancellations, with companies benefiting from relevant management solutions such as integrated expense reports and reporting.<\/p>\n<figure id=\"attachment_72081\" aria-describedby=\"caption-attachment-72081\" style=\"width: 700px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/accueil-a-la-porte-thalys.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image wp-image-72081 size-full\" title=\"Welcome on the Thalys platform\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/accueil-a-la-porte-thalys.jpg\" alt=\"Thalys\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/accueil-a-la-porte-thalys.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/accueil-a-la-porte-thalys-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-72081\" class=\"wp-caption-text\">A welcome on the platform, catering in the restaurant, a bigger and faster WiFi connection: Thalys has a number of little extras in store for its business travellers. Thalys<\/figcaption><\/figure>\n<figure id=\"attachment_72083\" aria-describedby=\"caption-attachment-72083\" style=\"width: 500px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/restauration-a-bord-thalys.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image wp-image-72083 size-full\" title=\"Catering on board the Thalys\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/restauration-a-bord-thalys.jpg\" alt=\"restoration-a-bord-thalys\" width=\"500\" height=\"750\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/restauration-a-bord-thalys.jpg 500w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/restauration-a-bord-thalys-200x300-derived.jpg 200w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><figcaption id=\"caption-attachment-72083\" class=\"wp-caption-text\">For its Premium offer, Thalys has entrusted Belgian chef Frank Fol with the task of designing menus based on local and organic products, regularly renewed to satisfy frequent travellers. Thalys<\/figcaption><\/figure>\n<h2>Move to three classes<\/h2>\n<p>The widespread use of this triple segmentation seems to bear witness to the success of this new formula. \"<em>Feedback from professional customers <strong>very positive<\/strong>Business Premi\u00e8re offers greater fluidity, comfort and assistance<\/em>\"Fabien Soulet, Director of Business, Corporate and Travel Agencies at the SNCF, confirms this. After the Paris-Bordeaux, Paris-Rennes and Paris-Nantes routes, the SNCF will be dedicating a first-class carriage of its inOUI TGVs to this new offer, first on the Paris-Lyon route in early 2018, then on Paris-Lille and Paris-Strasbourg in the course of the year. It should be noted that unlike TGV Lyria, Thalys and Eurostar, meals remain a paying option on SNCF Business Premi\u00e8re.<\/p>\n<p>To compete with air travel, high-speed trains have long emphasised the advantages of a city-centre to city-centre journey, as well as the useful time spent on board, whether for work, rest or lunch, enjoying dishes designed by Michelin-starred chefs. In fact, even though rail carriers are fitting out increasingly sophisticated lounges in or near stations to make passengers' waits more pleasant - the Eurostar lounge in Paris-Nord is the finest example of this - business travellers have not had the opportunity to enjoy a more leisurely journey. <strong>no need to arrive hours in advance<\/strong> before boarding the train. The only exception is Eurostar, which requires passengers to check in at least 20 minutes before departure. This is reduced to 10 minutes for Business Premier passengers thanks to the use of dedicated gates. It is also advisable to arrive around twenty minutes early for Thalys trains departing from Paris-Nord station, as the security gates create a certain amount of chaos.<\/p>\n    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/rail-competition-italy\">Read also: Rail competition: Italy as a model?<\/a><\/div>\n<p>The advantage of rail over air travel is even greater when the journey is shorter. For a one-hour flight, you need to add an average of three hours for various operations: transfer to and from the airport, check-in, passing through security checks, boarding, taxiing on the tarmac, etc. The high-speed train, which used to make all the difference for destinations three hours away, now takes up a third of the time. <strong>the advantage<\/strong> up to four hours for business travellers. This phenomenon has been exacerbated by the widespread use of WiFi on board, enabling passengers to send emails and work on current projects...<\/p>\n<figure id=\"attachment_72085\" aria-describedby=\"caption-attachment-72085\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/lyria-siege.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image wp-image-72085 size-full\" title=\"TGV Lyria\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/lyria-siege.jpg\" alt=\"lyria-siege\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/lyria-siege.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/lyria-siege-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-72085\" class=\"wp-caption-text\">In addition to comfortable seats, Lyria's Business 1st adds a range of services and total ticket flexibility. Lyria<\/figcaption><\/figure>\n<h2>Accelerated WiFi<\/h2>\n<p>In place for 10 years on Thalys TGVs, <strong>WiFi is in demand<\/strong> by business passengers, with an average connection time of 1.5 hours. However, the speed of the connection varies to justify the price difference between classes. At Thalys, Premium travellers have a capacity of 1 GB for their journey, compared with 100 MB for other carriages. For its part, Eurostar offers this service free of charge in its new e320 trains as well as in its old, renovated TGVs.<\/p>\n<p>With 300 trains soon to be equipped, <strong>SNCF catches up<\/strong>. Replacing TGV Connect, its WiFi offer is now available on the main inOUI TGV routes, from Paris to Lyon, Rennes, Bordeaux, Lille and Strasbourg, as well as on the Mediterranean network. \"<em>80 % of TGV customers have access to WiFi<\/em>\"confirms Rachel Picard, CEO of Voyages SNCF. Here too, a distinction is being made between Pro customers in first class, who will benefit from a speed of 250 MB, and passengers in second class, who will have a speed of 200 MB.<\/p>\n<p>The portal has also been given a new look and enriched with new content. Rail operators have taken a leaf out of the airlines' book by creating entertainment platforms that provide information about the journey and the destination - stops, weather, and even a bar capacity indicator for inOUI TGVs - as well as music and sometimes a selection of films.<\/p>\n<p>To mitigate the disruption before and after the journey, the rail companies have also developed <strong>door-to-door services<\/strong> via taxi transfers or VTC companies, but also a valet service at major stations such as Ector for the SNCF. The sale of public transport tickets is also part of this idea, as are partnerships with self-service bicycle hire companies now present in major European cities.<\/p>\n<figure id=\"attachment_72087\" aria-describedby=\"caption-attachment-72087\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/eurostar.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image wp-image-72087 size-full\" title=\"Eurostar\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/eurostar.jpg\" alt=\"Eurostar\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/eurostar.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/eurostar-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-72087\" class=\"wp-caption-text\">WiFi, offered by Eurostar in its new trains as well as in its renovated old trains, adds useful working time to the speed of the journey from one city centre to another.WiFi, offered by Eurostar in its new trains as well as in its renovated old trains, adds useful working time to the speed of the journey from one city centre to another. Eurostar<\/figcaption><\/figure>\n<h2>Working between trains<\/h2>\n<p>However, is it still necessary to leave stations to hold a business meeting, as they are becoming real living spaces with shops, restaurants, offices and meeting rooms for hire by the hour, day or month? Regus, the world's leading business centre, offers Regus Express spaces at stations in Bordeaux, Paris-Nord, Le Mans, Brussels-Midi, etc. These meeting venues are sometimes even connected to station waiting areas, like the Grand Voyageur lounge at Paris-Nord. The SNCF has 12 lounges of this type in France, offering <strong>practical services<\/strong> business travellers in transit: WiFi and USB port for recharging mobile phones, hot and cold drinks, daily newspapers and magazines, etc. Some lounges will be renovated within the next two years, including the one at Lille Europe. At European level, frequent travellers also have access to the forty or so lounges of the Railteam alliance, which brings together high-speed companies with interconnected networks. All they need to do is join one of the loyalty programmes run by these operators: SNCF, DB, SNCB, Eurostar, etc.<\/p>\n<p>Flexibility in ticket management - purchase, exchange, cancellation - and the deployment of these innovative services (traffic alerts, e-press, catering, transfers, etc.) have been facilitated by <strong>the rise of new technologies<\/strong>These are applications for smartphones and digital tablets. Each carrier attaches the utmost importance to the development of its app and to feedback from users to ensure that it remains easy to use while providing a personalised service. \"<em>We need to simplify the customer relationship through digital technology, with a useful and effective application.<\/em>\", sums up Andreas Bergmann, Managing Director of TGV Lyria, a company which launched an upgraded version of its app at the end of 2017 to finally allow people to change their tickets.<\/p>\n<figure id=\"attachment_72089\" aria-describedby=\"caption-attachment-72089\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/sncf-salon.jpg\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image wp-image-72089 size-full\" title=\"SNCF, Regus Gare du Nord lounge\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/sncf-salon.jpg\" alt=\"sncf salon Regus\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/sncf-salon.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/sncf-salon-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-72089\" class=\"wp-caption-text\">For its new Grand Voyageur lounge at the Gare du Nord, the SNCF has teamed up with business centre specialist Regus. SNCF<\/figcaption><\/figure>\n<h2>Customised services<\/h2>\n<p>This option is essential, as a large proportion of business customers exchange their tickets on the day of their trip. \"<em>The Eurostar application helps us to provide <strong>even more personalised services<\/strong>flexibility and fluidity in the customer journey<\/em>\"says Doroth\u00e9e Mariotte, Senior Director of Customer Knowledge and Loyalty at Eurostar. For its part, the SNCF is making its TGV Pro application available to business customers, enabling them to manage their e-tickets and find their season ticket, loyalty programme and travel documents. It is also the gateway to ancillary services such as taxi and VTC bookings, digital versions of the press, traffic information in the event of disruption, etc. Thanks to geolocation, this data is also increasingly tailored to customers and their travel plans.<\/p>\n<p>Previously focused on on-board comfort, rail operators have had to rethink their offering to include a range of services that meet passengers' expectations. The rise of new technologies has made it easier to respond to these demands, which fluctuate around recognition of their status as frequent travellers, fluidity throughout their journey and flexibility in ticket management.<\/p>\n<style>aside.wp-block-varenne-highlight-box {\n    border-top: 0.4rem solid #972d35;\n    background-color: #f3f3f3;\n\n    padding: 1.5rem;\n    padding-right : 1rem;\n    margin: 1.5em 0;\n\n    color: black;\n    font-family: Roboto, sans-serif;\n    font-size: 1rem;\n}\n\naside.wp-block-varenne-highlight-box > h1,\naside.wp-block-varenne-highlight-box > h2,\naside.wp-block-varenne-highlight-box > h3,\naside.wp-block-varenne-highlight-box > h4,\naside.wp-block-varenne-highlight-box > h5,\naside.wp-block-varenne-highlight-box > h6\n{\n    font-family: Roboto, sans-serif;\n    color      : black;\n    font-size  :  1.25rem;\n    font-weight: bold;\n    font-style : normal;\n    padding    : 0;\n    margin     : 1em 0;\n}\n\naside.wp-block-varenne-highlight-box > *:first-child {\n    margin-top: 0;\n}\n\naside.wp-block-varenne-highlight-box > *:last-child {\n    margin-bottom: 0;\n}\n<\/style>\n<aside class=\"wp-block-varenne-highlight-box\"><\/p>\n<h3>SNCF wants to attract more \"professional\" travellers with OUI.sncf<\/h3>\n<p>It's a small revolution in the world of e-commerce. Last December, Voyages-sncf.com changed its name to OUI.sncf. A challenge for the leading French site, which had 10 million customers and accounted for almost 50 % of high-speed train sales. This change has enabled the SNCF's online agency to modify the ergonomics of its site, with the application evolving as a result. \"<em>The aim was to strengthen the relationship by making it simpler, more relevant and more travel-friendly.<\/em>\"explains Julien Nicolas, Director of France for OUI.sncf. Customer service has also been strengthened with <strong>24\/7 availability<\/strong>. To improve its service and customer experience, the online agency is currently working with a number of start-ups. \"<em>An innovation programme has been launched for the period up to 2020, focusing in particular on conversational communication.<\/em>\"he adds. The new Oui Bot tool, which can be accessed from the home page, already allows passengers to search and book in natural language. Dedicated to business passengers, the V.Pro service platform has followed suit. Renamed OUI.Pro, it has been opened up to travel managers, who can now consolidate information on their employees: consumption, planning, invoices, etc.<br \/>\n<\/aside>\n\n<style>aside.wp-block-varenne-highlight-box {\n    border-top: 0.4rem solid #972d35;\n    background-color: #f3f3f3;\n\n    padding: 1.5rem;\n    padding-right : 1rem;\n    margin: 1.5em 0;\n\n    color: black;\n    font-family: Roboto, sans-serif;\n    font-size: 1rem;\n}\n\naside.wp-block-varenne-highlight-box > h1,\naside.wp-block-varenne-highlight-box > h2,\naside.wp-block-varenne-highlight-box > h3,\naside.wp-block-varenne-highlight-box > h4,\naside.wp-block-varenne-highlight-box > h5,\naside.wp-block-varenne-highlight-box > h6\n{\n    font-family: Roboto, sans-serif;\n    color      : black;\n    font-size  :  1.25rem;\n    font-weight: bold;\n    font-style : normal;\n    padding    : 0;\n    margin     : 1em 0;\n}\n\naside.wp-block-varenne-highlight-box > *:first-child {\n    margin-top: 0;\n}\n\naside.wp-block-varenne-highlight-box > *:last-child {\n    margin-bottom: 0;\n}\n<\/style>\n<aside class=\"wp-block-varenne-highlight-box\"><\/p>\n<h3>Trainline sees itself as a distributor for all rail companies<\/h3>\n<p><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/trainline-for-business.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-72093 alignleft\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/trainline-for-business.jpg\" alt=\"trainline-for-business\" width=\"250\" height=\"183\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/trainline-for-business.jpg 250w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/04\/trainline-for-business-80x60-derived.jpg 80w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/a>A challenger to OUI.sncf, Trainline has been focusing on business customers since acquiring Captain Train in France in early 2016, followed by the launch of a Trainline for Business offering. Since then, partnerships have been signed with American Express for the accommodation card, Concur for expense reports and International SOS for security. Trainline claims to have 20,000 companies on its books, ranging from small SMEs to major groups. \"<em>Our strengths are the ease of use of both the site and our mobile solution and <strong>a range covering 24 European countries<\/strong> thanks to 137 transport operators, including 87 rail operators, as well as bus companies, in particular airport shuttles<\/em>\"says Dick Wissink, Director of BtoB Sales Europe. Trainline has also just strengthened its content with the Czech railway company LEO Express. On the strength of this offer, the site's content is being taken up by online travel agencies, as well as travel management companies (TMCs), who are integrating it into the booking tools offered to companies. \"<em>You can use a single application to keep track of all your journeys, whether on the SNCF, Eurostar, Thalys, Lyria, DB...<\/em>\"This means that travellers don't have to juggle from one app to another. Further technological innovations and partnerships are expected in 2018.<br \/>\n<\/aside>","protected":false},"excerpt":{"rendered":"<p>Until now, to compete with airlines, led by low-cost companies, rail operators have focused on the speed of rail travel. Now they are playing the service card - personalisation, connectivity, digitalisation - all to counter the policy of downgrading companies.<\/p>","protected":false},"author":71,"featured_media":72075,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[61],"tags":[115,1353,1373,1449,1697],"type-darticle":[],"n_magazine":[1823],"class_list":["post-72073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ferroviaire","tag-sncf","tag-compagnies-ferroviaires","tag-thalys","tag-eurostar","tag-lyria","n_magazine-n156","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ferroviaire : le retour des voyages en premi\u00e8re classe<\/title>\n<meta name=\"description\" content=\"Chacune \u00e0 leur tour, les compagnies ferroviaires ont lanc\u00e9 une offre plus accessible pour encourager les passagers \u00e0 retrouver le plaisir d&#039;un voyage en premi\u00e8re classe. 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