{"id":75169,"date":"2018-06-21T16:25:25","date_gmt":"2018-06-21T14:25:25","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=75169"},"modified":"2018-06-21T16:25:25","modified_gmt":"2018-06-21T14:25:25","slug":"louvre-hotels-sets-out-to-conquer-lasie","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/louvre-hotels-sets-out-to-conquer-lasie","title":{"rendered":"Louvre Hotels sets out to conquer Asia"},"content":{"rendered":"<p class=\"western\">Louvre Hotels Group's Asian offensive continues in China, India and South Korea. The hotel group, owned by the Chinese conglomerate Jin Jiang, announced its strategy for its Kyriad brand in Asia on 20 June. After starting to develop its Golden Tulip and Campanile brands in <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/chine-premier-marche-aerien-mondial-20180409.html\/\">China<\/a> Last year, Louvre Hotels opened its first Kyriad hotel in Yangzhou in March. However, this establishment was only a bridgehead. In fact, the group plans to open <strong>its Chinese showcase in the centre of Shanghai in August 2018<\/strong>. This inauguration will be followed by 22 openings by the end of 2018. This figure should rise to 80 by 2019.<\/p>\n<h3>India in the sights of Louvre Hotels<\/h3>\n<p>While the Chinese market is one of Louvre Hotels' priorities, the group is also targeting <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/inde-sud-tamil-nadu-20180525.html\/\">India<\/a>. After developing a portfolio of 126 hotels, thanks in particular to the acquisition of Sarovar Hotels, the<strong>he brand has signed an agreement with Orange Tiger Private LTD<\/strong>. This group runs the Citrus Hotels, which will be brought under the Kyriad umbrella by 15 hotels from 2018. The opening of five additional establishments per year is also planned. In addition, the group has expanded into the Indonesian market at <strong>Bogor and Jakarta<\/strong>. Louvre Hotels has <strong>open five hotels in 2019<\/strong> which will be added to the twelve already in existence.<\/p>\n<h3>\"A proactive network policy<\/h3>\n<p>Also in Asia, Louvre Hotels has taken on the <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/seoul-gangnam-business-style-20160718.html\/\">South Korea<\/a>. A recently signed contract with Koreahotel.com will enable it to <strong>to open four establishments in Seoul and on Jeju Island<\/strong> in the coming months. Fifteen new hotels will open their doors in 2019, followed by two annual openings. The strategy behind these acquisitions was explained by <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/roulot-ceo-louvre-hotels-20180406.html\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pierre-Fr\u00e9d\u00e9ric Roulot<\/a>CEO of Louvre Hotels Group: \"\u00a0<em>Our major ambitions imply a proactive policy of coverage of all growth markets and the introduction of new, complementary brands to meet the different expectations of travellers<\/em>\u00a0\".<\/p>","protected":false},"excerpt":{"rendered":"<p>Louvre Hotels Group has launched a campaign to buy and open hotels in Asia. This initiative concerns China, India and South Korea.<\/p>","protected":false},"author":83,"featured_media":75175,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1013,1021],"type-darticle":[],"n_magazine":[],"class_list":["post-75169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-chine","tag-inde","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chine, Inde, Cor\u00e9e : Louvre Hotels annonce sa strat\u00e9gie asiatique<\/title>\n<meta name=\"description\" content=\"Louvre Hotels Group a annonc\u00e9 le 20 juin l\u2019ouverture de nombreux h\u00f4tels en Asie. Ces ouvertures en cours ou pr\u00e9vues dans les ann\u00e9es \u00e0 venir dessinent les contours de la strat\u00e9gie asiatique du groupe h\u00f4telier en Chine, en Inde et en Cor\u00e9e.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/louvre-hotels-sets-out-to-conquer-lasie\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Louvre Hotels part \u00e0 la conqu\u00eate de l\u2019Asie\" \/>\n<meta property=\"og:description\" content=\"Louvre Hotels Group a annonc\u00e9 le 20 juin l\u2019ouverture de nombreux h\u00f4tels en Asie. Ces ouvertures en cours ou pr\u00e9vues dans les ann\u00e9es \u00e0 venir dessinent les contours de la strat\u00e9gie asiatique du groupe h\u00f4telier en Chine, en Inde et en Cor\u00e9e.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/louvre-hotels-sets-out-to-conquer-lasie\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-21T14:25:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/06\/kyriad-yanghzou.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicolas Brouste\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nicolas Brouste\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/louvre-hotels-part-a-conquete-de-lasie\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/louvre-hotels-part-a-conquete-de-lasie\",\"name\":\"Chine, Inde, Cor\u00e9e : Louvre Hotels annonce sa strat\u00e9gie asiatique\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/louvre-hotels-part-a-conquete-de-lasie#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/louvre-hotels-part-a-conquete-de-lasie#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/06\/kyriad-yanghzou.jpg\",\"datePublished\":\"2018-06-21T14:25:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/41d6c373be4145e54ca81f6e0b4ecabc\"},\"description\":\"Louvre Hotels Group a annonc\u00e9 le 20 juin l\u2019ouverture de nombreux h\u00f4tels en Asie. Ces ouvertures en cours ou pr\u00e9vues dans les ann\u00e9es \u00e0 venir dessinent les contours de la strat\u00e9gie asiatique du groupe h\u00f4telier en Chine, en Inde et en Cor\u00e9e.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/louvre-hotels-part-a-conquete-de-lasie#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/louvre-hotels-part-a-conquete-de-lasie\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/louvre-hotels-part-a-conquete-de-lasie#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/06\/kyriad-yanghzou.jpg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/06\/kyriad-yanghzou.jpg\",\"width\":700,\"height\":500,\"caption\":\"L'h\u00f4tel Kyriad de Yanghzou en Chine \u00a9 LouvreHotelsGroup\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/louvre-hotels-part-a-conquete-de-lasie#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.voyages-d-affaires.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Louvre Hotels part \u00e0 la conqu\u00eate de l\u2019Asie\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/\",\"name\":\"Voyages d&#039;affaires\",\"description\":\"media fran\u00e7ais du Voyage d&#039;Affaires &amp; du MICE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/41d6c373be4145e54ca81f6e0b4ecabc\",\"name\":\"Nicolas Brouste\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/author\/nbrouste\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"China, India, Korea: Louvre Hotels announces its Asian strategy","description":"On 20 June, Louvre Hotels Group announced the opening of a number of hotels in Asia. These openings, currently underway or planned for the coming years, outline the hotel group's Asian strategy in China, India and Korea.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.voyages-d-affaires.com\/en\/louvre-hotels-sets-out-to-conquer-lasie","og_locale":"en_GB","og_type":"article","og_title":"Louvre Hotels part \u00e0 la conqu\u00eate de l\u2019Asie","og_description":"Louvre Hotels Group a annonc\u00e9 le 20 juin l\u2019ouverture de nombreux h\u00f4tels en Asie. Ces ouvertures en cours ou pr\u00e9vues dans les ann\u00e9es \u00e0 venir dessinent les contours de la strat\u00e9gie asiatique du groupe h\u00f4telier en Chine, en Inde et en Cor\u00e9e.","og_url":"https:\/\/www.voyages-d-affaires.com\/en\/louvre-hotels-sets-out-to-conquer-lasie","og_site_name":"Voyages d&#039;affaires","article_published_time":"2018-06-21T14:25:25+00:00","og_image":[{"width":700,"height":500,"url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/06\/kyriad-yanghzou.jpg","type":"image\/jpeg"}],"author":"Nicolas Brouste","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Nicolas Brouste","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.voyages-d-affaires.com\/louvre-hotels-part-a-conquete-de-lasie","url":"https:\/\/www.voyages-d-affaires.com\/louvre-hotels-part-a-conquete-de-lasie","name":"China, India, Korea: Louvre Hotels announces its Asian strategy","isPartOf":{"@id":"https:\/\/www.voyages-d-affaires.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.voyages-d-affaires.com\/louvre-hotels-part-a-conquete-de-lasie#primaryimage"},"image":{"@id":"https:\/\/www.voyages-d-affaires.com\/louvre-hotels-part-a-conquete-de-lasie#primaryimage"},"thumbnailUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/06\/kyriad-yanghzou.jpg","datePublished":"2018-06-21T14:25:25+00:00","author":{"@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/41d6c373be4145e54ca81f6e0b4ecabc"},"description":"On 20 June, Louvre Hotels Group announced the opening of a number of hotels in Asia. These openings, currently underway or planned for the coming years, outline the hotel group's Asian strategy in China, India and Korea.","breadcrumb":{"@id":"https:\/\/www.voyages-d-affaires.com\/louvre-hotels-part-a-conquete-de-lasie#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.voyages-d-affaires.com\/louvre-hotels-part-a-conquete-de-lasie"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.voyages-d-affaires.com\/louvre-hotels-part-a-conquete-de-lasie#primaryimage","url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/06\/kyriad-yanghzou.jpg","contentUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/06\/kyriad-yanghzou.jpg","width":700,"height":500,"caption":"L'h\u00f4tel Kyriad de Yanghzou en Chine \u00a9 LouvreHotelsGroup"},{"@type":"BreadcrumbList","@id":"https:\/\/www.voyages-d-affaires.com\/louvre-hotels-part-a-conquete-de-lasie#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.voyages-d-affaires.com\/"},{"@type":"ListItem","position":2,"name":"Louvre Hotels part \u00e0 la conqu\u00eate de l\u2019Asie"}]},{"@type":"WebSite","@id":"https:\/\/www.voyages-d-affaires.com\/#website","url":"https:\/\/www.voyages-d-affaires.com\/","name":"Business travel","description":"THE FRENCH BUSINESS TRAVEL &amp; MICE MEDIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/41d6c373be4145e54ca81f6e0b4ecabc","name":"Nicolas Brouste","url":"https:\/\/www.voyages-d-affaires.com\/en\/author\/nbrouste"}]}},"_links":{"self":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/75169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/users\/83"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/comments?post=75169"}],"version-history":[{"count":3,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/75169\/revisions"}],"predecessor-version":[{"id":75181,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/75169\/revisions\/75181"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media\/75175"}],"wp:attachment":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media?parent=75169"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/categories?post=75169"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/tags?post=75169"},{"taxonomy":"type-darticle","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/type-darticle?post=75169"},{"taxonomy":"n_magazine","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/n_magazine?post=75169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}