{"id":77003,"date":"2018-08-01T17:25:06","date_gmt":"2018-08-01T15:25:06","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=77003"},"modified":"2018-08-01T17:25:06","modified_gmt":"2018-08-01T15:25:06","slug":"21c-museum-accorhotels","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/21c-museum-accorhotels","title":{"rendered":"21c Museum: AccorHotels' new arty showcase"},"content":{"rendered":"<p>True to its strategy of acquisition and diversification, AccorHotels has made a new acquisition: the hotel group has set its sights on the brand <strong><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/rencontre-molly-swyers-vice-presidente-senior-design-et-communication-de-21c-museum-hotels-20151203.html\/\" target=\"_blank\" rel=\"noopener\">21c Museum<\/a> Hotels<\/strong>. This actor, who appeared in <strong>2006<\/strong> has developed a promising concept of all-in-one complexes combining <strong>boutique hotel, trendy restaurant and museum of contemporary art<\/strong>. AccorHotels is positioned in the <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/tendance-lart-en-partage-2-20151207.html\/\" target=\"_blank\" rel=\"noopener\">original segment of the<strong>arty hotels<\/strong><\/a>while advancing a new pawn on the <strong>US market<\/strong>. 21c Museum establishments will be included in the catalogue <strong>MGallery<\/strong>This was the first time the collection of boutique hotels had made its North American debut. 21c Museum Hotels now has <strong>eight representatives in the United States<\/strong> (Bentonville, Cincinnati, Durham, Kansas City, Lexington, Louisville, Nashville and Oklahoma City). Three other inaugurations are already planned in Des Moines and especially in <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/metamorphose-business-miami-20170720.html\/\" target=\"_blank\" rel=\"noopener\"><strong>Miami<\/strong> <\/a>and <strong>Chicago<\/strong>.<\/p>\n<blockquote><p>a unique and highly promising niche market<\/p><\/blockquote>\n<p>\" <em>We are delighted to welcome 21c Museum Hotels to the AccorHotels family of brands, strengthening the Group's presence in North America in a key market for the hotel industry. <strong>niche market<\/strong> absolutely unique and very promising\u00a0<\/em>\"Kevin Frid, AccorHotels Chief Operating Officer for North and Central America, is delighted. <em>This acquisition will provide an opportunity to develop the 21c brand and to <strong>introduce MGallery<\/strong> to the North American market: we are going to strengthen the range of incomparable experiences offered to our customers by drawing on <strong>brand image<\/strong> of these two brands. This strategic acquisition marks a new stage in the strategy of AccorHotels, which aims to establish itself as the world's leading hotel chain. <strong>leader in North America<\/strong> in the Luxury and Lifestyle segment<\/em> \"he adds.<\/p>\n<figure id=\"attachment_77007\" aria-describedby=\"caption-attachment-77007\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/08\/21c-museum-hotels-2018.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-77007\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/08\/21c-museum-hotels-2018.jpg\" alt=\"21c Museum Hotels\" width=\"700\" height=\"424\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/08\/21c-museum-hotels-2018.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/08\/21c-museum-hotels-2018-300x182-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-77007\" class=\"wp-caption-text\">Launched in 2006, 21c Museum combines a boutique hotel, a trendy restaurant and a museum of contemporary art.<\/figcaption><\/figure>\n<p>The operation unveiled on <strong>31 July<\/strong> will see AccorHotels acquire <strong>85%<\/strong> of the American company, the remaining 15% being retained by the co-founders of \"21c\", <strong>Laura Lee Brown and Steve Wilson<\/strong>. It amounts to <strong>39 million<\/strong> (\u20ac33.4 million) - \"excluding any earn-out payment\" - and is expected to be completed during the <strong>third quarter 2018<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>With the acquisition of 21c Museum Hotels, AccorHotels is doing a double. The group is exploring the arty hotel sector, while at the same time launching its MGallery collection on the North American market.<\/p>","protected":false},"author":17,"featured_media":77005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1451,1639],"type-darticle":[],"n_magazine":[],"class_list":["post-77003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-accor","tag-liefstyle","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Avec 21c Museum, AccorHotels s&#039;offre une vitrine arty sur le march\u00e9 US<\/title>\n<meta name=\"description\" content=\"AccorHotels va s\u2019offrir une nouvelle marque, au carrefour de l\u2019h\u00f4tellerie et de l\u2019art\u00a0: le 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