{"id":77127,"date":"2018-08-10T11:46:10","date_gmt":"2018-08-10T09:46:10","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=77127"},"modified":"2018-08-10T11:46:10","modified_gmt":"2018-08-10T09:46:10","slug":"gbta-millennials-study","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/gbta-millennials-study","title":{"rendered":"Study: GBTA invites itself to the table of business travellers"},"content":{"rendered":"<p>You can't blame <strong>\"Millennials<\/strong> to display a taste for luxury when it comes to eating during a business trip: this is what emerges from a study published on 7 August by the <strong>GBTA<\/strong> (Global Business Travel Association), carried out in partnership with <strong>Dinova<\/strong>. According to the report <strong>\"\u00a0<em>Taking a bite out of Business Dining\u00a0<\/em>\"<\/strong>the majority (51%) of travellers aged 18 to 34 use the <strong>fast-food restaurants<\/strong> during a business trip. In 18% of cases, these young professionals take their breakfast with them. In addition, Millennials are more reticent about allowing themselves little 'extras', even if these are included in their travel policy: 66% of them would avoid using room service, for example. Clearly - and not surprisingly - a taste for comfort comes with experience. Indeed, a large majority (79%) of professionals aged over 55 treat themselves to a top-of-the-range dinner during their business trips. The search criteria also confirm the generational divide: while 53% of Millennials are primarily looking for <strong>nearest restaurant<\/strong>70% of 'Boomers' (aged 55 and over) target the <strong>top-rated table<\/strong>. A little 'digging' into the smartphones of business travellers also reveals that a large majority (74%) of the oldest professionals have installed the application <strong>Yelp<\/strong> - which specialises in customer reviews, particularly in the restaurant sector - compared with just 36% among younger people. On the other hand, the latter often subscribed (45%) to the delivery application <strong>Uber Eats<\/strong>compared with 16% for their elders... It should be noted, however, that only <strong>American business travellers<\/strong> - 509 of them to be exact - were surveyed by the GBTA as part of this study.<\/p>","protected":false},"excerpt":{"rendered":"<p>The GBTA has just published a study on the gastronomic habits of business travellers, from a generational perspective. It reveals that younger people are more frugal eaters.<\/p>","protected":false},"author":17,"featured_media":77129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[85],"tags":[1171,1277],"type-darticle":[],"n_magazine":[],"class_list":["post-77127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-etudes-et-livresblancs","tag-restaurant","tag-gbta","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Etude GBTA : &quot;Millennials&quot; et &quot;Boomers&quot; ne d\u00eenent pas \u00e0 la m\u00eame table<\/title>\n<meta name=\"description\" content=\"Une \u00e9tude publi\u00e9e par la GBTA d\u00e9cortique les habitudes alimentaires des voyageurs d&#039;affaires, et montre que les Millennials privil\u00e9gient 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