{"id":78329,"date":"2018-09-24T09:35:27","date_gmt":"2018-09-24T07:35:27","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=78329"},"modified":"2018-09-21T15:26:03","modified_gmt":"2018-09-21T13:26:03","slug":"lufthansa-group-france-province","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/lufthansa-group-france-province","title":{"rendered":"Lufthansa stays the course in France: \"The provinces come first\"."},"content":{"rendered":"

La Lufthansa Group's segmentation strategy<\/strong> - with a premium offer bringing together Lufthansa, Austrian Airlines and Swiss and a point-to-point service bringing together Brussels Airlines and Eurowings - has helped to establish the presence of the German airline and its subsidiaries on the French market. As Michael Gloor<\/strong>Senior Director Sales Lufthansa Group in France, the group now serves 15 airports<\/strong>, \" almost as many as our 18 airport stopovers in Germany<\/em> \"he jokes.<\/p>\n

Year-on-year, the Lufthansa Group in France carried 6.5 million passengers<\/strong>This represents an increase of 15%, with a load factor up five points to 75%. The Group's airlines offer 736 weekly flights<\/strong>This represents an increase of 7%, giving the Group a market share of 53%<\/strong> between France and Germany.<\/p>\n

be the second largest foreign airline group in France<\/p><\/blockquote>\n

\" In fact, our ambition is to be the second largest foreign airline group<\/strong> in France. Our strategy is based in particular on strong growth in the French provinces<\/strong>\u00a0which, for the past two years, have been at the heart of our expansion<\/em> \"adds Michael Gloor. \" The French market is undergoing profound change, with the French regions taking on increasing economic importance as they shake off the tutelage of Paris. So there's a huge demand for long-haul services, which we want to satisfy by opening new routes or strengthening our existing ones.<\/em> \"adds the Sales Director.<\/p>\n

This year, the Lufthansa Group's offensive in the regions has resulted in the opening of routes from Nantes<\/strong> to Brussels and Munich; from Bordeaux<\/strong> <\/a>to Frankfurt and Zurich or Marseille<\/a><\/strong> to Zurich. From Zurich, the airline also bases a night flight at the airport, enabling it to offer a third daily frequency from Marseille to Frankfurt early in the morning. \" This frequency will enable us to open up North American traffic from Frankfurt to passengers from the Marseille region.<\/em> \"says Michael Gloor. The group is continuing to study the possibility of offering new regional routes.<\/p>\n

We would also like to land at Orly<\/p><\/blockquote>\n

Paris<\/strong> is not neglected. \" We have no new announcements for this winter, but we are of course thinking about improve our offering at Roissy CDG<\/strong> and we expect to make announcements in the coming months. We would also like to ask Orly<\/strong> because there is real potential in the southern Ile de France basin, but we are limited by slot constraints at the airport<\/em> \"explains Michael Gloor.
\nOne of the sales manager's regrets is that theno Paris-Berlin link<\/strong>which Eurowings stopped operating after two years. La competition<\/strong> is too high and the yield remains too low. But it's true that many customers don't understand why we don't serve Germany's capital from Paris.<\/em> \"says Michael Gloor.
\nFor professionals in France, the Group's main innovation is the large-scale activation of the NDC programme<\/strong>\u00a0(\"New Distribution Capacity\"). From October 1, Lufthansa is offering its partners preferential fares to Europe in the \"light\" and \"classic\" classes. The discount amounts to \u20ac20 per booking, plus the absence of the \u20ac16 surcharge imposed on GDSs booking with Lufthansa Group. \" We are working on other services for NDC partners<\/em> \"says the Sales Director.<\/p>\n

New business class and graduated pricing<\/h3>\n

The company is also working on a new graduated pricing system, which will enable it to offer a wider range of prices on seat sales. \" For example, instead of selling a seat at \u20ac500 and then \u20ac600 when the first price is sold out, we now vary our offers by \u20ac5 or \u20ac10, for example. This allows us to keep customers who would be put off by a sudden increase in price.<\/em> \"explains Michael Gloor.<\/p>\n

On the business market, the Group will be making a number of announcements in 2019. The airline should reveal to the general public its new business class, which will equip the future Boeing 777Xs due to enter service in 2020. \" We are also considering equipping Swiss with Premium Economy<\/strong>This is the last 'Premium' airline not to offer this type of product. However, this option will not be available before the delivery of new aircraft, which is scheduled for the longer term.<\/em> \"says Michael Gloor.<\/p>","protected":false},"excerpt":{"rendered":"

Lufthansa is very satisfied with the French market, boosted by the Group's expansion into regional airports. So says Michael Gloor, Lufthansa Group Senior Director Sales for France, Luxembourg and the Netherlands. <\/p>","protected":false},"author":21,"featured_media":74549,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[131,1607],"type-darticle":[],"n_magazine":[],"class_list":["post-78329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerien","tag-compagnies-aeriennes","tag-lufthansa","vapo-free"],"acf":[],"yoast_head":"\nLufthansa maintient sa strat\u00e9gie sur le march\u00e9 France :\u00a0"Provinces \u00fcber alles"<\/title>\n<meta name=\"description\" content=\"Le groupe Lufthansa affiche de belles performances sur le march\u00e9 fran\u00e7ais, notamment gr\u00e2ce \u00e0 sa mont\u00e9e en puissance dans les a\u00e9roports de province. Michael Gloor, Senior Director Sales du Groupe Lufthansa pour la France, le Luxembourg et les Pays-Bas, explique la strat\u00e9gie du groupe a\u00e9rien.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/lufthansa-group-france-province\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lufthansa maintient le cap en France :\u00a0"La province avant tout"\" \/>\n<meta property=\"og:description\" content=\"Le groupe Lufthansa affiche de belles performances sur le march\u00e9 fran\u00e7ais, notamment gr\u00e2ce \u00e0 sa mont\u00e9e en puissance dans les a\u00e9roports de province. 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