B\u00e9atrice Cuif-Mathieu<\/strong> - With changing consumer behaviour, the market has had to adapt. Formats are becoming shorter and shorter, and participants expect a maximum amount of information as well as an experiential requirement. Quality is taking over from quantity. After ROI, return on investment, we've moved on to ROE, Return on Emotion<\/strong>. This calls for more technological, artistic and aesthetic innovation. We need to stimulate all five senses. To develop these new tools, we are working with start-ups and organisations like the French Event Booster. Created at the initiative of Viparis, in partnership with L\u00c9V\u00c9NEMENT, Weyou and Novelty, French Event Booster is the innovation platform that will enable unexpected experiences to be integrated into events.<\/p>\n B. C-M<\/strong> - In my opinion, the digital component will continue to grow. This doesn't mean that physical meetings are going to stop, but there will be more digital<\/strong> to provide delegates with an increasingly emotional and participative experience. We're already talking about ROE today, I can't imagine what it will be like in 30 years' time!<\/p>\n B. C-M<\/strong> - There are many technologies that can be used to transform convention centres: virtual reality<\/strong>In the future, participants will certainly be more active, but on an individual basis, with, for example, the possibility, at medical congresses, for each person to use a virtual reality headset to attend\/participate in a unique operation. This will be followed by discussions with colleagues about their personal experiences.<\/p>\n How do you see convention centres in 2050?<\/h3>\n
And what would that consist of?<\/h3>\n