{"id":80171,"date":"2018-11-16T11:16:35","date_gmt":"2018-11-16T10:16:35","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=80171"},"modified":"2018-11-18T20:24:11","modified_gmt":"2018-11-18T19:24:11","slug":"originals-logis-independent-hotellerie","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/originals-logis-independent-hotellerie","title":{"rendered":"Logis, Citotel, The Originals: independents go from strength to strength"},"content":{"rendered":"<p>In the same way that the major hotel groups are playing the consolidation card, the key players in the independent hotel sector are strengthening their offerings. Logis, Europe's leading network with 2,200 hotel-restaurants, most of them located in rural areas, intends to strengthen its presence in France's cities. To this end, the voluntary chain has joined forces with another network, Citotel, with 180 hotels, mainly in urban areas, to <strong>create a major group<\/strong> of almost 2,500 establishments and 47,000 rooms. \"<em>My ambition for Logis is to bring together as many independent hoteliers and restaurateurs as possible in France and Europe, because together we'll be stronger so that we can continue to exist in the country as well as in the city.<\/em>\"said Fabrice Galland, Chairman of the chain. For his part, Eric Fuchs, Chairman of the Citotel association, believes that the two networks are \"<em>very complementary. As part of the Logis family, we will be able to leverage our expertise and accelerate the development of our Citotel and Urban Style brands.<\/em>\"<\/p>\n<p><em>\"It's important to have critical mass. With the merger between InterH\u00f4tel and Relais du Silence in 2009, we were pioneers in this field.<\/em>\"says Philippe Marguet, Chairman of the Management Board of SEH United Hoteliers. France's fourth-largest hotel group, which comprises 600 independent hotels with a total of 23,000 rooms, is also entering a new phase in its history. To accompany its new marketing strategy - with distribution strengthened by a new internet booking system, a presence on the GDSs with a code dedicated to the chain and the dematerialisation of the loyalty programme - the group has chosen to change its name to <strong>The Originals, Human Hotels &amp; Resorts<\/strong>.<\/p>\n<p>\"<em>This project, in which our members took part, was launched a year and a half ago.<\/em>says Philippe Marguet, who is now Chairman of the Management Board of The Originals, Human Hotels &amp; Resorts. <em>This single brand is better adapted to market trends, not least because it will be <strong>more powerful on the internet<\/strong>Our clientele is global. At the same time, it promotes the values of the independent hotel industry, rooted locally, in all its diversity, from budget to luxury.<\/em>\"<\/p>\n<p>This single brand will replace the various brands owned by the group: Relais du Silence, Qualys-Hotel, Inter-Hotel, P'tit Dej-Hotel and H\u00f4tels-Chalets de Tradition. The 600 members of the network are now <strong>grouped into six categories<\/strong> according to their positioning: The Originals Collection (luxury), The Originals Relais (top-of-the-range resorts), The Originals Boutique (trendy city-centre hotels), The Originals City (city hotels perfect for a business or family stopover), The Originals Access (budget hotels close to major roads) and finally The Originals Residence, fully-equipped flats offering all the services of a hotel. While this brand architecture will be effective on the website from December, new signage will be rolled out progressively.<\/p>\n<p>On the strength of this development, the Group has set itself <strong>an integration target of 1,000 hotels<\/strong> within five years, including 50 % top-of-the-range hotels and 50 % economy hotels. \"<em>While the majority of our establishments are positioned in the mid-range, we want to expand the Access and Collection segments to create a more homogenous offering.<\/em>explains Philippe Marguet. <em>Today, we have 450 hotels in France and 150 abroad. While there are always opportunities to strengthen our position in France, a large part of this development will be international.<\/em>\"<\/p>","protected":false},"excerpt":{"rendered":"<p>A merger between the Logis and Citotel networks, a new name and a new brand strategy for the SEH group, now known as The Originals: the independent hotel sector is strengthening its offering.<\/p>","protected":false},"author":19,"featured_media":80189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1499,1569,1641],"type-darticle":[],"n_magazine":[],"class_list":["post-80171","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-hotels-daffaires","tag-hotellerie-economique","tag-chaines-volontaires","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Originals, Logis : l&#039;h\u00f4tellerie ind\u00e9pendante renforce son offre<\/title>\n<meta name=\"description\" content=\"Nouvelle architecture de marque pour le groupe SEH, devenu The Originals, rapprochement des r\u00e9seaux entre Logis et Citotel : les groupements d&#039;h\u00f4tels ind\u00e9pendants consolident leur offre.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/originals-logis-independent-hotellerie\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Logis, Citotel, The Originals, les ind\u00e9pendants se renforcent\" \/>\n<meta property=\"og:description\" content=\"Nouvelle architecture de marque pour le groupe SEH, devenu The Originals, rapprochement des r\u00e9seaux entre Logis et Citotel : les groupements d&#039;h\u00f4tels ind\u00e9pendants consolident leur offre.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/originals-logis-independent-hotellerie\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-16T10:16:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-11-18T19:24:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/11\/the-orginals-saumur.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"466\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arnaud Deltenre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud Deltenre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/originals-logis-hotellerie-independante\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/originals-logis-hotellerie-independante\",\"name\":\"The Originals, Logis : l'h\u00f4tellerie ind\u00e9pendante renforce son offre\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/originals-logis-hotellerie-independante#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/originals-logis-hotellerie-independante#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/11\/the-orginals-saumur.jpg\",\"datePublished\":\"2018-11-16T10:16:35+00:00\",\"dateModified\":\"2018-11-18T19:24:11+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f\"},\"description\":\"Nouvelle architecture de marque pour le groupe SEH, devenu The Originals, rapprochement des r\u00e9seaux entre Logis et Citotel : les groupements d'h\u00f4tels ind\u00e9pendants consolident leur offre.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/originals-logis-hotellerie-independante#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/originals-logis-hotellerie-independante\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/originals-logis-hotellerie-independante#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/11\/the-orginals-saumur.jpg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/11\/the-orginals-saumur.jpg\",\"width\":700,\"height\":466,\"caption\":\"The Originals Saumur\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/originals-logis-hotellerie-independante#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.voyages-d-affaires.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Logis, Citotel, The Originals, les ind\u00e9pendants se renforcent\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/\",\"name\":\"Voyages d&#039;affaires\",\"description\":\"media fran\u00e7ais du Voyage d&#039;Affaires &amp; du MICE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f\",\"name\":\"Arnaud Deltenre\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/author\/arnaud\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The Originals, Logis: independent hotels strengthen their offer","description":"A new brand architecture for the SEH group, now The Originals, and the merger of the Logis and Citotel networks: independent hotel groups are consolidating their offer.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.voyages-d-affaires.com\/en\/originals-logis-independent-hotellerie","og_locale":"en_GB","og_type":"article","og_title":"Logis, Citotel, The Originals, les ind\u00e9pendants se renforcent","og_description":"Nouvelle architecture de marque pour le groupe SEH, devenu The Originals, rapprochement des r\u00e9seaux entre Logis et Citotel : les groupements d'h\u00f4tels ind\u00e9pendants consolident leur offre.","og_url":"https:\/\/www.voyages-d-affaires.com\/en\/originals-logis-independent-hotellerie","og_site_name":"Voyages d&#039;affaires","article_published_time":"2018-11-16T10:16:35+00:00","article_modified_time":"2018-11-18T19:24:11+00:00","og_image":[{"width":700,"height":466,"url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/11\/the-orginals-saumur.jpg","type":"image\/jpeg"}],"author":"Arnaud Deltenre","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Arnaud Deltenre","Estimated reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.voyages-d-affaires.com\/originals-logis-hotellerie-independante","url":"https:\/\/www.voyages-d-affaires.com\/originals-logis-hotellerie-independante","name":"The Originals, Logis: independent hotels strengthen their offer","isPartOf":{"@id":"https:\/\/www.voyages-d-affaires.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.voyages-d-affaires.com\/originals-logis-hotellerie-independante#primaryimage"},"image":{"@id":"https:\/\/www.voyages-d-affaires.com\/originals-logis-hotellerie-independante#primaryimage"},"thumbnailUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/11\/the-orginals-saumur.jpg","datePublished":"2018-11-16T10:16:35+00:00","dateModified":"2018-11-18T19:24:11+00:00","author":{"@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f"},"description":"A new brand architecture for the SEH group, now The Originals, and the merger of the Logis and Citotel networks: independent hotel groups are consolidating their offer.","breadcrumb":{"@id":"https:\/\/www.voyages-d-affaires.com\/originals-logis-hotellerie-independante#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.voyages-d-affaires.com\/originals-logis-hotellerie-independante"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.voyages-d-affaires.com\/originals-logis-hotellerie-independante#primaryimage","url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/11\/the-orginals-saumur.jpg","contentUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2018\/11\/the-orginals-saumur.jpg","width":700,"height":466,"caption":"The Originals Saumur"},{"@type":"BreadcrumbList","@id":"https:\/\/www.voyages-d-affaires.com\/originals-logis-hotellerie-independante#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.voyages-d-affaires.com\/"},{"@type":"ListItem","position":2,"name":"Logis, Citotel, The Originals, les ind\u00e9pendants se renforcent"}]},{"@type":"WebSite","@id":"https:\/\/www.voyages-d-affaires.com\/#website","url":"https:\/\/www.voyages-d-affaires.com\/","name":"Business travel","description":"THE FRENCH BUSINESS TRAVEL &amp; MICE MEDIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f","name":"Arnaud Deltenre","url":"https:\/\/www.voyages-d-affaires.com\/en\/author\/arnaud"}]}},"_links":{"self":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/80171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/comments?post=80171"}],"version-history":[{"count":8,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/80171\/revisions"}],"predecessor-version":[{"id":80209,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/80171\/revisions\/80209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media\/80189"}],"wp:attachment":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media?parent=80171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/categories?post=80171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/tags?post=80171"},{"taxonomy":"type-darticle","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/type-darticle?post=80171"},{"taxonomy":"n_magazine","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/n_magazine?post=80171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}