{"id":81099,"date":"2018-11-28T17:28:30","date_gmt":"2018-11-28T16:28:30","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=81099"},"modified":"2018-11-28T17:28:30","modified_gmt":"2018-11-28T16:28:30","slug":"minor-hotels-nh-global-footprint","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/minor-hotels-nh-global-footprint","title":{"rendered":"The Minor group, the new owner of NH Hotels, asserts its ambitions"},"content":{"rendered":"

With a presence on every continent and almost 550 hotels and resorts in 53 countries, the Thai group Minor Hotels has taken on a new scale by acquiring almost all the shares - 94.1 % - in NH Hotels. While the recent acquisition<\/a> of the Spanish group doesn't change anything for the time being, this 2.3 billion euro investment opens the way for the future. numerous opportunities<\/strong>. Starting with the promotion of the Thai group's brands in Europe - namely Anantara, Avani, Oaks and Elewana - and, in return, the recognition of the brands from NH Hotels<\/a> - NH, NH Collection and nhow - in Asia.<\/p>\n

While waiting to see other synergies created, for example in terms of development or loyalty, Minor Hotels is strengthening the offer of its flagship brand Anantara, specialising in resorts. From three hotels twelve years ago, the luxury brand now has 38. And soon more, since peveral new establishments<\/strong> will open their doors in the next twelve months, whether in Vietnam in a few days' time, near Bahia in Brazil or in Tozeur in mid-2019, or in Malaysia and Mauritius by the end of next year. Bali and Chendgu in Asia, Tangiers and Zanzibar in Africa, Ras Al Khaimah, Sharjah and Jeddah in the Middle East: other sites are planned for the longer term, not to mention possible developments in Europe.<\/p>\n