{"id":82823,"date":"2019-01-31T18:00:17","date_gmt":"2019-01-31T17:00:17","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=82823"},"modified":"2019-02-01T09:57:29","modified_gmt":"2019-02-01T08:57:29","slug":"ibis-economy-friendly-experience","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/ibis-economy-friendly-experience","title":{"rendered":"Ibis: hotels transformed into places to live"},"content":{"rendered":"<p>\"<em>No more standardisation<\/em>\" :\u00a0 <strong>Sebastien Bazin<\/strong>CEO of AccorHotels, has sounded the death knell for the <strong>budget hotels<\/strong> <strong>efficient and rational<\/strong> which was the norm for many decades. Establishments that are personalised and open to the outside world, a welcome that is both mobile and friendly, lobbies transformed into living spaces:<strong> the ibis brand<\/strong> aims to meet the changing expectations of travellers. According to an Ipsos study carried out for ibis in six countries, today's customers want both more service and more comfort. <strong>services<\/strong> and <strong>digital solutions<\/strong>but also <strong>friendly places<\/strong>. Even more than leisure guests (70%), 79 % of business travellers expect their hotel to be a real place to live, right in the city, right in time.<\/p>\n<p>\"<em>We wanted to rethink Ibis as if it had been created today, with the aim of <strong>favouring porosity between the outside and the inside<\/strong>to create flexible spaces with no internal barriers<\/em>\"says Damien Perrot, vice-president of design at the French hotel group. To create this new customer experience centred on hospitality, AccorHotels launched a competition between design agencies on three continents based on a number of guidelines: designing a hotel with its own personality that is attractive to local customers, and defining several room formats that can accommodate from one to six people.<\/p>\n<p>From there, <strong>three concepts<\/strong> have been selected for owners to choose from as part of their opening or renovation projects. While the one designed by the Austrian agency <strong>Innocad<\/strong> plays above all on the fluidity of the transition between the exterior and the hotel lobby, the concept of the Brazilian agency <strong>FGMF<\/strong> has designed vast convivial spaces inspired by a more industrial style. Lastly, the project by the Thai agency <strong>Soda<\/strong> is both comfortable and contemporary.<\/p>\n<figure id=\"attachment_82845\" aria-describedby=\"caption-attachment-82845\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2019\/01\/charlies-corner.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-82845\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2019\/01\/charlies-corner.jpg\" alt=\"Charlies-Corner-ibis-zurich\" width=\"700\" height=\"467\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2019\/01\/charlies-corner.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2019\/01\/charlies-corner-300x200-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-82845\" class=\"wp-caption-text\">Charlie's Corner, Zurich (c) Stefan Kuhn.<\/figcaption><\/figure>\n<p>This ambition to make ibis d<strong>real places to live<\/strong> also takes the form of <strong>new restaurant concepts<\/strong> attractive, capable of seducing <strong>local customers<\/strong> and to keep travellers around <strong>fresh, local produce<\/strong>. The pilot hotel for this new offer is the<strong>ibis Zurich Messe Airport<\/strong> has installed Charlie's Corner in its lobby, a beer bar where you can enjoy a morning coffee and, in the evening, a r\u00f6sti accompanied by a wide choice of Swiss beers, all in a pop-rock atmosphere. The attractiveness of our establishments also depends on <strong>the music<\/strong>. More than 100 live concerts are planned in ibis hotels this year. To this end, AccorHotels has formed two partnerships, one with Sony to sponsor emerging artists, the other with <strong>Spotify<\/strong> to identify the most popular artists locally.<\/p>\n<p>\"<em>Ibis is one of the biggest hotel brands, but it's also one of the ones that has reinvented itself the most.<\/em>\"remarks <strong>Franck Gervais, CEO AccorHotels Europe<\/strong>. In addition to the hotels' \"look &amp; feel\", the way in which guests are welcomed has been completely rethought, drawing on the following factors <strong>making the most of technology and human interaction<\/strong>. \"<em>At a time when the majority of people make their reservations online, queuing when you arrive at the hotel no longer makes much sense.<\/em>\"Franck Gervais continues. So instead of reception desks, which have now been banned from hotels, staff will come to customers, smartphone in hand, to carry out the following tasks <strong>mobile check-in<\/strong>. Quickly if the customer is in a hurry to get to their room, or over a coffee or refreshment if they have more time.<\/p>\n<h3>Convert the entire ibis network by 2022<\/h3>\n<p><strong>Around a hundred hotels<\/strong> - 16 in Europe, 28 in Asia, 20 in Latin America and 10 in Africa and the Middle East - will soon be offering this new approach, with AccorHotels aiming to convert its entire network by 2022. \"<em>While we have made many acquisitions recently, we have not limited our ambitions for ibis, which represents half of our hotels worldwide, <\/em>explains S\u00e9bastien Bazin<em>. We open a hotel under this brand every three days...<\/em>\"With this new attractiveness, could the pace accelerate even further?<\/p>","protected":false},"excerpt":{"rendered":"<p>Hotels that are open to the outside world, a welcome that is both mobile and friendly, contemporary design: the Ibis brand is reinventing itself from a lifestyle angle.<\/p>","protected":false},"author":19,"featured_media":82825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1451,1569],"type-darticle":[],"n_magazine":[],"class_list":["post-82823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-accor","tag-hotellerie-economique","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ibis : la marque 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