{"id":82857,"date":"2019-02-01T11:09:16","date_gmt":"2019-02-01T10:09:16","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=82857"},"modified":"2019-02-01T12:04:09","modified_gmt":"2019-02-01T11:04:09","slug":"air-france-hop","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/air-france-hop","title":{"rendered":"With \"Air France HOP\", the Group continues to simplify its brands"},"content":{"rendered":"<p>As predicted a few days ago, <strong>Benjamin Smith<\/strong> is continuing to clean up its portfolio of Air France brands. After <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/joon-fin-20190110.html\/\" target=\"_blank\" rel=\"noopener\"><strong>Joon<\/strong>abandoned<\/a> by the boss of the Franco-Dutch group, <strong>HOP!<\/strong> is also in the sights of the new management team. But unlike the 'new generation' airline, the regional subsidiary is set to remain in place, with just a simple makeover. Say goodbye to \"HOP!\" and hello to \"Air France HOP\"... Behind this apparently cosmetic change lies the group's new strategy. This is to focus on<strong>identity of the \"Air France\" brand<\/strong>This is something that customers - particularly foreign customers - need to be able to identify more easily. \"\u00a0<em>This change will make it possible to link this offer more clearly to the Air France brand, and strengthen it by making it the sole point of reference for customers wishing to travel in the tricolour livery.<\/em>\" said the press release published on 1 February.<\/p>\n<blockquote><p>consolidate the power of our brands and increase the clarity and overall coherence of the Air France - KLM Group's offer<\/p><\/blockquote>\n<p>\"\u00a0<em>This development is a further step towards consolidating the power of our brands and making the Air France - KLM group's offer more legible and coherent overall.<\/em>\" notes <strong>Benjamin Smith<\/strong>Chief Executive Officer of Air France-KLM. He continued: \"\u00a0<em>The domestic network, and in particular the network currently operated under the HOP! brand, is <strong>fundamental to the Air France business model<\/strong>guarantor of its <strong>territorial anchorage<\/strong> and an integral part of its history and DNA. Faced with the <strong>competition\u00a0<\/strong>in this market, we have to <strong>make our offer clearer<\/strong> and link it more strongly to <strong>values<\/strong> and the strengths of the Air France brand<\/em>\" .<\/p>\n<p>It now remains to be seen whether this marketing change will be accompanied by a more far-reaching transformation of the new Air France HOP, particularly in terms of its network, and what concrete impact this will have on business travellers, attracted by cross-border routes between regional airports.<\/p>","protected":false},"excerpt":{"rendered":"<p>Air France is rebranding its short-haul offer: HOP! becomes Air France HOP, to make it simpler and easier to understand, particularly for foreign customers who are attached to the Air France brand image. <\/p>","protected":false},"author":17,"featured_media":82867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[129,131],"type-darticle":[52],"n_magazine":[],"class_list":["post-82857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerien","tag-air-france","tag-compagnies-aeriennes","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Air France HOP : une nouvelle identit\u00e9 court-courrier pour gagner en lisibilit\u00e9<\/title>\n<meta name=\"description\" content=\"Air France rebaptise son offre court-courrier : HOP\u00a0!\u00a0devient Air France HOP, pour gagner en simplicit\u00e9 et en lisibilit\u00e9, notamment aupr\u00e8s de la client\u00e8le \u00e9trang\u00e8re 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