{"id":84583,"date":"2019-03-21T14:10:34","date_gmt":"2019-03-21T13:10:34","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=84583"},"modified":"2021-12-14T14:37:33","modified_gmt":"2021-12-14T13:37:33","slug":"center-parcs-2","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/center-parcs-2","title":{"rendered":"Geographic expansion, digital wristbands: Center Parcs invests in the future"},"content":{"rendered":"<p>With an estimated investment of <strong>620 million euros<\/strong> across Europe - including <strong>110 million for the French market alone<\/strong> - <strong>Center Parcs<\/strong> looks to the future with ambition. In addition to the renovation of the historic <strong>Bois-Francs<\/strong>The \u20ac41 million project, which began in 2017, will see new parks added to the network. The<strong>Allg\u00e4u<\/strong> opened its doors last October, becoming the world's first <strong>sixth German domain<\/strong> and the largest in this market - and the 24th in Europe, just a few months after the opening of <strong>Villages Nature Paris<\/strong>. The French market is also preparing to welcome a new site, the seventh, which will take up residence in the <strong>Lot-et-Garonne<\/strong>in the Landes de Gascogne forest. This first \"mid-size\" domain (400 cottages) is due to open before the summer of 2021. Alongside this first opening in the south-western quarter, Center Parcs management is focusing its attention on the Far East: firstly in Germany, where the brand intends to capitalise on local customers' appetite for its concept by targeting five new development zones in the east of the country, and then on new markets in Scandinavia (a site has already been identified in the south of Germany). <strong>Denmark<\/strong>), in Eastern Europe and in Switzerland.<\/p>\n<p>Alongside this geographical expansion, Center Parcs intends to focus on the sacrosanct <strong>\"customer \"experience<\/strong>with a particular focus on new technologies. The main innovation unveiled by the brand's management will be digital wristbands, which will be visible on visitors' wrists. The aim: \"\u00a0<em>transform purely functional actions into a playful experience<\/em>\" . Opening the gates, accessing the different areas and activities on the estate, and even paying for services: the new pass introduced by Center Parcs is set to make the visitor experience much smoother.<\/p>\n<blockquote><p>business as unusual<\/p><\/blockquote>\n<p>These different areas of development will benefit both leisure customers and corporate events, which, according to the Group, constitute a major market segment.\u00a0<strong>Vanessa Diriart<\/strong>General Manager of Center Parcs France, \" <em>a strong development axis<\/em> \"for the brand. \" <em>Every time we renovate or build an estate, we include seminar, event and incentive facilities. We are also in the process of strengthening our marketing resources in this area. It's a real pillar for us, which we're trying to promote on the basis of the credo <\/em>\"Vanessa Diriart goes on to say that seminar business at Center Parcs in Europe is estimated at around 3%.<\/p>","protected":false},"excerpt":{"rendered":"<p>On Thursday, Center Parcs management presented the brand's new development plans, which will benefit seminar guests. The coming years will see the arrival of new estates - in France, Germany and new European markets - and the customer experience will benefit from new digital initiatives. Investment cost: \u20ac620 million.<\/p>","protected":false},"author":17,"featured_media":84611,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[99],"tags":[1643,2297],"type-darticle":[],"n_magazine":[],"class_list":["post-84583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-operations-incentive","tag-seminaires","tag-france-meetings","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Expansion g\u00e9ographique, bracelets digitaux : Center Parcs investit sur l&#039;avenir<\/title>\n<meta name=\"description\" content=\"Center Parcs tenait jeudi une conf\u00e9rence de presse visant \u00e0 pr\u00e9senter les nouveaux axes de d\u00e9veloppement. Les ann\u00e9es \u00e0 venir seront marqu\u00e9es par l&#039;arriv\u00e9e de nouveaux domaines - en France, en Allemagne et sur de nouveaux march\u00e9s europ\u00e9ens -, et l&#039;exp\u00e9rience clients profitera de nouvelles initiatives dans le digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/center-parcs-2\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expansion g\u00e9ographique, bracelets digitaux : Center Parcs investit sur l&#039;avenir\" \/>\n<meta property=\"og:description\" content=\"Center Parcs tenait jeudi une conf\u00e9rence de presse visant \u00e0 pr\u00e9senter les nouveaux axes de d\u00e9veloppement. 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