{"id":85883,"date":"2019-04-30T11:47:57","date_gmt":"2019-04-30T09:47:57","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=85883"},"modified":"2019-04-30T11:54:49","modified_gmt":"2019-04-30T09:54:49","slug":"marriott-homes-villas","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/homes-villas-marriott","title":{"rendered":"Homes & Villas: Marriott turns to alternative accommodation"},"content":{"rendered":"

La contre-attaque de l\u2019h\u00f4tellerie traditionnelle face \u00e0 l\u2019av\u00e8nement d\u2019Airbnb<\/strong> s\u2019organise. Alors que le g\u00e9ant de l\u2019\u00e9conomie collaborative<\/strong><\/a> s\u2019aventure sur leur terrain \u2013 avec la distribution de boutique-h\u00f4tels ou\u00a0tout r\u00e9cemment des r\u00e9sidences h\u00f4teli\u00e8res \u00e0 Manhattan<\/a> \u2013 les h\u00f4teliers r\u00e9pliquent en faisant le chemin inverse. Accor<\/strong> avait d\u00e9j\u00e0 avanc\u00e9 ses pions en s\u2019offrant les services de onefinestay<\/strong> <\/a>, et voil\u00e0 que Marriott<\/strong> lance son offre Homes & Villas by Marriott International<\/strong>, d\u00e9voil\u00e9e le 29 avril<\/strong>. D\u00e8s le d\u00e9but du mois de mai, la nouvelle plateforme sera mise en ligne, recensant alors quelque 2000 logements<\/strong>, non seulement aux Etats-Unis mais aussi en Europe, en Am\u00e9rique latine et aux Cara\u00efbes.<\/p>\n

L\u2019offre Homes & Villas by Marriott International s\u2019appuiera sur des soci\u00e9t\u00e9s de gestion immobili\u00e8re (TurnKey Vacation Rentals, LaCure, Loyd & Townsend Rose, Veeve, London Residents Club), qui agr\u00e9menteront la \u00ab\u00a0simple\u00a0\u00bb location, avec des services accessibles en 24\/7. \u00ab\u00a0En travaillant avec une de soci\u00e9t\u00e9s de gestion qui comprennent ce march\u00e9 dynamique, nous sommes en mesure de nous concentrer sur ce que nous faisons de mieux : choisir un large \u00e9ventail de maisons dans des destinations inspirantes, \u00e9tablir des normes pour un service r\u00e9actif et concevoir une exp\u00e9rience de r\u00e9servation transparente qui aide nos clients \u00e0 naviguer dans un ensemble toujours plus complexe de choix locatifs\u00a0<\/em>\u00bb, explique Jennifer Hsieh<\/strong>, vice-pr\u00e9sidente du programme Homes & Villas by Marriott International.<\/p>\n

Le positionnement initial de la marque semble cibler principalement le march\u00e9 loisirs<\/strong>, \u00e0 la fois en termes de destinations et de typologies de logements. D\u2019ailleurs, lors de la phase pilote men\u00e9e depuis l\u2019an dernier par Marriott dans le cadre du programme Tribute Portfolio Homes, plus des trois quarts des clients \u00e9taient en vacances, en famille ou entre amis. Pour autant, \u00e0 l\u2019image d\u2019Airbnb qui s\u2019est constitu\u00e9 un socle loisirs avant de s\u2019attaquer au business travel, on peut imaginer que Marriott entende \u00e9galement attirer des voyageurs d\u2019affaires dans ces logements.<\/p>\n

D\u2019autant que le groupe h\u00f4telier mise visiblement sur les voyageurs fr\u00e9quents, puisque son nouveau programme de fid\u00e9lit\u00e9, Bonvoy<\/a><\/strong>, est au c\u0153ur de la strat\u00e9gie initi\u00e9e par Marriott. \u00ab\u00a0\u00c0 compter de la semaine prochaine, lorsque l’offre sera lanc\u00e9e, nous nous attendons \u00e0 ce que les membres de Marriott Bonvoy puissent accumuler et \u00e9changer des points dans ces maisons, ce qui leur offrira encore plus de choix d’h\u00e9bergement\u00a0<\/em>\u00bb, indique le communiqu\u00e9, qui pr\u00e9cise que tous les logements r\u00e9f\u00e9renc\u00e9s par le programme Homes & Villas by Marriott International participent au programme Marriott Bonvoy<\/strong>. Quant \u00e0 la distribution de cette nouvelle offre, Marriott est encore en phase de r\u00e9flexion. A la diff\u00e9rence d’Airbnb, qui a d\u00e9j\u00e0 pr\u00e9venu que les suites h\u00f4teli\u00e8res propos\u00e9es \u00e0 Manhattan avec\u00a0RXR Realty seront commercialis\u00e9es exclusivement par ses soins, l’h\u00f4telier am\u00e9ricain garde des portes ouvertes : \u00ab\u00a0Marriott est en train de d\u00e9terminer comment [le groupe] vendra ses maisons et villas par l’entremise d’autres canaux, y compris l’application Marriott Bonvoy et les conseillers en voyages, et fera le point dans un avenir proche<\/em>\u00ab\u00a0, est-il indiqu\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marriott is in turn adopting a global accommodation strategy, covering the accommodation rental segment in addition to traditional hotels. When it launches on or around 6 May, the platform will offer a catalogue of some 2,000 properties.<\/p>","protected":false},"author":17,"featured_media":85887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57,69],"tags":[1807,1959],"type-darticle":[],"n_magazine":[],"class_list":["post-85883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","category-coworking-teletravail","tag-marriott","tag-economie-collaborative","vapo-free"],"acf":[],"yoast_head":"\nHomes & Villas by Marriott : l'h\u00f4tellerie traditionnelle r\u00e9plique \u00e0 l'offensive Airbnb<\/title>\n<meta name=\"description\" content=\"A l'instar d'Accor avec le rachat de onefinestay, et alors qu'Airbnb s'aventure dans l'h\u00f4tellerie, Marriott adopte \u00e0 son tour une strat\u00e9gie d\u2019h\u00e9bergement globale avec le lancement de Homes & Villas by Marriott : 2000 logements seront propos\u00e9s d\u00e8s la semaine prochaine.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/marriott-homes-villas\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Homes & Villas : Marriott prend le virage de l'h\u00e9bergement alternatif\" \/>\n<meta property=\"og:description\" content=\"A l'instar d'Accor avec le rachat de onefinestay, et alors qu'Airbnb s'aventure dans l'h\u00f4tellerie, Marriott adopte \u00e0 son tour une strat\u00e9gie d\u2019h\u00e9bergement globale avec le lancement de Homes & Villas by Marriott : 2000 logements seront propos\u00e9s d\u00e8s la semaine prochaine.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/marriott-homes-villas\" \/>\n<meta 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