{"id":88231,"date":"2019-09-03T10:32:30","date_gmt":"2019-09-03T08:32:30","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=88231"},"modified":"2019-09-03T10:32:30","modified_gmt":"2019-09-03T08:32:30","slug":"easyjet-business-traffic-2","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/easyjet-trafic-affaires","title":{"rendered":"EasyJet targets business traffic"},"content":{"rendered":"<p>EasyJet continues to make inroads with business travellers. The adaptation of its product to a clientele demanding flexibility, reliability and simplicity has resulted in a <strong>remarkable growth in premium passengers<\/strong>. Between 2012 and 2018, the number of passengers travelling for business reasons rose from 10 million to more than 15 million, with last year recording growth of 17 %. Experts estimate that almost 25 % of all the airline's passengers travel for business reasons. Revenue per passenger rose by 14.4 % in this premium segment, an increase made possible by the airline's expansion in Berlin, but also due to strikes by national carriers such as Air France, which boosted sales.<\/p>\n<p>In addition to the new routes, the company also wants to <strong>strengthen its market share<\/strong> in the business world through three objectives: optimising schedules on major airlines and increasing frequencies to boost the number of flights in the time slots most in demand by business customers; developing direct contracts with its corporate customers and launching a dedicated website for SMEs to enable them to book more easily and automate invoicing; and finally, launching a more personalised range of products including <strong>new business rates<\/strong> and packages such as the Flight Club for Business Partners. The aim for easyJet is to achieve a good balance between leisure and business passengers.<\/p>","protected":false},"excerpt":{"rendered":"<div class=\"seriesmeta\">Article 1 of 2 in this dossier <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/destination\/parts-de-marche-le-monde-des-transporteurs-low-cost-est-il-sans-limites\" class=\"series-2005\" title=\"Special report - Market share - Is the world of low-cost carriers limitless?\">Special report - Market share - Is the world of low-cost carriers limitless?<\/a><\/div><p>In response to the growth in business travel, easyJet intends to strengthen its offer for business travellers.<\/p>","protected":false},"author":21,"featured_media":88233,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59],"tags":[131,149,1361],"type-darticle":[],"n_magazine":[1979],"class_list":["post-88231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerien","tag-compagnies-aeriennes","tag-easyjet","tag-low-cost","series-parts-de-marche-le-monde-des-transporteurs-low-cost-est-il-sans-limites","n_magazine-n161","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Transport low cost : easyJet entend d\u00e9velopper le trafic affaires<\/title>\n<meta name=\"description\" content=\"Face \u00e0 la croissance des voyages \u00e0 titre professionnel, easyJet entend renforcer son offre 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