{"id":88947,"date":"2019-09-18T10:13:36","date_gmt":"2019-09-18T08:13:36","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=88947"},"modified":"2019-09-18T10:48:53","modified_gmt":"2019-09-18T08:48:53","slug":"greet-new-accor-brand","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/greet-new-accor-brand","title":{"rendered":"Greet, a new Accor brand with an alternative philosophy"},"content":{"rendered":"<p>Named <strong>greet<\/strong> - from the English 'to welcome' or 'to greet' - the group's new brand <strong>Accor<\/strong> has added to its lifestyle offering, based on the following observation: \"<em>today, more than ever, travellers are demanding a superior hotel experience. <strong>quality<\/strong> \u00e0 <strong>affordable price<\/strong>while at the same time seeking meaning in their purchases and their relationship with the world<\/em>.\" <strong>Franck Gervais<\/strong>CEO Europe Accor, explains that by launching greet, \"<em>our aim is simple: to provide an ideal solution for <strong>independent hoteliers<\/strong> by offering them a brand that combines the conversion of existing hotel structures with controlled renovation and redevelopment costs<\/em>.\"<\/p>\n<figure id=\"attachment_88961\" aria-describedby=\"caption-attachment-88961\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2019\/09\/greet-beaune.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image wp-image-88961 size-full\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2019\/09\/greet-beaune.jpg\" alt=\"greeting hotel Beaune\" width=\"700\" height=\"501\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2019\/09\/greet-beaune.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2019\/09\/greet-beaune-300x215-derived.jpg 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-88961\" class=\"wp-caption-text\">The new greet brand is designed to be user-friendly, with markers present in all the establishments, such as a large table d'h\u00f4tes.<\/figcaption><\/figure>\n<p>While the brand is intended for independent hotels, Accor gives owners a certain amount of freedom to design their spaces around a sustainable concept, based on second-hand objects and the reuse of decorative items, giving them a new lease of life. <strong>Emma\u00fcs<\/strong> and the eco-organisation <strong>Valdelia<\/strong>L'Atelier Consommateur &amp; Citoyen\", an association that aims to involve consumers in the co-creation of projects and the development of the concept, challenging traditional marketing models. \"<em>These partnerships are essential because they make our promise of a second chance tangible for both our franchise partners and our customers. Greet is an inclusive brand, where the collective really does play a key role. We are convinced that it is by working together, creating synergies at national and local level, that we will be able to have a positive impact on our society.<\/em>\"said Franck Gervais, CEO Europe of Accor.<\/p>\n<h3>300 establishments expected by 2030<\/h3>\n<p>As an alternative, non-standard hotel, greet is also intended to be friendly and welcoming, with markers present in all establishments such as a <strong>grande table d'h\u00f4tes<\/strong> and 20% of rooms accommodating 4 to 6 people. The first hotel greet has opened its doors in Beaune, and some of the next destinations are in the pipeline. <strong>business vocation<\/strong> like <strong>Marseille<\/strong>the <strong>St Charles station<\/strong> and the<strong>airport<\/strong>and <strong>Lyon Perrache<\/strong>. More greetings at <strong>Paris, Rennes, Bourges and Darmstadt<\/strong> in Germany, the leading hotel abroad, are just some of the <strong>300 establishments expected by 2030<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Environmental considerations, a socially responsible approach, a quest for authenticity: Accor is adding the new business brand greet to its already impressive portfolio of brands.<\/p>","protected":false},"author":19,"featured_media":88949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[1451,1569],"type-darticle":[],"n_magazine":[],"class_list":["post-88947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotellerie","tag-accor","tag-hotellerie-economique","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Accor lance greet, l&#039;h\u00f4tellerie alternative et non standardis\u00e9e<\/title>\n<meta name=\"description\" content=\"Des consid\u00e9rations environnementales, une d\u00e9marche soci\u00e9tale, une qu\u00eate d\u2019authenticit\u00e9 : Accor ajoute la nouvelle enseigne \u00e9conomique greet \u00e0 son portefeuille de marques d\u00e9j\u00e0 imposant.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/greet-new-accor-brand\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Greet, une nouvelle marque Accor \u00e0 la philosophie alternative\" \/>\n<meta property=\"og:description\" content=\"Des consid\u00e9rations environnementales, une d\u00e9marche soci\u00e9tale, une qu\u00eate d\u2019authenticit\u00e9 : Accor ajoute la nouvelle enseigne \u00e9conomique greet \u00e0 son portefeuille de marques d\u00e9j\u00e0 imposant.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/greet-new-accor-brand\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2019-09-18T08:13:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-18T08:48:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2019\/09\/greet-accor.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"461\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arnaud Deltenre\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arnaud Deltenre\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/greet-nouvelle-marque-accor\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/greet-nouvelle-marque-accor\",\"name\":\"Accor lance greet, l'h\u00f4tellerie alternative et non standardis\u00e9e\",\"isPartOf\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/greet-nouvelle-marque-accor#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/greet-nouvelle-marque-accor#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2019\/09\/greet-accor.jpg\",\"datePublished\":\"2019-09-18T08:13:36+00:00\",\"dateModified\":\"2019-09-18T08:48:53+00:00\",\"author\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f\"},\"description\":\"Des consid\u00e9rations environnementales, une d\u00e9marche soci\u00e9tale, une qu\u00eate d\u2019authenticit\u00e9 : Accor ajoute la nouvelle enseigne \u00e9conomique greet \u00e0 son portefeuille de marques d\u00e9j\u00e0 imposant.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/greet-nouvelle-marque-accor#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.voyages-d-affaires.com\/en\/greet-nouvelle-marque-accor\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/greet-nouvelle-marque-accor#primaryimage\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2019\/09\/greet-accor.jpg\",\"contentUrl\":\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2019\/09\/greet-accor.jpg\",\"width\":700,\"height\":461,\"caption\":\"Apr\u00e8s Beaune, o\u00f9 le premier h\u00f4tel greet a ouvert ses portes, Accor cible Marseille, Lyon, Paris, ou encore Darmstadt\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/en\/greet-nouvelle-marque-accor#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/www.voyages-d-affaires.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Greet, une nouvelle marque Accor \u00e0 la philosophie alternative\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#website\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/\",\"name\":\"Voyages d&#039;affaires\",\"description\":\"media fran\u00e7ais du Voyage d&#039;Affaires &amp; du MICE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f\",\"name\":\"Arnaud Deltenre\",\"url\":\"https:\/\/www.voyages-d-affaires.com\/en\/author\/arnaud\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Accor launches greet, alternative and non-standard hotels","description":"Environmental considerations, a socially responsible approach, a quest for authenticity: Accor is adding the new business brand greet to its already impressive portfolio of brands.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.voyages-d-affaires.com\/en\/greet-new-accor-brand","og_locale":"en_GB","og_type":"article","og_title":"Greet, une nouvelle marque Accor \u00e0 la philosophie alternative","og_description":"Des consid\u00e9rations environnementales, une d\u00e9marche soci\u00e9tale, une qu\u00eate d\u2019authenticit\u00e9 : Accor ajoute la nouvelle enseigne \u00e9conomique greet \u00e0 son portefeuille de marques d\u00e9j\u00e0 imposant.","og_url":"https:\/\/www.voyages-d-affaires.com\/en\/greet-new-accor-brand","og_site_name":"Voyages d&#039;affaires","article_published_time":"2019-09-18T08:13:36+00:00","article_modified_time":"2019-09-18T08:48:53+00:00","og_image":[{"width":700,"height":461,"url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2019\/09\/greet-accor.jpg","type":"image\/jpeg"}],"author":"Arnaud Deltenre","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Arnaud Deltenre","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.voyages-d-affaires.com\/en\/greet-nouvelle-marque-accor","url":"https:\/\/www.voyages-d-affaires.com\/en\/greet-nouvelle-marque-accor","name":"Accor launches greet, alternative and non-standard hotels","isPartOf":{"@id":"https:\/\/www.voyages-d-affaires.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/greet-nouvelle-marque-accor#primaryimage"},"image":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/greet-nouvelle-marque-accor#primaryimage"},"thumbnailUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2019\/09\/greet-accor.jpg","datePublished":"2019-09-18T08:13:36+00:00","dateModified":"2019-09-18T08:48:53+00:00","author":{"@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f"},"description":"Environmental considerations, a socially responsible approach, a quest for authenticity: Accor is adding the new business brand greet to its already impressive portfolio of brands.","breadcrumb":{"@id":"https:\/\/www.voyages-d-affaires.com\/en\/greet-nouvelle-marque-accor#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.voyages-d-affaires.com\/en\/greet-nouvelle-marque-accor"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.voyages-d-affaires.com\/en\/greet-nouvelle-marque-accor#primaryimage","url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2019\/09\/greet-accor.jpg","contentUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2019\/09\/greet-accor.jpg","width":700,"height":461,"caption":"Apr\u00e8s Beaune, o\u00f9 le premier h\u00f4tel greet a ouvert ses portes, Accor cible Marseille, Lyon, Paris, ou encore Darmstadt"},{"@type":"BreadcrumbList","@id":"https:\/\/www.voyages-d-affaires.com\/en\/greet-nouvelle-marque-accor#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.voyages-d-affaires.com\/"},{"@type":"ListItem","position":2,"name":"Greet, une nouvelle marque Accor \u00e0 la philosophie alternative"}]},{"@type":"WebSite","@id":"https:\/\/www.voyages-d-affaires.com\/#website","url":"https:\/\/www.voyages-d-affaires.com\/","name":"Business travel","description":"THE FRENCH BUSINESS TRAVEL &amp; MICE MEDIA","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/5c156f900a0e8a3db500e35c5be2647f","name":"Arnaud Deltenre","url":"https:\/\/www.voyages-d-affaires.com\/en\/author\/arnaud"}]}},"_links":{"self":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/88947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/comments?post=88947"}],"version-history":[{"count":3,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/88947\/revisions"}],"predecessor-version":[{"id":88963,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/88947\/revisions\/88963"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media\/88949"}],"wp:attachment":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media?parent=88947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/categories?post=88947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/tags?post=88947"},{"taxonomy":"type-darticle","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/type-darticle?post=88947"},{"taxonomy":"n_magazine","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/n_magazine?post=88947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}