{"id":92971,"date":"2020-01-29T00:01:17","date_gmt":"2020-01-28T23:01:17","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=92971"},"modified":"2023-10-10T12:44:12","modified_gmt":"2023-10-10T10:44:12","slug":"uber-rewards-marcel-vtc-loyalty-scheme","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/uber-rewards-marcel-vtc-loyalty-scheme","title":{"rendered":"Uber Rewards, J'aime Marcel: VTCs aim to win the loyalty of French travellers"},"content":{"rendered":"

Uber Rewards<\/strong> has been a long time coming, and we'll have to wait a little longer before we get our first points. But the arrival of loyalty programme<\/strong> at France<\/strong> has been official since 29 January<\/strong>and its promised effective deployment\".\u00a0over the coming weeks\u00a0<\/em>\". The platform's most frequent customers VTC<\/strong> - particularly business travellers - will earn points for every journey they make: one point for every euro spent on a shared journey in an Uber Pool, two points for the UberX, Green, Access and Comfort ranges, and three points for journeys in a Saloon or Van. And if they feel like having a meal delivered to them while they're on the move, or once they're back home, the UberX, Green, Access, and Comfort ranges will also give them points. Uber Eats<\/strong> will also reward them with one point per euro.<\/p>\n

READ ALSO : \"Building loyalty among business travellers: what a programme!<\/a><\/span><\/h4>\n
\"Uber<\/a>
The Uber Rewards programme is based on four statuses: Blue, Gold, Platinum and Diamond.<\/figcaption><\/figure>\n

These points will give access to four statutes\u00a0<\/strong>- Blue, Gold, Platinum and Diamond - guaranteed for six months, and associated with different types of advantage. If status Blue<\/strong> (0-500 points) and Gold<\/strong> (500-1500 points) mainly give access to discounts on a network of partner merchants, business travellers could benefit from more 'business' advantages with the Platinum<\/strong> and Diamond<\/strong>. On the agenda: a more flexible repayment policy, a new protected price on a privileged route<\/strong>and above all a priority access to airports<\/strong>.<\/p>\n

\"Uber<\/a>
Priority access to airports is one of the benefits reserved for Uber Rewards Platinum members.<\/figcaption><\/figure>\n

So the start of 2020 is all about loyalty<\/strong> business travellers on the French VTC market. A few hours earlier, the French company Marcel<\/strong> <\/a>had also embarked on this path. Like the American giant - and many other players in the business travel sector - the start-up created in 2014 rewards travellers with a points system, again giving access to four statutes\u00a0<\/strong>I love it, very much, passionately, madly. In addition to the discounts on an ecosystem of partners - all of whom are part of a \"one-stop-shop\" approach - I also like the fact that I'm part of a network of partners.\u00a0responsible consumption\u00a0<\/em>\"travellers will see offer a journey every 100 kilometres<\/strong>.<\/p>\n

\"Antoine<\/a>
Marcel unveiled its J'aime Marcel loyalty programme on 27 January (Antoine CLOCHON - Agence CLE)<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

Uber Rewards, the VTC service's loyalty programme, will be making its debut in France in the coming weeks. Uber made this official on 29 January, a few hours after the launch of an equivalent scheme by French VTC Marcel: J'aime Marcel.<\/p>","protected":false},"author":17,"featured_media":92979,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[63],"tags":[1029,1433,1869],"type-darticle":[52],"n_magazine":[],"class_list":["post-92971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-deplacements-urbains","tag-programmes-de-fidelisation","tag-taxis-vtc","tag-uber","type-darticle-breve","vapo-free"],"acf":[],"yoast_head":"\nUber Rewards, J\u2019aime Marcel\u00a0: les VTC \u00e0 l\u2019heure de la fid\u00e9lisation<\/title>\n<meta name=\"description\" content=\"Uber Rewards, le programme de fid\u00e9lisation de la plateforme VTC, va faire ses d\u00e9buts en France dans les semaines \u00e0 venir. 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