{"id":93647,"date":"2020-02-27T16:07:17","date_gmt":"2020-02-27T15:07:17","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=93647"},"modified":"2022-10-17T16:41:43","modified_gmt":"2022-10-17T14:41:43","slug":"interview-jeffrey-goh-star-alliance","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/interview-jeffrey-goh-star-alliance","title":{"rendered":"Interview with Jeffrey Goh, President of Star Alliance"},"content":{"rendered":"<h3>What is the strategy behind the integration of Connecting Partners into Star Alliance?<\/h3>\n<p><strong>Jeffrey Goh -<\/strong> Star Alliance's strategy has always been to offer our passengers the best possible network of destinations to give them an unrivalled global offer. Except that this strategy has had to <strong>adapt<\/strong> over the years with the <strong>changing the business model of our members<\/strong>. Traditional airlines are refocusing their activities around their core business. <strong>hub<\/strong> and on the traffic routes with the greatest potential. This means<strong>abandonment of point-to-point destinations<\/strong> outside their hub, as well as transferring lines to <strong>specialised subsidiaries<\/strong> in this point-to-point traffic. This is what has just happened, for example, with South African Airways, which has stopped operating its own domestic routes, with the exception of Johannesburg-Cape Town and Johannesburg-Durban. Or what has happened with <strong>Lufthansa<\/strong> with the transfer of regional and domestic routes to <strong>Eurowings<\/strong>excluding its two hubs at <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/francfort-le-business-comme-art-de-vivre-20150520.html\/\" target=\"_blank\" rel=\"noopener\"><strong>Frankfurt<\/strong> <\/a>and <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/munich-puissance-lufthansa-20170814.html\/\" target=\"_blank\" rel=\"noopener\"><strong>Munich<\/strong><\/a>. But we are finding that our passengers are always asking for optimised connections around the world. Hence the <strong>Connecting Partners\" concept<\/strong> which we started working on a few years ago and optimised in 2018.<\/p>\n<blockquote><p>for years, airlines had to be adaptable to become Star members, now it's up to us as an alliance to be flexible<\/p><\/blockquote>\n<h3>What does this optimisation involve?<\/h3>\n<p><strong>Jeffrey Goh -<\/strong> We realised that <strong>Star Alliance<\/strong> in relation to these <strong>third-party partners<\/strong> were too restrictive. We adopted an approach <strong>pragmatic<\/strong> lowering our catalogue of requirements for our future \"Connecting Partners\", probably reducing them from around sixty to just twenty points. The most important thing for us is to continue to offer our customers a simplified journey without any loss of network. While for years airlines have had to be adaptable in order to become members of Star Alliance, today it is up to us as an alliance to <strong>be flexible<\/strong>. For example, accepting that some partners may also be low-cost carriers...<\/p>\n    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/integration-db-star-alliance\">Read also: Details of DB's integration into Star Alliance<\/a><\/div>\n<h3>There are currently only two Connecting Partners companies, Juneyao and Thai Smile. Could Eurowings be next on the list?<\/h3>\n<p><strong>Jeffrey Goh -<\/strong> I cannot comment on the negotiations underway with other airlines. But of course, <strong>Eurowings is one of our objectives<\/strong> because its integration would enable us to close the gaps in our coverage in Germany and Europe.<\/p>\n<figure id=\"attachment_93653\" aria-describedby=\"caption-attachment-93653\" style=\"width: 700px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2020\/02\/star-alliance-thai-smile.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"td-modal-image wp-image-93653 size-full\" src=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2020\/02\/star-alliance-thai-smile.jpg\" alt=\"Star Alliance\" width=\"700\" height=\"489\" srcset=\"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2020\/02\/star-alliance-thai-smile.jpg 700w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2020\/02\/star-alliance-thai-smile-300x210-derived.jpg 300w, https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2020\/02\/star-alliance-thai-smile-100x70-derived.jpg 100w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/a><figcaption id=\"caption-attachment-93653\" class=\"wp-caption-text\">Jeffrey Goh with Sumeth Damrongchaitham, Chairman of Thai Airways, and Charita Leelayudth, Chairman of Thai Smile<\/figcaption><\/figure>\n<h3>What role can Star Alliance play in the difficult economic climate that airlines are experiencing, with the <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/iata-covid-19-aerien-20200220.html\/\" target=\"_blank\" rel=\"noopener\">COV-19 coronavirus<\/a> ?<\/h3>\n<p><strong>Jeffrey Goh -<\/strong> In these difficult times, we are showing solidarity to try to maximise income by looking at where we can act together to <strong>reduce operating costs<\/strong>. We are going to allocate part of the alliance's budget to joint marketing initiatives to get our business back on track once the crisis is over. We are, of course, leaving it up to the member airlines to identify their needs, while for our part we are trying to optimise our business models. With the <strong>falling traffic<\/strong>For example, we can help to find the necessary network synergies by improving connections from one partner to another in the event that an airline decides to temporarily withdraw from a market. We are also counting on governments in the affected countries to help the airline industry. Some countries, such as <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/singapour-hub-intelligent-20170927.html\/\" target=\"_blank\" rel=\"noopener\"><strong>Singapore<\/strong> <\/a>but also <strong>Hong Kong<\/strong> have already announced aid measures to support their air transport activities.<\/p>\n    <style>\n        div.link-block {\n            margin: 1em;\n            margin-left: 2px;\n            font-weight: bold;\n            padding: 1em;\n            position: relative;\n            border-top: 1px solid #cecece;\n            border-bottom: 1px solid #cecece;\n            font-size: 1.15rem;\n        } \n        div.link-block::before {\n            display: block;\n            content: '';\n            position: absolute;\n            top: 0.5em;\n            bottom: 0.5em;\n            left: -2px;\n            background-color: #a91c2c;\n            border-radius: 2.5px;\n            width: 5px;\n        }\n        div.link-block > a {\n            text-decoration: none;\n            border-bottom: none;\n            color: black;\n            font-family: 'Roboto', Arial, sans-serif;\n        }\n        div.link-block > a:hover {\n            text-decoration: underline;\n            border-bottom: none;\n            color: black;\n        }\n        @media only screen and (max-width: 600px) {\n            div.link-block {\n                padding: 0.7em;\n            }\n        }\n    <\/style>\n    <div class=\"link-block\"><a href=\"https:\/\/www.voyages-d-affaires.com\/en\/star-alliance-credit-card\">Read also: A credit card for all Star Alliance airlines for its 25th anniversary<\/a><\/div>\n<table style=\"border-collapse: collapse; width: 100%;\" border=\"1\">\n<tbody>\n<tr>\n<td style=\"width: 100%;\">\n<h3>Thai Smile, new Star Alliance Connecting Partner<\/h3>\n<p><strong>Thai Smile<\/strong> has become the <strong>25 February<\/strong> the second <strong>\"Connecting Partner<\/strong> of the Star Alliance. This subsidiary of Thai Airways International, with a fleet of Airbus A320s and A321s, currently serves <strong>32 destinations<\/strong> in Thailand and Asia - ten of which are exclusive to the alliance - with traffic modules that are better adapted than the larger aircraft of its parent company. Star Alliance passengers will benefit from improved connections, simplified baggage and passenger transfers, and access for premium passengers to alliance lounges and priority ground services. The airline currently has cooperation agreements with Thai Airways International, Lufthansa, Austrian and Swiss, but is expected to include other carriers in the near future.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"<p>On the occasion of the integration of Thai Smile, the first Southeast Asian airline to become a Star Alliance Connecting Partner, Jeffrey Goh, President of the alliance, talks exclusively about the aim of this partnership and the role of the alliance in the current economic climate.<\/p>","protected":false},"author":21,"featured_media":93649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[59,143],"tags":[131,1483],"type-darticle":[51],"n_magazine":[],"class_list":["post-93647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aerien","category-interviews","tag-compagnies-aeriennes","tag-alliances","type-darticle-interview","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Int\u00e9gration de Thai Smile : interview de\u00a0Jeffrey Goh, Pr\u00e9sident de Star Alliance<\/title>\n<meta name=\"description\" content=\"A l\u2019occasion de l\u2019int\u00e9gration de Thai Smile, premi\u00e8re compagnie d\u2019Asie du Sud-Est \u00e0 devenir un &quot;Star Alliance Connecting Partner&quot;, Jeffrey Goh, Pr\u00e9sident de l\u2019alliance, fait en exclusivit\u00e9 un point sur l\u2019objectif de ce partenariat ainsi que sur le r\u00f4le de l\u2019alliance dans la conjoncture actuelle.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/interview-jeffrey-goh-star-alliance\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Interview :\u00a0Jeffrey Goh, Pr\u00e9sident de Star Alliance\" \/>\n<meta property=\"og:description\" content=\"A l\u2019occasion de l\u2019int\u00e9gration de Thai Smile, premi\u00e8re compagnie d\u2019Asie du Sud-Est \u00e0 devenir un &quot;Star Alliance Connecting Partner&quot;, Jeffrey Goh, Pr\u00e9sident de l\u2019alliance, fait en exclusivit\u00e9 un point sur l\u2019objectif de ce partenariat 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