{"id":9673,"date":"2009-01-01T00:00:00","date_gmt":"2008-12-31T23:00:00","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/positionnement-mercure-le-m-de-milieu-de-gamme-20090101.html"},"modified":"2016-02-10T09:49:33","modified_gmt":"2016-02-10T08:49:33","slug":"positioning-mercury-the-mid-range-m","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/positionnement-mercure-le-m-de-milieu-de-gamme","title":{"rendered":"Positioning: Mercure, the mid-range \"M"},"content":{"rendered":"<p>\"Privil\u00e8ge\" is the name now given to the best rooms in Mercure hotels. According to Emmanuelle Mordacq, Mercure's Global Marketing Director, this is an offer that will appeal to business travellers. Some 75 hotels in France are already offering this new service, which is part of an overall renovation policy. The aim is for the hotels to evolve in the same way as the private homes of their customers (CSP+) evolve... since Mercure hotels are defending the \"just like home\" concept.<\/p>\n<p>At the same time, Mercure is clearly repositioning itself in the non-standard mid-range segment by offering hotels with personality. For example, the development of \"Mercure Pure Pleasures\", services offering wine tasting (25th year of existence), coffee and tea (new)...<br \/>In terms of communication, the network has distributed three humorous visuals inspired by cinema posters and focusing on staff described as \"superheroes\". The one entitled \"Les Mercures, ils repoussent les limites du possible\" (\"The Mercures, they push back the limits of what is possible\") is aimed more specifically at business tourism. In this area, it is in 2009 that the offer should evolve the most: \"We are thinking about how to combine the seriousness of meetings with the Pure Pleasures of Mercure\", says Emmanuelle Mordacq.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u201cPrivil\u00e8ge\u201d, c\u2019est l\u2019appellation d\u00e9sormais donn\u00e9e aux meilleures chambres des h\u00f4tels Mercure. Une offre qui, selon Emmanuelle Mordacq, directrice marketing global de l\u2019enseigne, s\u00e9duit les hommes d\u2019affaires. Quelque 75 h\u00f4tels en France proposent d\u00e9j\u00e0 cette nouveaut\u00e9 qui s\u2019inscrit dans une politique globale de r\u00e9novation. But affich\u00e9 : faire \u00e9voluer les h\u00f4tels de la m\u00eame fa\u00e7on que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[],"type-darticle":[],"n_magazine":[],"class_list":["post-9673","post","type-post","status-publish","format-standard","hentry","category-hotellerie","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.8 (Yoast SEO v28.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Positionnement : Mercure, le \u201cM\u201d de milieu de gamme<\/title>\n<meta name=\"description\" content=\"\u201cPrivil\u00e8ge\u201d, c\u2019est l\u2019appellation d\u00e9sormais donn\u00e9e aux meilleures chambres des h\u00f4tels Mercure. Une offre qui, selon Emmanuelle Mordacq, directrice\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.voyages-d-affaires.com\/en\/positioning-mercury-the-mid-range-m\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Positionnement : Mercure, le \u201cM\u201d de milieu de gamme\" \/>\n<meta property=\"og:description\" content=\"\u201cPrivil\u00e8ge\u201d, c\u2019est l\u2019appellation d\u00e9sormais donn\u00e9e aux meilleures chambres des h\u00f4tels Mercure. Une offre qui, selon Emmanuelle Mordacq, directrice\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.voyages-d-affaires.com\/en\/positioning-mercury-the-mid-range-m\/\" \/>\n<meta property=\"og:site_name\" content=\"Voyages d&#039;affaires\" \/>\n<meta property=\"article:published_time\" content=\"2008-12-31T23:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-02-10T08:49:33+00:00\" \/>\n<meta name=\"author\" content=\"La R\u00e9daction\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"La R\u00e9daction\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/positionnement-mercure-le-m-de-milieu-de-gamme#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/positionnement-mercure-le-m-de-milieu-de-gamme\"},\"author\":{\"name\":\"La R\u00e9daction\",\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/#\\\/schema\\\/person\\\/8425ec1d37ab5f25f03c8e8897b93615\"},\"headline\":\"Positionnement : Mercure, le \u201cM\u201d de milieu de gamme\",\"datePublished\":\"2008-12-31T23:00:00+00:00\",\"dateModified\":\"2016-02-10T08:49:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/positionnement-mercure-le-m-de-milieu-de-gamme\"},\"wordCount\":226,\"publisher\":{\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/#organization\"},\"articleSection\":[\"H\u00f4tellerie\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/positionnement-mercure-le-m-de-milieu-de-gamme\",\"url\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/positionnement-mercure-le-m-de-milieu-de-gamme\",\"name\":\"Positionnement : Mercure, le \u201cM\u201d de milieu de gamme\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/#website\"},\"datePublished\":\"2008-12-31T23:00:00+00:00\",\"dateModified\":\"2016-02-10T08:49:33+00:00\",\"description\":\"\u201cPrivil\u00e8ge\u201d, c\u2019est l\u2019appellation d\u00e9sormais donn\u00e9e aux meilleures chambres des h\u00f4tels Mercure. Une offre qui, selon Emmanuelle Mordacq, directrice\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/positionnement-mercure-le-m-de-milieu-de-gamme#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.voyages-d-affaires.com\\\/positionnement-mercure-le-m-de-milieu-de-gamme\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/positionnement-mercure-le-m-de-milieu-de-gamme#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Positionnement : Mercure, le \u201cM\u201d de milieu de gamme\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/#website\",\"url\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/\",\"name\":\"Voyages d&#039;affaires\",\"description\":\"media fran\u00e7ais du Voyage d&#039;Affaires &amp; du MICE\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"NewsMediaOrganization\",\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/#organization\",\"name\":\"Voyages d'Affaires\",\"url\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/LogoVA-300x59.jpg\",\"contentUrl\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/LogoVA-300x59.jpg\",\"width\":300,\"height\":59,\"caption\":\"Voyages d'Affaires\"},\"image\":{\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/voyages-d-affaires\\\/\"],\"knowsAbout\":[\"Travel Management\",\"Business Travel\",\"Aviation\",\"Hospitality\",\"MICE\",\"ESG\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/#\\\/schema\\\/person\\\/8425ec1d37ab5f25f03c8e8897b93615\",\"name\":\"La R\u00e9daction\",\"url\":\"https:\\\/\\\/www.voyages-d-affaires.com\\\/en\\\/author\\\/admin\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Positioning: Mercure, the mid-range \"M","description":"\"Privil\u00e8ge\" is the name now given to the best rooms in Mercure hotels. An offer which, according to Emmanuelle Mordacq, Director","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.voyages-d-affaires.com\/en\/positioning-mercury-the-mid-range-m\/","og_locale":"en_GB","og_type":"article","og_title":"Positionnement : Mercure, le \u201cM\u201d de milieu de gamme","og_description":"\u201cPrivil\u00e8ge\u201d, c\u2019est l\u2019appellation d\u00e9sormais donn\u00e9e aux meilleures chambres des h\u00f4tels Mercure. Une offre qui, selon Emmanuelle Mordacq, directrice","og_url":"https:\/\/www.voyages-d-affaires.com\/en\/positioning-mercury-the-mid-range-m\/","og_site_name":"Voyages d&#039;affaires","article_published_time":"2008-12-31T23:00:00+00:00","article_modified_time":"2016-02-10T08:49:33+00:00","author":"La R\u00e9daction","twitter_card":"summary_large_image","twitter_misc":{"Written by":"La R\u00e9daction","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.voyages-d-affaires.com\/positionnement-mercure-le-m-de-milieu-de-gamme#article","isPartOf":{"@id":"https:\/\/www.voyages-d-affaires.com\/positionnement-mercure-le-m-de-milieu-de-gamme"},"author":{"name":"La R\u00e9daction","@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/8425ec1d37ab5f25f03c8e8897b93615"},"headline":"Positionnement : Mercure, le \u201cM\u201d de milieu de gamme","datePublished":"2008-12-31T23:00:00+00:00","dateModified":"2016-02-10T08:49:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.voyages-d-affaires.com\/positionnement-mercure-le-m-de-milieu-de-gamme"},"wordCount":226,"publisher":{"@id":"https:\/\/www.voyages-d-affaires.com\/#organization"},"articleSection":["H\u00f4tellerie"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.voyages-d-affaires.com\/positionnement-mercure-le-m-de-milieu-de-gamme","url":"https:\/\/www.voyages-d-affaires.com\/positionnement-mercure-le-m-de-milieu-de-gamme","name":"Positioning: Mercure, the mid-range \"M","isPartOf":{"@id":"https:\/\/www.voyages-d-affaires.com\/#website"},"datePublished":"2008-12-31T23:00:00+00:00","dateModified":"2016-02-10T08:49:33+00:00","description":"\"Privil\u00e8ge\" is the name now given to the best rooms in Mercure hotels. An offer which, according to Emmanuelle Mordacq, Director","breadcrumb":{"@id":"https:\/\/www.voyages-d-affaires.com\/positionnement-mercure-le-m-de-milieu-de-gamme#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.voyages-d-affaires.com\/positionnement-mercure-le-m-de-milieu-de-gamme"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.voyages-d-affaires.com\/positionnement-mercure-le-m-de-milieu-de-gamme#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.voyages-d-affaires.com\/"},{"@type":"ListItem","position":2,"name":"Positionnement : Mercure, le \u201cM\u201d de milieu de gamme"}]},{"@type":"WebSite","@id":"https:\/\/www.voyages-d-affaires.com\/#website","url":"https:\/\/www.voyages-d-affaires.com\/","name":"Business travel","description":"THE FRENCH BUSINESS TRAVEL &amp; MICE MEDIA","publisher":{"@id":"https:\/\/www.voyages-d-affaires.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.voyages-d-affaires.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"NewsMediaOrganization","@id":"https:\/\/www.voyages-d-affaires.com\/#organization","name":"Business Travel","url":"https:\/\/www.voyages-d-affaires.com\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/logo\/image\/","url":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/06\/LogoVA-300x59.jpg","contentUrl":"https:\/\/www.voyages-d-affaires.com\/wp-content\/uploads\/2017\/06\/LogoVA-300x59.jpg","width":300,"height":59,"caption":"Voyages d'Affaires"},"image":{"@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/voyages-d-affaires\/"],"knowsAbout":["Travel Management","Business Travel","Aviation","Hospitality","MICE","ESG"]},{"@type":"Person","@id":"https:\/\/www.voyages-d-affaires.com\/#\/schema\/person\/8425ec1d37ab5f25f03c8e8897b93615","name":"The Editor","url":"https:\/\/www.voyages-d-affaires.com\/en\/author\/admin"}]}},"_links":{"self":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/9673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/comments?post=9673"}],"version-history":[{"count":1,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/9673\/revisions"}],"predecessor-version":[{"id":9675,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/posts\/9673\/revisions\/9675"}],"wp:attachment":[{"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/media?parent=9673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/categories?post=9673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/tags?post=9673"},{"taxonomy":"type-darticle","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/type-darticle?post=9673"},{"taxonomy":"n_magazine","embeddable":true,"href":"https:\/\/www.voyages-d-affaires.com\/en\/wp-json\/wp\/v2\/n_magazine?post=9673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}