{"id":99267,"date":"2020-09-20T22:16:07","date_gmt":"2020-09-20T20:16:07","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=99267"},"modified":"2023-10-10T12:44:14","modified_gmt":"2023-10-10T10:44:14","slug":"interview-marisa-sukosol-hotels-thailand","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/interview-marisa-sukosol-hotels-thailande","title":{"rendered":"Interview: Marisa Sukosol Nunbhakdi, President of the Hotel Association of Thailand"},"content":{"rendered":"

L\u2019h\u00f4tellerie en Tha\u00eflande est \u00e0 la d\u00e9rive depuis la crise du COVID 19 qui prive le royaume de ses 40 millions de touristes internationaux.\u00a0<\/strong>Les h\u00f4tels sont les premiers \u00e0 en subir les cons\u00e9quences comme l’explique Marisa Sukosol Nunbhakdi, pr\u00e9sidente de l\u2019Association internationale des h\u00f4tels de Tha\u00eflande et Executive Vice President du groupe h\u00f4telier Sukosol. <\/strong><\/p>\n

Est-il encore possible pour un voyageur \u00e9tranger de se rendre en Tha\u00eflande ?<\/h3>\n

Marisa Sukosol Nunbhakdi –<\/strong> L\u2019entr\u00e9e en Tha\u00eflande reste encore compliqu\u00e9e m\u00eame si le gouvernement tha\u00eflandais a mis fin a la quarantaine obligatoire de tout le pays en juin. Depuis juillet en effet, notre gouvernement autorise la venue de 11 cat\u00e9gories de voyageurs<\/strong>. Cela concerne les expatri\u00e9s avec un permis de travail, certains entrepreneurs ou encore des personnes travaillant dans le domaine m\u00e9dical. S\u2019y ajoutera bient\u00f4t une cat\u00e9gorie de voyageurs pour des longs s\u00e9jours qui pourront rester dans le pays jusqu\u2019\u00e0 neuf mois. Le probl\u00e8me reste la quarantaine obligatoire de 14 jours. Son co\u00fbt \u00e9lev\u00e9 a certainement un effet repoussoir sur beaucoup de voyageurs.\u00a0On esp\u00e8re maintenant d’autres mesures. Nous avons par exemple sugg\u00e9r\u00e9 au gouvernement de cr\u00e9er des zones \u00ab\u00a0quarantine-safe\u00a0\u00bb. Cela permettrait aux gens de se d\u00e9placer au sein d’un espace d\u00e9limit\u00e9 mais qui ne serait plus cantonn\u00e9 \u00e0 un seul etablissement. Phuket pourrait servir de march\u00e9 test.<\/p>\n

Quelle r\u00e9silience offre l\u2019h\u00f4tellerie tha\u00efe ?<\/h3>\n

M. S. N. –<\/strong> Je ne cacherai pas que nous traversons une grave crise. Les h\u00f4tels affichent en moyenne un taux d\u2019occupation de 10%<\/strong>. Ceux certifi\u00e9s \u00ab ASQ \u00bb [ndlr<\/em>: Alternative State Quarantine] enregistrent des taux d’occupation de 20% \u00e0 30%. Mais il faudrait en fait un taux d’occupation minimum de 30% pour assurer une viabilit\u00e9 financi\u00e8re.<\/p>\n

Certains segments sont-ils plus touch\u00e9s que d’autres ?<\/h3>\n

M. S. N. –<\/strong> Il y a les \u00e9tablissements dans les r\u00e9gions qui ont vraiment besoin des visiteurs internationaux. D\u00e9j\u00e0 parce que les touristes domestiques ne sont pas en nombres suffisants. Je parle ici des classes moyennes sup\u00e9rieures. Elles ne voyagent en plus que vers certaines destinations, celles qui offrent des \u00e9tablissements cinq \u00e9toiles. Et comme ils pratiquent des prix tr\u00e8s comp\u00e9titifs, ils accentuent les difficult\u00e9s des h\u00f4tels moyen de gamme.<\/p>\n

Craignez-vous donc une h\u00e9morragie du secteur h\u00f4telier?<\/h3>\n

M. S. N. –<\/strong> C’est h\u00e9las probable. A peine 35% des h\u00f4tels de Chiang Mai<\/a> sont aujourd’hui ouverts. A Phuket<\/a>, ce taux tourne autour de 20%. En revanche, la plupart des h\u00f4tels sont op\u00e9rationnels \u00e0 Bangkok<\/strong>. Mais je crains que si les fronti\u00e8res ne se rouvrent pas d’ici quelques mois, beaucoup d’h\u00f4tels vont d\u00e9finitivement fermer leurs portes. On estime qu’un million de personnes a d\u00e9j\u00e0 \u00e9t\u00e9 licenci\u00e9. D’autres pourraient malheureusement les rejoindre.<\/p>\n

Les difficult\u00e9s du secteur pourraient-elles favoriser l’implantation de cha\u00eenes internationales dans le royaume ?<\/h3>\n

M. S. N. –<\/strong> On voit beaucoup de fonds d’investissements s’int\u00e9resser ou acheter actuellement des h\u00f4tels car les acquisitions sont actuellement bon march\u00e9. Cela devrait favoriser des contrats de franchise avec des marques internationales.<\/strong> Mais je ne suis pas certaine que ce soit des transactions \u00e0 long terme. Je pense que notre branche restera essentiellement compos\u00e9e de PME locales…<\/p>\n

Quels avantages peut apporter l’h\u00f4tellerie en Tha\u00eflande aux voyageurs d’affaires se d\u00e9pla\u00e7ant de nouveau en Asie ?<\/h3>\n

M. S. N. –<\/strong> Je pense avant tout aux excellentes conditions d’hygi\u00e8ne de nos h\u00f4tels<\/strong>. Le minist\u00e8re du tourisme et l’office de tourisme de Tha\u00eflande ont lanc\u00e9 une certification sanitaire tr\u00e8s stricte. Beaucoup d’\u00e9tablissements ont obtenu la norme sanitaire. Ce qui garantit aux visiteurs une tres grande s\u00e9curit\u00e9. Ces normes s’appliquent aussi pour l’organisation d’\u00e9v\u00e8nements MICE. On pourrait donc facilement envisager des \u00e9v\u00e8nements hybrides. En esp\u00e9rant que de nouvelles r\u00e8gles apportent plus de souplesse aux voyageurs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Thailand's hotel industry has been adrift since the COVID 19 crisis, which deprived the kingdom of its 40 million international tourists. Last year, tourism generated a windfall of more than 52 billion euros, representing 20% of the country's GDP. The almost total closure of the borders is not only jeopardising Thailand's economic development. It also denies Bangkok its traditional role as an economic hub for the entire Greater Mekong region.<\/p>","protected":false},"author":21,"featured_media":99275,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[55,57,143],"tags":[1149],"type-darticle":[51],"n_magazine":[],"class_list":["post-99267","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobilite","category-hotellerie","category-interviews","tag-thailande","type-darticle-interview","vapo-free"],"acf":[],"yoast_head":"\nDes temps tr\u00e8s incertains pour l'h\u00f4tellerie tha\u00eflandaise<\/title>\n<meta name=\"description\" content=\"Pour Marisa Sukosol Nunbhakdi, Pr\u00e9sidente de l'Association des H\u00f4tels de Tha\u00eflande, de nombreux h\u00f4tels ne survivront pas si les fronti\u00e8res.restent ferm\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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