{"id":99861,"date":"2020-10-06T11:53:10","date_gmt":"2020-10-06T09:53:10","guid":{"rendered":"https:\/\/www.voyages-d-affaires.com\/?p=99861"},"modified":"2020-10-06T11:53:10","modified_gmt":"2020-10-06T09:53:10","slug":"meet-francois-navarro-hello-lille","status":"publish","type":"post","link":"https:\/\/www.voyages-d-affaires.com\/en\/meet-francois-navarro-hello-lille","title":{"rendered":"Interview - Fran\u00e7ois Navarro, Director of Tourism at the Hello Lille attraction agency"},"content":{"rendered":"<blockquote><p>Lille is a business destination through and through<\/p><\/blockquote>\n<h3>What does Euralille represent for the city, and what is the role of the sites of excellence?<\/h3>\n<p><strong>Fran\u00e7ois Navarro<\/strong> - <strong>Euralille<\/strong> is a major asset in terms of attractiveness. It's a growing area, and there's still plenty of room for manoeuvre: there are a number of structural projects to come, and new architectural ideas to be invented. The metropolis is very large, and the competitiveness clusters and sectors of excellence will enable us to <strong>loosen up the centre of Lille a little<\/strong>. It's about creating sectors that attract companies and ecosystems.<\/p>\n<h3>What advantages does Lille have to offer business customers?<\/h3>\n<p><strong>Fran\u00e7ois Navarro<\/strong> - Lille is very much a business destination. It's in its DNA and even accounts for 70 % of overnight stays in hotels. Lille is a destination for commerce and trade <strong>at the heart of Europe<\/strong>With so many European capitals within easy reach. For companies setting up here, there is also the question of affordability and know-how in certain sectors of commerce, distance selling and new technologies.<\/p>\n<h3>What hurdles still need to be overcome to take the destination to the next level?<\/h3>\n<p><strong>Fran\u00e7ois Navarro<\/strong> - The metropolis has many assets, but not everyone is necessarily aware of them. There are <strong>certain clich\u00e9s that need to be exploded<\/strong>. This is why the city has created the <strong>Hello Lille<\/strong>It brings together all the players in the business, culture and events sectors, and is out to win market share by taking on the role of challenger.<\/p>","protected":false},"excerpt":{"rendered":"<div class=\"seriesmeta\">Article 4 of 5 in this dossier <a href=\"https:\/\/www.voyages-d-affaires.com\/en\/destination\/lille-euralille-a-new-capital-dimension\" class=\"series-2135\" title=\"Special report - Lille - Euralille - A new capital dimension\">Special report - Lille - Euralille - A new capital dimension<\/a><\/div><p>Fran\u00e7ois Navarro, Director of Tourism at the Hello Lille Attractiveness Agency, takes a look at the city's intrinsic assets and the new developments designed to boost its appeal.<\/p>","protected":false},"author":17,"featured_media":99863,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[91],"tags":[1755],"type-darticle":[51],"n_magazine":[2132],"class_list":["post-99861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-quartiers-d-affaires","tag-lille","series-lille-euralille-une-nouvelle-dimension-capitale","type-darticle-interview","n_magazine-n164","vapo-free"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.9 (Yoast SEO v25.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rencontre : Fran\u00e7ois Navarro, directeur tourisme de Hello Lille<\/title>\n<meta name=\"description\" content=\"Fran\u00e7ois Navarro, directeur tourisme de l\u2019agence d\u2019attractivit\u00e9 Hello Lille, fait le point sur les atouts intrins\u00e8ques de la 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