The Radisson Group announces a new brand and continues to expand

Collection of independent hotels with Radisson Individuals, new signatures: the Radisson group continues its transformation plan.
Radisson-Individuals

Like Marriott with the Autograph Collection, Hyatt with the Unbound Collection and Accor with MGallery, the Radisson Group will offer a brand designed for independent hotels with characterand local and regional channels, with the launch of Radisson Individuals. Two hotels in the UK have already announced that they will be joining the brand, Henrietta House in Bath and River House Hotel in Inverness, due to open in 2021. Other establishments in Asia will also be part of the brand, and negotiations are also under way with hotels in Italy, Germany and Russia.

" We created Radisson Individuals in response to the changing demands of the modern marketplace, both for hotel owners and guestssaid Federico J. González, CEO of Radisson Hotel Group. The launch of Radisson Individuals marks a new stage in our ambitious transformation plan over five years to be recognised as one of the world's top three hotel brands. "

In addition to the two Radisson Individuals in the United Kingdom, the Radisson group has signed the following agreements eight new hotels in the EMEA region in the third quarter of 2020, in addition to the 15 hotel signings announced in the same period last year. second quarter. These include Radisson Hotels in Florence and Odessa in 2021 and in Abuja, Nigeria, in 2022. There will also be a Radisson Collection in Venice in 2021, a Radisson Blu in Sheffield in 2023, and Radisson Residences in Baden Württemberg.