Incentives and meetings

With Daffy, its new three-star lifestyle hotel located in an old military barracks in Briançon, MMV is diversifying its business and investing in the business tourism market with a facility offering seminars and professional events.

Madrid is much more than just a destination for organizing events: it is a city that is lived in and that leaves its mark.

In the tenth edition of its Meetings & Events Trends guide, BCD Meetings & Events identifies four developments for 2027, including the management of meetings and events as an investment portfolio.

In Pantin, Grandes Serres opens in November in the former Pouchard factories, with a 11,000 m² hall dedicated to catering, culture and professional events.

With a panel reduced to 13 countries and without France, the Euro Fair Statistics 2025 from UFI offers a partial but certified snapshot of the European market for trade shows, dominated by Spain, Turkey and Germany.

Dynamic and cosmopolitan, Madrid has managed to modernise while preserving its local essence and welcoming character, which has earned it the title of the best business tourism destination in the world for the seventh consecutive year.

According to the 2026 Incentive Travel Index from the IRF and SITE, incentive travel activity remains stable, but geopolitical factors and access to air travel are changing the choice of destinations, to the detriment of the United States.

According to the Meetings & Events Forecast 2027 by Amex GBT, 93 % of the event organizers remain optimistic, and Paris ranks fourth among European destinations.

The oneworld alliance is relaunching oneworld Meetings & Events, its offer of preferential rates for international congresses and seminars, and is publishing seven industry trends for 2030 with Globetrender.

A new airport, a Formula 1 Grand Prix on the horizon by 2030: after Kigali, Rwanda is expanding its tourist appeal with major projects in the Bugesera area.

Naboo is evolving its platform by bringing together in a single system the expectations of event teams and the imperatives of visibility and control for the Purchasing and Finance departments.

While the United States remains the top long-haul destination for business travelers, the surge in prices – particularly in major metropolises – has become a real handicap for MICE or bleisure travel... This was confirmed by the recent Brand USA Travel Week UK & Europe 2026 exhibition.

After the United States, Naboo continues its international expansion by opening a new chapter in its history in the Asia-Pacific region, by establishing itself in Singapore and Australia.

Palace of Congresses, flights from Paris, high-speed trains, and hotels: Sukhrob Bobokalonov, Vice President of the Tourism Committee of Uzbekistan, details the advantages of a MICE destination that is still little known.

Morocco is preparing to host the 2030 World Cup, with legitimate ambitions regarding its tourist appeal. The event is expected to leave an extremely strategic legacy in terms of infrastructure.

In La Rochelle, Espace Encan is equipping itself with a new 1,650 m² event space: the Halle Marie-Josèphe Guillou, the first phase of the venue's modernization.

The capital of Lower Austria, Sankt Pölten, halfway between Vienna and Linz, offers one of the most remarkable buildings for an event: an old synagogue in Art Nouveau style...

The 2026 GDS-Index ranking of sustainable destinations remains dominated by Helsinki, with Lyon sitting just outside the top 10.

The Vienne leisure park is building a futuristic 245-room hotel which will include a business area for 350 people.

The 2026 edition of the Kactus Meetings & Events Barometer was unveiled on Wednesday at IFTM. Here is an overview of the key takeaways.