Incentives and meetings

Vendée, which has structured its business tourism sector and develops its offering every year, is playing the card of eco-friendly events facing the Atlantic, with Les Sables d'Olonne taking centre stage.

Located in Hammamet, one hour from Tunis and its international airport, La Badira is one of the best beach hotels in Tunisia for business tourism.

Exhibitions, congresses and international clientele are growing significantly in Île-de-France in 2025, one year after Paris returned to 2nd place worldwide in the ICCA congress cities ranking.

The results from the UNIMEV Observatory confirm the success of trade shows during the second quarter, which has partially compensated for the mixed results at the start of the year.

Attendance, exhibitors, occupied areas: all indicators are green for Parisian trade fairs in the 2nd quarter of 2026, according to the CCI Paris Île-de-France.

This is the latest member of ASEAN, the community of Southeast Asian states. Between Australia and Indonesia, East Timor officially joined the association at the end of 2025 as the 11th member country. This membership gives it hope of also becoming a new destination for business tourism. 

Cvent reorients its brand towards AI and unveils over 70 solutions, all part of a one-billion-dollar investment plan.

During the review of his first 100 days as mayor of Nice, Eric Ciotti announced the disappearance of Océanice at the start of 2027, which will be replaced by a gala hall dedicated to Nice events and business tourism.

Scandic will soon open a third hotel in Frankfurt. The establishment will, in particular, play the MICE card thanks to its proximity to the convention centre.

Kactus is strengthening its position in the AI sector by integrating the OpenAI ecosystem. This is a first for the MICE market in Europe.

More than 12 years after its closure, the Berlin ICC congress centre will finally have a new purpose, including hosting MICE activities.

Business hotels or renovated convention centres in Geneva, Lausanne or Montreux, a touch of lifestyle in Zurich, events with a post-industrial feel in Basel: Swiss destinations offer new things to discover just a few hours from Paris by TGV.

Fanny Dautzenberg, spokesperson for the French Team Building Federation, discusses the philosophy of this new structure within the MICE ecosystem.

While the United States is less popular, Canada stands out with the variety of its offerings, combining quality MICE accommodation and facilities, the discovery of dynamic cities, spectacular nature in all seasons, and culture, with the French-speaking community being an added bonus.

A company with a mission since 2023, Châteauform has made the Regen'Ronqueux château its CSR laboratory. For seminars with a positive impact.

From 15 to 17 September 2026 at Paris Expo Porte de Versailles, the IFTM exhibition will put Uzbekistan in the spotlight and expects a record-breaking edition for the Business Club, including a new matchmaking programme on Thursday.

A much-loved Californian destination for MICE (Meetings, Incentives, Conferences, and Exhibitions) operations due to its rich offering, the City of Angels is brimming with new developments ahead of the two sporting events scheduled for 2026 and 2028.

Jean de Villeneuve Bargemont, CEO and co-founder of OneMICE, presents the ambitions of this new digital solution for MICE (Meetings, Incentives, Conferences, and Exhibitions) spend governance, supported by Chateauform and the German platform MICE Portal.

IWG imagines what the office of 2050 could look like, based on feedback from HR managers and employees worldwide.

The new mayor has confirmed his predecessor's plan for the opening of an exhibition centre combined with a conference centre in 2030-2031, in place of the MIM, located to the west of the city.