The Group Radisson Hotel intends to at least double its long stay offer in Europe, Africa and the Middle East by 2025. Currently, the number of serviced flats offered by the group in the EMEA region - 5,400 units in 45 establishments in operation or under development - represents almost 10 % of its portfolio. " For many years now, we have been exploring the strong demand for flats and long-stay products" said Elie Younes, Executive Vice President and Group Development Director.
This residential model is particularly developed in Africa and the Middle East, where business stays and professional missions often last several days or weeks. Whether in Saudi Arabia and Dubai, Kenya and Ghana or Istanbul, Radisson offers either establishments 100 % residential such as the Park Inn Serviced Apartments in Lagos, or a combination of traditional hotel rooms and serviced flats such as the Radisson Blu Arboretum in Nairobi.
However, the Radisson group also offers this type of accommodation in some of its hotels in EuropeThese include the top-of-the-range Radisson Blu in Antwerp and the luxurious Radisson Collection in Moscow. Similarly, its mid-range Park Inn brand has extended its scope to include long-stay accommodation in Bucharest, with a mix of rooms and flats, and in Riga with a 78-apartment establishment entirely dedicated to long-stay accommodation.
Radisson's plan to expand its long-stay offer also includes continental Europe. The group is planning to open new flat units in the near future, not only in Dubai, Istanbul, Riyadh and Cairo, but also in the following countries in Paris, Amsterdam and Germany. " Given its relevance in the current economic climate, this value proposition has recently been redefined more precisely in our portfolio, offering a holistic concept with more opportunities for our investors and more possibilities for our customers." said Elie Younes. While the pandemic could give rise to a new way of travelling for business, with stays that are probably less frequent but longer, extended stay accommodation could emerge as a winner from the current crisis.
