Accor presents its collection of new products for 2021

Despite the pandemic, the Accor group is continuing to expand, with a host of new luxury and lifestyle hotels planned for 2021.
Accor-Swissotel-Kursaal-Bern
Swissôtel Kursaal Bern (c) Jonas_Frankenfeld.

New Sofitels in Seoul, Hangzhou and Adelaide, the Fairmont brand expected in Los Angeles, Seoul and close to DublinMondrian lifestyle brand being set up in London 2021 will be a busy year new luxury and lifestyle hotels for the Accor group. " Despite the delays and temporary closures we experienced as a result of the pandemic, we continued to enjoy sustained momentum across our development portfolio." said Agnès Roquefort, Director of International Development, who is confident in a global recovery. fast and significant ". " We are convinced that vaccination programmes against Covid-19 will renew the confidence of travellers and reassure the entire world population. "she added.

In keeping with the times, Accor's lifestyle segment will see a number of inaugurations this year, the most notable being Mondrian Shoreditch London, SLS and 25hours in Dubai, JO&JOE Vienna Westbahnhof and the SO/Sotogrande resort in Spain. And that's not counting the five Mama Shelter hotels due to open in 2021 in Lisbon, Rome, Barhein and Dubai, as well as in the La Défense district. All these hotels will be part of the tripling of the contemporary and design offer within the French group by 2023, thanks in particular to the creation of a joint venture with Ennismore which should be completed in the second quarter of 2021.

Another area of development is brands playing on the conversion of independent hotels or partners of other groups. These seven brands - The House of Originals, MGallery, Mövenpick, Grand Mercure, Mercure, ibis Styles and greet - together account for 43 % of Accor's opening pipeline over the next five years. This year, the MGallery brand is expected to develop in Singapore with the Orchard Hills Residences, in Hong Kong with The Silveri, and also in Pompeii, a stone's throw from the ancient ruins, as well as the growth of the economic and sustainable brand. greetexpected in Bordeaux and Rennes.

Here is the French group's full list of openings scheduled for 2021.