Rob, the robotic bartender, boards the MSC Virtuosa

Next April, the MSC Virtuosa will enter service. MSC Cruises' new flagship will offer a futuristic experience, embodied by a humanoid robotic bartender called Rob.
MSC Virtuosa
Rob, the humanoid robotic bartender, will be making his debut at the MSC Starship Club in April.

A "spaceship of the future This is the inspiration behind the project MSC Virtuosathe next flagship of MSC Cruises. But this ambitious project still had to be brought to a successful conclusion, which required no less than six years of development since the first original concept appeared. Finally, this a futuristic vision of cruising will materialise on 16 April next year, with the entry into service of the MSC Virtuosa and her MSC Starship Club. With 3D holograms, an immersive digital art wall and a 12-seater table offering an interactive digital experience, this immersive experience is resolutely futuristic. As for the project's 'mascot', christened Robit is nothing other than a humanoid robotic bartender. Guests of the MSC Virtuosa will be invited to order their beverage - alcoholic or non-alcoholic - from "vertical digital control terminals", then to monitor the progress of its preparation on digital screens in the lounge and on a ticker-tape LED strip above the robotic island. Rob, on the other hand, will be working like a good mixologist, while taking care to interact with customers. Polyglot - Rob speaks 8 languages (French, English, Italian, Spanish, German, Brazilian Portuguese, Chinese and Japanese) - the humanoid robotic bartender also has, according to its designers, a " a clear personality that evolves with the surrounding scenery and atmosphere "and uses his LED face to convey his emotions so that passengers can enjoy his performance while sipping their cocktail ".

" Rob's skill and emotional responsiveness, combined with bartenders dressed like they're straight out of a sci-fi movie, all supported by an immersive environment and technology, will make the MSC Starship Club a must-see attraction for all ages. "Rob and his new flagship will be the first to be launched. As for the roadmap for Rob and this new flagship, MSC plans to start with three- to five-night cruises in the Mediterranean, before the MSC Virtuosa sets sail for Northern Europe from summer 2021, with a series of itineraries to the Norwegian fjords and the Baltic capitals.