The future of travel is on the move. And we know that the road ahead will be a long one, Singapore is already showing the way forward. Buoyed by the success of its sanitary measures, the Asian hub intends to bring along all the players likely to be able to designing tomorrow's traveland with it the organisation of events MICE international. The launch of SingapoReimagine by the Singapore Tourism Boardan ambitious programme designed to federate good initiatives on a global scale, while positioning Singapore as a the pioneering destination.
The journey to reimagine tourism has already begun in Singapore, and we want to continue this journey with those whose voices count.
" COVID-19 is the biggest tourism crisis we've ever seen. But it also offers us an opportunity to put everything back on track and revive our industries in a way that we would never have imagined possible a year ago".says Keith Tan, Managing Director of the Singapore Tourism Board (STB). " The route for reimagining tourism has already begun to Singaporeand we want to continue this journey with those whose voices count - our community in Singapore, and our partners here and around the world. We look forward to co-imagining ideas and strategies with them to improve the tourism of tomorrow"..
True to its DNA, Singapore intends to build on the strengths that have made it a world leader. smart city model technology, nature, sustainable development and safety. On this last point - so crucial to reassure travellers - the programme SingapoReimagine includes the "Reimagine Safety. Just like the quality label "SG Cleanwhich imposes strict levels of hygiene and disinfection on all tourist establishments, everything has been put in place to ensure the safety of travellers. As for the "Reimagine TechnologyIt confirms the unprecedented emphasis placed on innovation at the heart of the Asian hub, notably through the use of contactless technologies and robotics. These are invaluable tools, whether for ensuring the safety of international visitors with the TraceTogether application, or for exploring new formats for business tourism, such as the infrastructures that are multiplying in the hybrid events segment. All based on a pragmatic, three-stage approach: "Learn, Test, Build ("Learn, try, create") which has already proved its worth in Singapore.
From Changi to Marina Bay Sands, already some concrete examples
The main points of contact for international travellers in Singapore have already begun their transformation, such as Changi AirportThis is the gateway to the City-State, which is already world-renowned for the quality of its infrastructure. In particular, the international airport has installed check-in and baggage drop-off kiosks equipped with sensors so that travellers do not have to touch the screens, and immigration checks now incorporate biometric technology. Other tests are underway in the same "contactless" logic, such as an infrared system in the lifts. The use of innovation to redefine sanitary standards is also reflected in the deployment of robots for cleaning, or the use of ultraviolet LEDs to disinfect the handrails of escalators and passengers.
Another meeting point for business customers, the Marina Bay Sands is also foreshadowing the normality of tomorrow. The famous Singaporean hotel and convention centre was the first establishment in the City-State to introduce an intelligent queue management system for checking in guests, who can reserve time slots in advance to speed up the process. As for sanitary facilities, each room is cleaned using the latest electrostatic spraying technology. Above all, to meet the specific needs of MICE customers, the MBS has inaugurated a hybrid event broadcasting studio that takes the organisation of events into a new dimension, enhanced by holograms and mixed reality. And other innovations are already planned to open up new horizons for event organisers...
The latest example of this ability to test new concepts is the opening this month of Connect@Changia "bubble hotel", which allows business travellers to avoid a strict fourteen. Clearly targeting the business clientele, the 150-room establishment is fully configured to provide an ultra-secure stay while meeting local contacts. The 40 meeting rooms - this number will be multiplied by four - are equipped with glass walls and communication systems to enable international meetings to be organised without disturbing local and foreign participants. This new hotel, located next to the airport, paves the way for a completely new travel experience, revitalising the meetings industry and positioning Singapore as the world's leading business destination. the a new global meeting point.
These various initiatives in Singapore are probably foreshadowing what travel will be like in the future, and post-Covid MICE on a larger scale. Indeed, the ambition of the SingapoReimagine is not limited to the smart city, far from it. The people in charge of the Singapore Tourism Board with the launch of this new platform. The major MICE destinations around the world have been invited to contribute to the debate on how to rethink travel and the organisation of international events. SingapoReimagine is planning a series of forums around the world, entitled "Reimagine Travel - Global Conversationsto help new models emerge. The STB's managers are banking on the sharing of knowledge and experience to rethink travel and explore the new avenues that could emerge from these exchanges. These events will kick off in Singapore, before moving on to meet the key players in the MICE and travel sectors at various events.
the answer starts here, in Singapore
" What is the future of travel? We think the answer starts here, in Singapore.says Chang Chee Pey, Assistant Chief Executive, International Group, Singapore Tourism Board. " We can't just sit back and wait for life to return to normal. COVID-19 has devastated our industry, but it has also given us a unique opportunity to challenge ourselves and re-imagine what travel and tourism should be for the next generation".he continues. "We must not squander this opportunity. That's why Singapore, together with our industry, is launching SingapoReimagine - our new platform to engage, collaborate and co-create the future of travel together."
For more information, click here: https://www.visitsingapore.com/mice/en/
