German group Ruby Hotels is expanding its offering on its home turf. The lifestyle brand has just opened a new hotel in Frankfurt in addition to those in Düsseldorf, Hamburg and Munich, as well as Vienna, to complement those in the German-speaking area. " As a financial hub, Frankfurt is a prime location for Ruby and a logical step in our development.t", commented Michael Struck, founder and CEO of the Ruby Hotels group. As always, the German chain has chosen a first name to christen its establishment, in this case Louise, in homage to Louise von Rothschild, the wife of a 19th century banker who was very involved in charity work and the life of the city.
Located right in the heart of Frankfurt, between the Alte Oper and Goetheplatz, with two underground stations close by, the Ruby Louise is developing in the heart of the city. the business metropolis its 'Lean Luxury' concept, combining top-of-the-range comfort, low prices and cutting-edge design. For the occasion, Ruby Hotels is organising a meeting of Biedermeier style and street art, with furniture representative of 19th-century art de vivre on one side and a giant mural by German street art artist Big Birne overlooking the lounge on the other.
In addition to 215 rooms spread over eight floors, the hotel boasts a lounge, bar and café, and above all a 400m2 rooftop. An oasis of greenery right in the centre of town, in the spirit of a typical Biedermeier garden with numerous apple, pear and cherry trees and herb beds. " Our Ruby Louise is ideally located in the new Junghof Plaza complex in the heart of the city, with a huge rooftop garden, which is open to all Frankfurt residents." said Catherine Angulo, hotel manager.
After Frankfurt, other Ruby products are in the pipeline In Germany, a hotel is due to open this year in Cologne and another in 2023 in Stuttgart. At the same time, the brand will be making its debut in Switzerland, with an address in Zurich at the end of the year and another in Geneva next year. Finally, two Ruby hotels are also planned in London, adding to the Ruby Lucy open in early 2020.
