The luxury brand Anantara is becoming more urban and more European at the same time. Developed by the Thai group Minor Hotels, this brand was already well established in Asia and the Middle East, mainly with very fine resorts. But it is now taking advantage of the synergies created by its owner Minor's acquisition of the NH Hotels group to expanding its footprint in Europe.
After Dublin and the takeover of The Marker hotel, a luxury establishment in the heart of the Irish capital's high-tech docks, Anantara will this year be welcoming one of the jewels in the NH Collection's crown, the Grand Hotel Krasnapolsky in AmsterdamWith its 402 rooms and 16 meeting rooms, it is perfectly equipped for top-of-the-range events.
But above all, Anantara will benefit from the takeover of several Boscolo Group establishments to go further in its conquering Europe's major cities. At the beginning of 2020, Covivio, one of Europe's largest property operators, bought eight hotels and entrusted their management to NH Hotels. While some of these hotels, such as the Carlo IV in Prague and the Palazzo Gaddi in Florence, will be added to the Spanish group's NH Collection, three others will enable Anantara to establish a presence in three cities that are popular for both business and long weekends: Rome, Budapest and Nice.
Expected to open its doors on the Côte d'Azur in 2022, the luxury brand of Asian origin intends to restore the Hôtel Plaza to its former glory. Its history dates back to the mid-19th century, and its Belle Epoque architecture mimics the Promenade des Anglais and the Albert 1er garden. For rediscover the chic of yesteryearThe hotel has begun its metamorphosis under the aegis of David Collins Studio and will reopen next year after two years of renovation. It will feature 151 rooms and suites, a rooftop bar and restaurant, a spa, seven meeting rooms and a ballroom for up to 300 people.
Before that, Anantara will have converted two other historic locations to its top-of-the-range offering: the 238-room Palazzo Naiadi in Rome, overlooking the Piazza della Repubblica, and the New York Palace in Budapest. Located in Pest, on the eastern bank of the Danube, this eclectic building houses one of the most beautiful cafés in the Hungarian capital, if not the world, the New York Café, frequented by the art scene since the early 1900s. Also on the programme are 185 bedrooms and a prestigious event space for up to 500 people.
