A partner of the Accor group in a joint venture whose ambition is to become the world's leading player in lifestyle hotels, is developing its flagship brand The Hoxton, with several openings announced in Europe over the next two years.
After the recent arrival of the brand in RomeSeveral major cities - Barcelona, Berlin, Brussels, London and Vienna - will see the emergence of this lifestyle concept which is both relaxed and upmarket, but which is also geared towards business customers with its The Apartment meeting rooms and its work spaces. Working_From. This coworking brand, already integrated into hotels in Chicago and London Southwark, will undergo a new development in Brussels. A logical expansion, given the location occupied by the Hoxton brand, namely theIBM's former European headquarters.
In the summer of 2022, this Brutalist tower located near the Botanical Gardens and Place Rogier will house 198 rooms with decor inspired by its original setting in the 1970s. The hotel will also feature a restaurant and a rooftop bar/terrace. On the business side, Working_From will occupy five floors of the building, with open-plan offices, studios, break-out areas and shared kitchens on each floor. The hotel will also have its own meeting and event space, The Apartment.
This concept meetings, with a "living room" feel" With meeting rooms grouped around a comfortable lounge, a library and a shared kitchen, it will also be part of Barcelona's future Hoxton. Expected to open in spring 2022 in the fashionable Poblenou district, just 20 minutes from both the Sagrada Familia and the beach, the hotel will have 240 rooms. For the occasion, the Hoxton brand is also exploring a new niche: long stayss, with its 'Homey' category, with larger rooms equipped with a lounge area and kitchenette. It's enough to settle in for several days to take the time to enjoy the hotel's other facilities, including its ground-floor terrace bar and, what's more, its shaded rooftop swimming pool, complete with a taqueria specialising in tacos.
In Berlin, the brand is located within the walls of the former Mark Hotel, repositioned in lifestyle combining 239 rooms of various sizes, a bar and restaurant, as well as The Apartment meeting and event space. Located in Charlottenburg, West Berlin, the new hotel is due to open in summer 2022.
Later that year, in winter, Hoxton added a fourth London addressits home town. This time, the brand has not chosen the east of the British capital as for its previous hotels, but will be moving to the west, on Shepherd's Bush Green, not far from Portobello Road. In addition to a restaurant with terrace, a bar and a relaxed lobby, the hotel will have 237 rooms, including a new, more affordable categorycalled Hideout. The Apartment meetings area is also on the programme.
In 2023, The Hoxton will continue its European expansion in Vienna, in the spring. As in Brussels, the brand will take up residence in a former 1950s office building, the former headquarters of the Austrian Chamber of Commercelocated on Rudolf-Sallinger-Platz, not far from the Stadtpark. The hotel will have 196 rooms, a rooftop bar and swimming pool, a basement speakeasy and The Apartment meeting and events space. It will also house an auditorium, a first for The Hoxton.
